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All Journal JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) International Journal on Social Science, Economics and Art Jurnal Masyarakat Madani Indonesia Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat OPINI: Journal of Communication and Social Science Mesada: Journal of Innovative Research
Fernanda Putra Adela
Universitas Sumatera Utara
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Politik Gender dan Otonomi Daerah: Upaya Pemenuhan Hak Perempuan Nelayan di Desa Sei Nagalawan Fernanda Putra Adela; Zakaria Zakaria; Nurlela Nurlela; Adil Arifin
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political Social UMA) Vol 7, No 1 (2019): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance a
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v7i1.1989

Abstract

This paper discusses the problems experienced by fishermen's wives in Sei Nagalawan Village who experience social bias. Social bias in the sense of a paradox situation, where women experience a paradoxical situation that is when their husbands go to sea to catch fish. Automatically the responsibilities in the family are held by their wives. Not only that, the fishermen's wives also regularly catch fish on the shore. However, until now these women were not considered fishermen which resulted in them not being able to get health insurance and access to borrow money from the Bank. Not only the role of fishing women in the social, economic and environmental fields in activities against poverty. The author combines the Marxist, Phenomenological and Ethnometodological perspectives in countering the phenomenon of discrimination in his position as a female fisherman amid the workload that can reach 18 hours per day. At the end of this paper the author describes how the strategies of fishing women in Sei Nagalawan Village fight poverty by actively catching fish on the shore, developing Kampung Nipah ecotourism through the Muara Maimbai Multipurpose Cooperative, developing MSMEs by selling mangrove (mangrove) raw materials and actively conducting struggle activities to fulfill the recognition of women as fishermen. Because, according to Law Number 7 of 2016 concerning Protection and Empowerment of Fishermen, Fish Cultivators and Salt Farmers, fishermen are a type of work related to fishing.
The Role of Mustafa Kemal Ataturk in Establishing the Republic of Turkey Fernanda Putra Adela
International Journal on Social Science, Economics and Art Vol. 9 No. 2 (2019): August: Social Science, Economics and Art
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v9i2.8

Abstract

Before becoming a republic, Turkey was the last Islamic dynasty called the Ottoman Turks. The territory of the Ottoman Turks was very broad which made it a force respected by the international community, especially European countries. The technological advances that occurred in Europe were not in line with what happened in the Ottoman Turks which resulted in this sultanate becoming weak and left behind from more advanced European countries. Moving on from situations and conditions like this, a military officer who had a sense of nationalism came and initiated a republic to replace the Islamic government system which was considered old-fashioned and unable to bring the country into progress like European countries. This desire finally manifested itself through various means of struggle and movement which was quite long and led him to become the first leader of the Republic of Turkey which he formed.
Pelatihan Strategi Komunikasi Pemasaran untuk Meningkatkan Pangsa Pasar Produk Dodol di Daerah Pasar Bengkel Kabupaten Serdang Bedagai Arief Marizki Purba; Adil Arifin; Fernanda Putra Adela; Alwi Dahlan Ritonga
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 5 NOMOR 1 MARET 2021 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.603 KB) | DOI: 10.30595/jppm.v5i1.8363

Abstract

Pelatihan dan sosialisai  diberikan kepada masyarakat yang dalam hal ini adalah para pedagang produk dodol di Dusun II  Pasar Bengkel Kabupaten Serdang Bedagai. Dalam pelatihan ini, pihak mitra diberikan materi-materi pokok (modul) tentang strategi komunikasi pemasaran yang baik, benar dan sesuai untuk di implementasikan di sana. Pihak mitra lebih mampu mengembangkan potensi pangsa pasar melalui pendayagunaan media-media online sehingga tidak hanya terpaku dan bergantung kepada para pengguna jalan saja. Dengan demikian maka mitra lebih paham dan mengerti tentang langkah-langkah yang bisa diambil untuk mengatasi permasalahan yang sedang mereka alami. Target yang ingin dicapai melalui pengabdian ini adalah: (1) Jangkauan pangsa pasar para pedagang produk dodol di Dusun II Pasar Bengkel lebih luas dan meningkat. (2) Kelompok mitra terampil dalam mempromosikan produknya melalui toko-toko online dengan mengandalkan berbagai media sosial yang ada saat ini. (3) Kelompok mitra lebih teredukasi dalam mengembangkan usahanya melalui strategi komunikasi pemasaran yang telah diberikan nantinya. (4) Kelompok mitra mampu meningkatkan nilai jual produk dodol melalui beberapa keterampilan dan bantuan yang diberikan nantinya. (5) Dengan terlaksananya pelatihan dan sosialisasi strategi komunikasi pemasaran ini, maka diharapkan dapat meningkatkan taraf hidup kelompok mitra sehingga usaha produk dodol tetap lestari dan berkelanjutan.
THE INFLUENCE OF POLITICAL FIGURES ON GOLKAR PARTY'S VICTORY IN THE 2024 LEGISLATIVE ELECTIONS IN NORTH SUMATRA PROVINCE Fuad Putera Perdana Ginting; Ara Auza; Fernanda Putra Adela
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): March
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/gxfc1285

Abstract

This study aims to analyze the influence of political figures on the victory of the Golongan Karya (Golkar) Party in the 2024 Legislative Election in North Sumatra Province. The study focuses on the role of Musa Rajekshah (Bang Ijeck) as the Chairperson of the Regional Leadership Council (DPD) of Golkar North Sumatra, who is considered successful in mobilizing public support through social capital, a positive public image, and effective political communication strategies. This research employs a quantitative method using a multiple linear regression approach, involving 400 respondents selected through a stratified purposive sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and classical assumption tests, followed by hypothesis testing. The results show that political figures have a positive and significant effect on voters’ decisions, with a coefficient value of 0.414, a t-value of 8.861, a significance level of 0.000, and a contribution of 61% (R² = 0.610). These findings confirm that local political figures can be a key factor in winning elections, even without support from national figures or the dominance of money politics practices. The practical implication of this study highlights the importance for political parties to maintain and develop the image of political figures who possess integrity, strong capacity, and emotional closeness to the community, supported by adaptive communication strategies tailored to different voter segments.
Pemberdayaan Anak Muda Kota Medan Dalam Pelatihan Penyeduhan Dan Pemasaran Kopi Fernanda Putra Adela; Arief Marizki Purba; Tonny Pangihutan Situmorang; Adil Arifin; Muhaamad Ardian; Fajar Utama Ritonga
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 3 (2026): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/ej2pf297

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan minat dan keterampilan usaha anak-anak muda di kawasan Padang Bulan Kota Medan melalui pelatihan penyeduhan dan pemasaran kopi. Permasalahan utama mitra adalah keterbatasan pengetahuan teknis dalam meracik kopi secara profesional serta kurangnya pemahaman strategi pemasaran berbasis media sosial di era milenial. Metode pelaksanaan mencakup sosialisasi budaya kopi, pelatihan teknis manual brewing (V60, Vietnam drip, espresso, latte, dan tubruk), pendampingan pemasaran digital, serta monitoring dan evaluasi selama tujuh bulan bersama Komunitas Kopi Sejahtera. Program ini melibatkan 25 peserta berusia 21–30 tahun. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan penyeduhan kopi dan pemahaman pemasaran digital peserta, ditandai dengan meningkatnya penguasaan teknik manual brewing, kemampuan berkomunikasi nilai produk kepada pelanggan, serta tumbuhnya motivasi berwirausaha. Peserta yang semula hanya berperan sebagai konsumen kopi kini mampu bertransisi menjadi barista pemula yang memahami rantai nilai kopi dari hulu ke hilir. Temuan ini menegaskan bahwa pendekatan pemberdayaan berbasis pelatihan vokasional dan penguatan modal sosial mampu mendorong anak muda memanfaatkan peluang ekonomi di sektor kopi perkotaan
Inovasi dan Empowerment Kelompok Tani Untuk Meningkatkan Pengelolaan Food Security di Desa Tanjung Morawa A Muhammad Ardian; Indra Kesuma Nasution; Fernanda Putra Adela; Ira Rizka Aisyah Lubis; Sri Rahayu Sanusi; Suhendri
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.406

Abstract

Food security is also a national strategic issue that has become a key focus in sustainable development, particularly in the agricultural and rural sectors. This program aims to enhance the capacity and quality of farmer groups in Tanjung Morawa A Village, Tanjung Morawa Sub-district, Deli Serdang Regency, in supporting village food security initiatives aligned with national priorities. The approach is carried out through training based on dialogue, interactive discussions, and hands-on practice. Farmer groups were equipped with practical knowledge and strategies to overcome challenges in seed cultivation and the management of both agricultural and livestock sectors. One of the approaches introduced was the Kaizen method from Japan, which emphasizes continuous improvement based on participation and root-cause problem solving. This activity demonstrated that appropriate innovation and empowerment can effectively promote the active involvement of rural communities in realizing sustainable food security. As a result, participants showed increased understanding and motivation to commit to food security programs. This initiative marks the beginning of strengthening a community-based village food system that is adaptive, innovative, and self-reliant.
Strategi Pemenangan Partai Perindo pada Pemilu 2024 di Kabupaten Labuhanbatu Selatan Ibnu Hibban Nasution; Fernanda Putra Adela
Mesada: Journal of Innovative Research Vol. 3 No. 1 (2026): January-June
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/fhbx6q80

Abstract

Pemilihan umum menjadi arena kompetisi partai politik dalam memperoleh legitimasi elektoral. Pada Pemilu 2024 di Kabupaten Labuhanbatu Selatan, Partai Perindo mencatat peningkatan signifikan dengan perolehan kursi yang naik dari 1 menjadi 5 kursi DPRD serta menduduki posisi Ketua DPRD. Penelitian ini bertujuan untuk menganalisis strategi pemenangan Partai Perindo, faktor pendukung dan penghambat, serta dampak strategi tersebut terhadap perolehan suara. Penelitian menggunakan pendekatan kualitatifdeskriptif melalui wawancara mendalam dan dokumentasi, dengan analisis data model Miles & Huberman. Hasil penelitian menunjukkan bahwa kemenangan Perindo merupakan hasil kombinasi strategi ofensif–defensif melalui perluasan basis dukungan,penetrasi wilayah non- basis, dan konsolidasi internal. Strategi tersebut diperkuat oleh penerapan marketing politik (push, pull, dan pass) serta komunikasi politik yang membangun political trust melalui kedekatan dengan masyarakat. Faktor pendukung meliputi jaringan kader dan program sosial pro-rakyat, sementara hambatan ditemukan pada keterbatasan logistik dan persaingan dengan partai lama. Penelitian ini menyimpulkan bahwa strategi pemenangan yang dijalankan Partai Perindo efektif dalam meningkatkan dukungan elektoral pada Pemilu 2024.
Co-Authors Ara Auza Arifin, Adil Fajar Utama Ritonga Fuad Putera Perdana Ginting Ibnu Hibban Nasution Ira Rizka Aisyah Lubis Muhaamad Ardian Muhammad Ardian NASUTION, INDRA KESUMA Nurlela Purba, Arief Marizki Ritonga, Alwi Dahlan SITUMORANG, TONNY P. Sri Rahayu Sanusi Suhendri Zakaria Zakaria