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Journal : Jurnal Media Informatika

Perbandingan Metode Naïve Bayes dan K-Nearest Neighbor Terhadap Sentimen Analisis Pinjaman Online Siki, Yovinia Carmeneja Hoar; Tokan, Thomas Boris Asalodan; Manehat, Donatus Joseph; Ngaga, Emerensiana; Mau, Sisilia Daeng Bakka
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.5687

Abstract

This study aims to understand the public opinion in Indonesia regarding the existence of online loans. Online loans are a type of banking service through technology known as the Financial Technology (FinTech) Industry. According to a report by the Financial Services Authority, in August 2023, more than 13.37 million accounts were using this service. Online loan services are considered to provide convenience and comfort for consumers. However, many harmful cases have emerged, such as extremely high interest rates and aggressive debt collection practices that have caused public concern. Therefore, a sentiment analysis is conducted to understand public opinions, which can serve as a reference for online loan service providers and operators. By using 11,288 Indonesian-language tweets, the public opinion on online loans is analyzed. The study employs two sentiment analysis methods: Naïve Bayes and K-Nearest Neighbor. The results of the study show that the sentiment toward online loans is 62.29% negative, 33.19% neutral, and 5.52% positive. The results also indicate that the Naïve Bayes method has slightly higher accuracy (67%) compared to the K-Nearest Neighbor method (63%). It is hoped that this sentiment will have a positive impact on online loan service providers and operators.
Co-Authors Adri Gabriel Sooai Alfredo Abnit, Godefridus Alfry Aristo Jansen Sinlae Amfotis, David Andrianus Nani, Paskalis Angela Yunita Muti Anselmus Epi Jemagung Apelaby, Justinus Julio Krisna Bala, Yustinus Jubiliano Ebang Balla, Philipus Pratama Putra Bana, Mariana Sonya Anjela Sanam Bano, Maria Bano, Mariana Bees, Azarya Bei, Intan Sulistik Benyamin Lily, Budy Bere, Maria Vianey Mega Bria, Yunita Mildayani Putri Bruno C.N. Sutal, Anjelique Ceriana Kuanaben Clara, Emerensiana Aprilia Daeng Bakka Mau, Sisilia David Amfotis Donatus Joseph Manehat dos Santos, Apolinario Emanuel Jando Emerensiana Ngaga Emerensiana Ngaga Emerensiana Ngaga Emiliana Metan Meolbatak Eviana Nahak Ferdy Chanel D.rc Lay Frengky Tedy Frengky Tedy Gasperz, Elga Adeputra Hendrika Buik En Hokon, Sesilia Hingi Novita Sari Ignatius Pricher Agung Nirwanto Samane Imanuel Irvantus Nahak Joan Pierre Taolin Jose R . D. R X. Da Luz Joseph Manehat, Donatus Klotilda Olin Lalo, Aprilianus Kristianus Laurentino Da Costa Nunes Lediana Theresia Opat Maria Astiyani Nahak Maria J. Insantuan Maria Krisanti Ivoni Milo Maria Sinriana Maria Vianey Mega Bere Maximilianus Benge Meolbatak, Emiliana Metan Metkono, Beatrix Selia Mondolang, Alicia Herlin Naifio, Raynaldi Bouk Naikofi, Mauritius Ildo Rivendi Nani, Paskalis Adrianus Natalia Magdalena Rafu Mamulak Nikola Tolentini Nisa Aulia Pangu Loda, Januarya Paskalis Andrianus Nani Patrisius Batarius Pattiraja, Agustinus Harryanto Pattyraja, Agustinus Haryanto Paulina Aliandu Prasasto, Andrianus Robertus Dole Guntur Roselina Nanur Sabon Doni, Rikardus Sianturi, Shine Crossifixio Sisilia Daeng Bakka Mau Sisilia Daeng Bakka Mau Sisilia Daeng Bakka Mau Soares, Jaime da Costa Lobo Talo, Martinus Coreia Tokan, Thomas Boris Asalodan Tualaka, Nugrah Salmo William S. Na Yansen Nurak, Eugenius Yohan Yefta Novemphi Nahak Yohanes LIm, Irvan Yohanes Mada Masa Yulianti Paula Bria