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All Journal Jurnal Kajian Ekonomi JURNAL PUNDI Jurnal Inovasi Penelitian Economics and Digital Business Review Majalah Ilmiah UPI YPTK Jurnal Abdimas Bina Bangsa Jurnal Bina Bangsa Ekonomika Journal of International Conference Proceedings
Elva Dona
Akademi Keuangan Dan Perbankan Padang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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How Live Streaming, Product Quality, and Content Marketing Drive Purchase Intentions in the Thrift Fashion Sector? Dona, Elva; Kalstum, Rana Hasanah
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2635

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, kualitas produk, dan content marketing terhadap purchase intention produk thrift pada Generasi Z di Sumatera Barat. Metode yang dipakai kuantitatif dengan pendekatan survei. Teknik sampling non probability sampling memakai rumus Lemeshow diperoleh 96 responden yang merupakan bagian dari Generasi Z di Sumatera Barat. Teknik analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa live streaming, kualitas produk, dan content marketing memiliki pengaruh positif dan signifikan terhadap purchase intention produk thrift. Live streaming memberikan dampak dengan meningkatkan interaksi dan kepercayaan konsumen terhadap produk yang ditawarkan. Kualitas produk berperan penting dalam membangun kepuasan dan loyalitas pelanggan. Sementara itu, content marketing yang menarik dan informatif mampu meningkatkan daya tarik produk serta mendorong keputusan pembelian. Penelitian ini memberikan implikasi bagi para pelaku usaha thrift untuk lebih mengoptimalkan strategi pemasaran digital, khususnya melalui live streaming dan content marketing, serta memastikan kualitas produk yang baik guna meningkatkan minat beli konsumen.
Pengaruh Pajak Hotel dan Pajak Restoran terhadap Pendapatan Asli Daerah: Studi Kasus di Provinsi Sumatera Barat Dona, Elva
JURNAL PUNDI Vol 9, No 1 (2025)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v9i1.582

Abstract

This study investigates the impact of hotel and restaurant taxes on locally generated revenue (Pendapatan Asli Daerah, PAD) in West Sumatra Province, Indonesia. As tourism and the service sector grow in the region, local governments increasingly rely on tax revenues from hospitality industries to fund public services and infrastructure. Using panel data from 19 districts and municipalities between 2016 and 2019, this study applies a fixed-effects regression model to analyze the influence of hotel and restaurant taxes on PAD. The findings reveal a statistically significant and positive relationship between these tax revenues and local government income, indicating their essential role in regional fiscal sustainability. Moreover, the study underscores the need for improved tax administration and strategic policy measures to enhance compliance and revenue performance. The results contribute to the broader discourse on subnational fiscal autonomy in emerging economies and offer
Co-Authors Abaharis, Henryanto Alfian Alfian Antoni Antoni Aryadi, Didi Badri, Juarsa Fernos, Jhon Gentha Gautama Gina Havieza Elmizan Hasdi Aimon Helia, Suhelmi Heryanto Heryanto Hidayati, Habibatul Irwan Muslim Kalstum, Rana Hasanah Marisca, Prita Marlius, Doni Regen, Ronal Septiano, Renil Tomi Rivaldo Zul Azhar Zusmawati Zusmawati