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All Journal JURSIMA (Jurnal Sistem Informasi dan Manajemen) Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian Aksioma Tarbiyah Islamiyah: Jurnal Ilmiah Pendidikan Agama Islam Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Jurnal Apokalupsis JURSIMA Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jembatan Hukum: Kajian Ilmu Hukum, Sosial dan Administrasi Negara Amerta DISCOURSE : Indonesian Journal of Social Studies and Education Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Aswan Aswan
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Journal : Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

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Analisis Pengaruh Ketersediaan Produk Harga dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor di Dealer Honda Krida Motor Aswan Aswan; Muhajirin Muhajirin; Nur Khusnul Hamidah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1037

Abstract

The aim of this research is to find out whether there is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer. This type of research includes associative research, which is a method carried out to determine the relationship between two or more variables, namely variables (X) and (Y). The population in this study were all people in the city of Bima who had purchased at the Bima Honda Krida Motor Dealer. According to calculations using the Unknown Population formula, a sample of 96.04 was obtained and rounded to 96 respondents. Data analysis involved validity and reliability, classical assumption test, multiple linear regression, multiple correlation test, multiple determination test, as well as the T test and F test. The results of the research show that there is no partial influence of product availability on the decision to purchase a motorbike at the Krida Motor Dealer. There is a partial influence of price on the decision to purchase a motorbike at the Krida Motor dealer. There is a partial influence of location on the decision to purchase a motorbike at the Krida Motor dealer. There is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer.
Co-Authors Andi Irfan Anggun Ibowo Saputra Anton Ferdianto Candra Hadi Utomo Deni Andreian Deni Marsha Dwi Wahyudi Fenty Fauziah Fitransyah, Fitransyah Gandung Sugita Hermanto Hermanto Indah Widyah Ningsih karunia, Erick Malik, Deni Muh. Irfandy Azis Muhajirin Muhajirin Muhammad Bahrum Nenggih Susilowati Nur Khusnul Hamidah Nurhadi, Jatmika Primawan Primawan Rosita Rahma Sakir Sakir Salurante, Tony Shalahuddin Shalahuddin Suryaningsih Suryaningsih Syahran Syahran Taufiqurrahman Setiawan Wiwik Handayani