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All Journal Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi dan Manajemen Procuratio : Jurnal Ilmiah Manajemen eCo-Buss BERNAS: Jurnal Pengabdian Kepada Masyarakat Visi Sosial Humaniora Bima Journal : Business, Management and Accounting Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Agroteksos eCo-Fin Studi Akuntansi, Keuangan, dan Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) International Journal of Economics, Management and Accounting MABUSS: Journal of Management, Business and Social Sciences Journal Education and Government Wiyata Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Mega, Selfia Alke
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analisis Strategi Pemasaran Game Genshin Impact Pada Pasar Game Global Di Indonesia Po, Michael; Mega, Selfia Alke
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1604

Abstract

The rapid development of the global gaming industry has prompted companies such as Hoyoverse to formulate effective strategies to enhance their competitiveness. This article analyzes Hoyoverse's corporate strategy in enhancing competitiveness in the global gaming market, focusing on the role of the game Genshin Impact. The review involves the background of the gaming industry, company profile, and key elements of Genshin Impact. The aim is to identify key factors that influence Hoyoverse's competitiveness and investigate the impact of Genshin Impact on the company's position in the global market. The research methodology involves literature analysis, field research, and evaluation of the company's financial data. The results are expected to provide in-depth insights into Hoyoverse's strategy and Genshin Impact's contribution to enhancing its competitiveness in the global gaming market.
DIGITALISASI KEBIJAKAN EKONOMI: STRATEGI ADAPTIF UMKM DALAM EKOSISTEM BISNIS BERBASIS TEKNOLOGI Mega, Selfia Alke
Journal Education and Government Wiyata Vol 3 No 1 (2025): Februari 2025
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/e-gov.v3i1.201

Abstract

The digitalization of economic policies has become a major catalyst in the transformation of micro, small and medium enterprises (MSMEs). Technological advances encourage MSMEs to adapt business strategies that are more flexible, innovative and digitally based. This article discusses how digitalization of economic policies plays a role in supporting MSMEs, the challenges faced, and adaptive strategies that can be implemented. Using qualitative methods based on literature studies, this research found that the success of digitalization of MSMEs is influenced by infrastructure readiness, digital literacy, and technology-oriented policy support. Therefore, synergy between the government, the private sector and MSME players is very necessary to create a competitive business ecosystem in the digital era.
Pengaruh Kemampuan E-Commerce Dan Promosi Di Media Sosial Terhadap Keputusan Pembelian Di Toko Kue “Citra Sari Wangi” Saputra, Belden Ang; Mega, Selfia Alke
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8399

Abstract

Riset ini di realisasikan guna menganalisis pengaruh kemampuan e-commerce dan promosi di media sosial terhadap keputusan pembelian di Toko Kue "Citra Sari Wangi". Dengan meningkatnya persaingan di era digital, pebisnis wajib mengetahui berbagai aspek yang mendorong keputusan pembelian pelanggan. Riset ini dilakukan dengan menerapkan metode kuantitatif. Teknik analisis regresi linier berganda diterapkan untuk menguji pengaruh simultan dari dua variabel independen terhadap variabel dependen, Perolehan data dilakukan menggunakan kuisioner yang disebar kepada 50 konsumen Toko Kue "Citra Sari Wangi". Hasil studi menunjukkan bahwa kemampuan e-commerce mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan promosi di media sosial juga berkontribusi secara signifikan. Temuan ini memberikan wawasan bagi pemilik usaha untuk mengoptimalkan strategi e-commerce dan promosi di media sosial guna meningkatkan keputusan pembelian. Kata kunci: E-commerce, promosi di media sosial & keputusan pembelian
Dampak Tren Global Terhadap Pariwisata Dan Bisnis Kreatif di Provinsi Lampung Selfia Alke Mega
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2804

Abstract

Lampung Province, with its natural beauty and cultural richness, has great potential for developing tourism and creative businesses. However, global trends such as increased tourist visits, diversification of tourism products, the role of digital tourism ambassadors, local economic growth, and environmental awareness have brought significant changes to this industry. This study aims to analyze the impact of global trends such as increased tourist visits, diversification of tourism products, the role of digital tourism ambassadors, local economic growth, and environmental awareness on tourism and creative industries in Lampung Province. A literature review method was used to collect data from various relevant sources, such as scientific articles, research reports, and statistical data. The results of the study indicate that global trends have a significant impact on tourism and creative industries in Lampung Province. The increase in tourist visits has driven the diversification of tourism products, such as nature tourism, cultural tourism, and culinary tourism. The role of digital tourism ambassadors is crucial in promoting Lampung on social media platforms and attracting new tourists.
Business Strategy Analysis at the Puncak Mas Destination in Bandar Lampung City Anggraini, Ira; Alke Mega, Selfia
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 8 (2024): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i8.92

Abstract

Because the development of tourism destinations causes tighter business competition, an analysis is needed that is able to explain what companies must do to help increase the number of visitors. Puncak Mas Tourism in the city of Bandar Lampung does not pay attention to the wider visitor segment, this is because ticket prices are not competitive. So this research aims to increase tourist visitors to Puncak Mas Bandar Lampung by applying the SWOT analysis research approach/method (strengths, weaknesses, opportunities, threats). By analyzing the company's internal and external factors and making comparisons between research objects and competitors, we can gain in-depth knowledge about the company's internal and external conditions and compare them with competitors. This study also utilized descriptive research methods, where data was collected through an interview process in the form of a list of questions to the owners of the Puncak Mas tourist destination in the city of Bandar Lampung and its competitors. The research results based on the analysis of a combination of SWOT matrix strategies at the Puncak Mas Bandar Lampung destination obtained Strengths-Opportunities (5.11), Strengths-Threats (2.59), Weakness Opportunities (3.79), Weakness-Threats (1.27).
Effect Of Price, Product Quality and Service On Vario 150 Motorcycle Sales at Tunas Honda Pramuka Dealer Bandar Lampung Putra, Chandra Almer; Mega, Selfia Alke
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.1.67-78

Abstract

PT Astra Honda Motor is a company in charge of manufacturing, assembling and distributing Honda type and brand motorcycles. This company is a company in Indonesia that has rights as an ATPM or Sole Agent for Honda motorcycles. 2001, Knowing that there are limited abilities and time, researchers only see and need to provide clear and focused problem boundaries. So that the problem is limited to discussing only the influence of price, product quality and service on sales of the Honda Vario 150 motorbike at the Honda Tunas Pramuka dealer in Bandar Lampung. In this study using a quantitative method in which the sample in this study amounted to 45 respondents, the analysis technique used was the classical assumption test, multiple linear regression test, with the results of the study that there was an influence between Price on Sales of 25.71%, then the influence between Quality Product on Sales is 69.05%, then the influence between Service on Sales is 39.31% and the influence of the variables Price, Product Quality and Service on Sales is 1.3%. The results of this study are variable X1 (Price), variable X2 (Quality of Products) and variable X3 (Service) significantly influence Sales (Y), of 1.3%, which means that these three variables influence each other and influence one another.
PEMBERDAYAAN UMKM WANITA MELALUI DIGITALISASI DAN LITERASI KEUANGAN DI ERA EKONOMI DIGITAL Rahayu, Ni Putu Widhia; Putri, Imanuriea Annisa; Haninun, Haninun; Mega, Selfia Alke; Rahmawati, Aulia
Jurnal Pengabdian UMKM Vol. 4 No. 2 (2025): Juli
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i2.98

Abstract

Pemberdayaan usaha mikro, kecil, dan menengah (UMKM) yang dikelola oleh perempuan merupakan strategi kunci dalam mendorong pertumbuhan ekonomi yang inklusif dan berkelanjutan, khususnya di era ekonomi digital yang sarat akan disrupsi teknologi. Penelitian ini bertujuan untuk mengkaji peran digitalisasi dan literasi keuangan dalam meningkatkan kapasitas usaha serta kemandirian ekonomi perempuan pelaku UMKM. Melalui pendekatan sosialisasi dan pendampingan kepada kelompok, menyoroti tantangan yang dihadapi pelaku UMKM wanita, seperti keterbatasan akses teknologi, rendahnya pemahaman manajemen keuangan, dan minimnya dukungan kebijakan yang responsif gender. Hasil analisis menunjukkan bahwa digitalisasi—melalui e-commerce, media sosial, dan dompet digital—berkontribusi signifikan terhadap ekspansi pasar dan efisiensi operasional. Sementara itu, peningkatan literasi keuangan terbukti memperkuat kemampuan pengambilan keputusan bisnis, pengelolaan utang, serta perencanaan keuangan jangka panjang. Artikel ini merekomendasikan sinergi antara pemerintah, sektor swasta, dan lembaga pendidikan untuk menyediakan pelatihan digital dan inklusi keuangan yang menyasar UMKM perempuan secara berkelanjutan. Dengan demikian, pemberdayaan UMKM wanita diharapkan tidak hanya mengurangi kesenjangan ekonomi gender, tetapi juga memperkuat ketahanan ekonomi nasional di tengah transformasi digital.
Perbandingan Strategi Penanganan Keluhan Pelanggan Antara Erafone dan Globalindo Mega, Selfia Alke; Ardiyanti, Vera
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.21262

Abstract

Kepuasan pelanggan mencerminkan seberapa baik produk atau layanan memenuhi ekspektasi, sementara keluhan menunjukkan adanya kekurangan yang perlu diperbaiki. Penelitian ini membandingkan strategi penanganan keluhan pelanggan Erafone dan Globalindo dengan menggunakan analisis SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman, serta membantu mengembangkan strategi peningkatan kepuasan pelanggan.Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data primer melalui observasi dan wawancara dengan 126 pelanggan di Erafone dan 42 pelanggan Globalindo, serta data sekunder dari sumber tertulis. Analisis data dilakukan menggunakan metode deskriptif dan SWOT, dengan Matriks IFAS dan EFAS untuk menilai faktor internal dan eksternal, guna merumuskan strategi bisnis yang sesuai. Hasil penelitian menunjukkan bahwa Erafone memiliki kekuatan dan peluang signifikan, seperti harga kompetitif, garansi baik, dan pelayanan superior, yang membantu mengurangi keluhan pelanggan dan meningkatkan kepercayaan serta loyalitas. Di sisi lain, Globalindo menghadapi lebih banyak kelemahan dan ancaman, seperti harga tinggi dan pelayanan buruk, yang membuatnya lebih rentan terhadap keluhan pelanggan. Erafone mampu memanfaatkan teknologi digital untuk meningkatkan interaksi dan respons terhadap keluhan pelanggan, sedangkan Globalindo perlu melakukan banyak perbaikan internal untuk mengatasi kelemahannya dan meningkatkan kepuasan pelanggan.
ANALISIS KEPUASAN KONSUMEN PADA PELAYANAN PT BINTANG MAS ADINUGRAHA DI BANDAR LAMPUNG Mega, Selfia Alke; Lim, Arcellia
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 3 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i3.2953

Abstract

PT Bintang Mas Adinugraha in Bandar Lampung have low customer satisfaction because sales not reach the company's target. This research aims to analyze the level of customer satisfaction with the services of PT Bintang Mas Adinugraha in Bandar Lampung. The method is descriptive qualitative using IPA (Importance Performance Analysis) and Cartesian diagram. The sample was 100 respondents, that consumers who used the services of PT Bintang Mas Adinugraha. The average result of the calculation of the suitability level is 90.35%, there are still 7 attributes that below average result of the suitability level. The results of the IPA analysis showed average service quality level of 3.96 and average customer satisfaction level of 4.39. The results of the Cartesian diagram analysis that 4 attributes in quadrant A (top priority), 6 attributes in quadrant B (maintain), 5 attributes in quadrant C (low priority) and 5 attributes in quadrant D (excessive), there are still attributes that haven’t been able to satisfy consumers in quadrant A and the main priority of PT Bintang Mas Adinugraha to be improved. So it was concluded that the quality of service from PT Bintang Mas Adinugraha in Bandar Lampung has made consumers satisfied but not fully optimal. PT Bintang Mas Adinugraha di Bandar Lampung mengalami rendahnya kepuasan konsumen yang menyebabkan penjualan tidak mencapai target perusahaan. Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pelanggan pada pelayanan PT Bintang Mas Adinugraha di Bandar Lampung. Metode penelitian ini adalah deskriptif kualitatif menggunakan model IPA (Importance Performance Analysis) dengan pendekatan tingkat kesesuaian dan diagram kartesius. Sampel penelitian adalah 100 orang responden yaitu konsumen yang pernah menggunakan jasa PT Bintang Mas Adinugraha. Berdasarkan hasil rata-rata dari perhitungan tingkat kesesuaian diperoleh 90,35%, namun masih terdapat 7 atribut yang dibawah hasil rata-rata tingkat kesesuaian. Hasil analisis IPA menunjukkan rata-rata tingkat kualitas pelayanan 3,96 dan rata-rata tingkat kepuasan pelanggan 4,39. Berdasarkan hasil analisis diagram kartesius bahwa 4 atribut masuk pada kuadran A (prioritas utama), 6 atribut masuk pada kuadran B (pertahankan prestasi), 5 atribut masuk pada kuadran C (prioritas rendah) dan 5 atribut masuk pada kuadran D (berlebihan) sehingga masih terdapat atribut yang belum dapat memuaskan konsumen pada kuadran A dan menjadi prioritas utama PT Bintang Mas Adinugraha untuk ditingkatkan. Sehingga disimpulkan bahwa kualitas pelayanan dari PT Bintang Mas Adinugraha di Bandar Lampung sudah membuat konsumen puas namun belum sepenuhnya optimal.
SMART SYSTEM FARMING MANAGEMENT : FINTECH ASPECTS IN PRODUCTION AND MARKETING AT EDRIAN BULE FARM LAMPUNG Rachman, Muhamad Emil; Anggraini, Sari; Maksum, Asep; Mega, Selfia Alke
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 3 (2025): Jurnal Agroteksos Desember 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i3.1511

Abstract

The development of technology-based livestock farming is increasingly being driven by government programs that focus on digitization, productivity improvement, and the integration of modern technology in livestock management. These initiatives include training, the provision of digital platforms, and infrastructure support to strengthen the livestock supply chain. However, their implementation in the field still faces various obstacles, such as limited internet access and the high cost of technological devices. In addition, low digital literacy and readiness to adopt technology among farmers are also challenges that need to be overcome. Translated with DeepL.com (free version)This study aims to develop an integrated livestock management model using Smart System Farming Management and FinTech technologies to improve production and marketing efficiency at Edrian Bule Farm in Lampung. Using a grounded theory approach, this study explores the challenges faced by farmers in managing production and finances and how technology can be used to overcome these problems. Through inductive qualitative data analysis, this study successfully identified the main needs of farmers in terms of production and financial management, as well as the factors that influence technology adoption. The results of this study are expected to provide an overview of the influence of financial knowledge and technology or FinTech on livestock businesses, particularly in Lampung Province, and to understand the role of integration between smart agricultural technology and digital-based financial solutions that can improve operational efficiency, expand market access, and facilitate access to financing for small to medium-scale farmers.
Co-Authors Adi Gunawan Akhmad Dhani Andala Rama Putra Barusman Anggraini, Sari Antika Marbelia Ardiyanti, Vera Aryanah Aulia Rahmawati AYU FITRIANI Candra, Novita Dian Resha Agustina Dyan Nofita HABIBURRAHMAN, Habiburrahman Haninun Imanuriea Annisa Putri Ira Anggraini Lim, Arcellia M. Fikri Ramadhan M. Yusuf S. Barusman Maksum, Asep Muhamad Emil Rachman Ni Putu Widhia Rahayu Oktori, Zidan Yuslian Po, Michael Putra, Chandra Almer Rahmad Ramadhan Adji Rintan Destiani Russell Evan Setiawan Sabki Sabki Sakti Jaka Triasmara Syarif Salsabela, Cici Saputra, Belden Ang Sony Tian Dhora Tuti Hairani Via Olivia Vincent Vincent Vonny Tiara Narundana Weni Listia Wenny Permata Sari