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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JURNAL SIMBOLIKA: Research and Learning in Communication Study Politeia: Jurnal Ilmu Politik Politeia: Jurnal Ilmu Politik Journal of Education, Humaniora and Social Sciences (JEHSS) Bricolage : Jurnal Magister Ilmu Komunikasi PERSPEKTIF Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Budapest International Research in Exact Sciences (BirEx Journal) Britain International of Humanities and Social Sciences (BIoHS) Journal KomunikA Jurnal Telangke Ilmu Komunikasi (Telangke) Industrial Research Workshop and National Seminar Jurnal Antropologi Sumatera INOVASI: Jurnal Politik dan Kebijakan
Rehia Karenina Isabella Barus
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Studi Netnografi pada WhatsApp Group Komunitas Walk The Street Medan tentang Street Photography Erwin Surya; Agung Suharyanto; Rehia K. Isabela Barus
Jurnal Antropologi Sumatera Vol 20, No 2 (2023): Jurnal Antropologi Sumatera, Juni 2023
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v20i2.43925

Abstract

The research purposes to see the netnography that occurs in the WTSM community in WAG about street photography. In this research, researchers used a virtual ethnographic approach. Virtual ethnography is an ethnographic method used to observe social phenomena and or user culture in cyberspace. Communication in the WAG Community WTSM is a social interaction that occurs in an open, flexible, and dynamic way. Every day WTSM Community members interact with each other, discuss with each other. This makes the knowledge of WTSM Community members grow, especially in the field of street photography. The social integration that occurs in the WTSM Community WAG can be seen from the social activities carried out by fellow members, these mutual help activities build good integration among members. Based on the contents of the WAG conversation, the WTSM Community has a star pattern communication pattern, each member communicates with each other without any relationship restrictions between members, so that each member is free to communicate with all members.
Persepsi Generasi Z Pada Film Nanti Kita Cerita Tentang Hari Ini Damanik, Fransiscus Bonahara; Salmaniah Siregar, Nina Siti; Barus, Rehia K Isabela
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 1 (2024): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i1.2917

Abstract

This study aims to understand the perception and description of Generation Z's emotions and to find out the denotative and connotative meanings interpreted by Generation Z in watching the film NKCTHI. Using qualitative methods by collecting data through interviews, documentation, observation, porpusive sampling technique and using an interactive model from Miles Huberman to analyze the data. The literature review is a perception model that is correlated with emotion and Roland Barthes' semiotic theory. The results of this study present fluctuating emotions and emotions that accumulate to the peak of sadness and emotion when watching. This atmosphere comes from the closeness, the emotional characteristics of the film, and the conflict that is designed to be real and natural like personal life and the importance of family life for Generation Z. Meanwhile, the denotative and connotative meanings that are connected with signs have emotional tones and have special meanings or emotive meanings; connotative meaning in channeling meaningful lessons.
Pengaruh Shopee Terhadap Minat Beli Kaum Lelaki pada Mahasiswa Ilmu Komunikasi di Universitas Medan Area Hindepeya, Mitra; Barus, Rehia K. Isabella; Matondang, Armansyah
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 1 (2024): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i1.3010

Abstract

This study aims to determine the impact of using the Shopee application on men's buying interest among students majoring in Communication Studies at Medan Area University. In the well-known context that online shopping is generally dominated by women, this study shows that men are also active in such activities. The research method used was quantitative descriptive with purposive sampling samples, collecting data through a Google Form questionnaire filled out by 68 male students majoring in Communication Studies at Medan Area University. The results showed that 28.1% of men's buying interest variance could be explained by the use of the Shopee application, while 71.9% was influenced by other factors. A simple linear regression analysis yielded a calculated t value of 5.074, exceeding the table's t of 1.670. This confirms that there is a significant influence between the use of the Shopee application and men's buying interest, by rejecting the null hypothesis and accepting alternative hypotheses.
TikToker Political Campaign in the 2024 Presidential and Vice Presidential Election Dwiana, Ressi; Barus, Rehia
Komunika Vol. 20 No. 01 (2024): Interpersonal Communication and Mass Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i01.15805

Abstract

This article discusses the campaign style of supporters of presidential candidates (capres) and vice presidential candidates (cawapres) who are contesting in the 2024 General Election (Pemilu). The research focuses on the five presidential and cawapres debates held. During the debate period, supporters of the presidential and vice presidential candidates carried out amplification by uploading video clips of the debate on TikTok. This research uses a descriptive qualitative approach. Data was collected during the presidential and vice presidential debate period. The research results show that TikTokers creatively use typical TikTok features to highlight the advantages of the presidential candidate pairs they support. However, on the other hand, the TikTokers' posts were not equipped with the data presented by the candidates during the debate. With this TikToker campaign model, even though it is successful in terms of political marketing, it lacks political education. Keyword: political campaign, 2024 Election, TikTok
Strategi Promosi Wisata di Deli Serdang saat Pandemi Covid-19 oleh Dinas Kebudayaan Pemuda dan Olahraga Zega, Taslim Anwar; Batubara, Beby Mashito; Barus, Rehia K Isabella
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 6, No 1 (2024): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, MARET
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v6i1.2943

Abstract

During the Corona Virus Disease 2019 (COVID 19) pandemic, it resulted in a decrease in tourist visits to tourist objects. For this reason, the Department of Culture, Youth and Sports and Tourism of the Deli Serdang district needs to carry out a strategy to increase the promotion of tourist attractions. Covid 19 pandemic in Deli Serdang Regency. The research method used is descriptive qualitative. Data collection techniques using interviews, observation, and documentation. The results showed that the strategy used was the theory according to Peter and Olson, including advertising, sales promotion, personal selling and publicity. Sales promotion strategies such as direct promotion by tourist attraction managers, advertisements such as promotional exhibitions using social media and publicity such as introducing virtual exhibitions and so on. The inhibiting factors for the strategy in increasing promotion include the status of the Covid 19 pandemic which has not yet ended and the lack of a budget.
Kebijakan Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Kota Sabang Melalui Ujung Barat Festival Muda, Indra; Barus, Rehia K.I; Bukit, Niarita
Inovasi Vol 21 No 2 (2024): JURNAL INOVASI VOL. 21 NO. 2 OKTOBER 2024
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Provinsi Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33626/inovasi.v21i2.837

Abstract

The West End Festival is an annual event initiated through the collaboration of the Aceh and Sabang cultural and tourism offices. The event aims to inform and emphasize to the national and international communities that the city of Sabang is ready to welcome visitors. This research aims to understand the tourism communication strategies of the Sabang cultural and tourism office through the West End Festival event. The research is descriptive with qualitative data, and data collection techniques include in-depth interviews, observation, and literature study. The results of the research indicate that the tourism communication strategy of the Sabang cultural and tourism office through the West End Indonesia Festival is carried out using Tourism Communication Marketing (TCM), highlighting Aceh's cultural attractions accompanied by a Small and Medium Enterprises (UMKM) bazaar supported by the Sabang government and music performances by local musicians born in Sabang. The strategy further involves creating a destination brand with the title "One Island, Million Colors." Tourism communication management strategy includes promotion through social media and direct promotion using billboards and banners placed at several central points in Sabang City. Visual tourism communication strategy involves showcasing Sabang's unique crafts such as bracelets and clothing, as well as local food sold at UMKM bazaar stands. Online tourism communication strategy includes extensive pre-event promotion through social media and collaboration with influencers. In conclusion, the West End Indonesia Festival has proven to attract tourists to visit Sabang. This is evident from the high enthusiasm of the attendees during the festival and a turnover of hundreds of millions during the event.
Strategi Komunikasi Pemasaran Sasada Kopi dalam Membangun Daya Saing di Industri Coffeeshop Lubis, Bintang Faturrahman; Barus, Rehia Karenina Isabella
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5929

Abstract

Competition in the coffee shop industry is getting tighter, encouraging business actors to implement effective marketing communication strategies to maintain their existence. This study analyzes Sasada Kopi's marketing communication strategy with the 7P Marketing Mix approach, which includes products, prices, distribution, promotions, people, processes, and physical facilities. Using a qualitative descriptive method, this study collected data through in-depth interviews with Sasada Kopi management, direct observation in the store, and analysis of social media content and customer reviews. The results of the study show that Sasada Kopi has succeeded in maintaining competitiveness through a combination of digital marketing strategies, product quality, and service innovation. However, several challenges were identified, such as a lack of digital content innovation, changes in social media algorithms, and price competition with competitors. Therefore, Sasada Kopi needs to continue to innovate in digital marketing and promotion strategies to remain relevant in this industry.
The Sosialisasi dan Simulasi Informasi Kebencanaan di SD Swasta Masehi Berastagi Barus, Rehia K. Isabella; Dwiana , Ressi; Dewi, Salamiah Sari
Pelita Masyarakat Vol. 5 No. 2 (2024): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v5i2.11337

Abstract

SD Swasta Masehi Berastagi is one of the elementary schools in Karo Regency. This school stands on a cliff so it is vulnerable to earthquakes or landslide. To help students and teacher to be aware of disasters, Medan Area University Service team offers to do socialization and also simulate disaster information in this elementary school. The partner in this program is the Karo Regency Disaster Management Agency (BPBD Karo). The aim of this program is to provide information dan simulations of disaster information to students trough song “Kalau Ada Gempa”  dan cartoon film about action to do when earthquake. This activity was using presenting method which related to earthquake disaster information and simulating self-rescue when earthquake occurs. The simulazion was done by Karo Regency Disaster Management Agency. It is hoped that socialization and simulations can increase students’ insight and skills regarding earthquake disasters.
Dalihan na tolu as a marketing strategy in attracting customer interest:Case study of PT Sipirok Nauli Medan branch Muda, Indra; Barus, Rehia K. Isabella; Batubara, Beby Masitho; Suharyanto, Agung; Bukit, Niarita
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.4834

Abstract

This research aims to explore and gain a deeper understanding of the marketing strategies employed by PT. Sipirok Nauli Express in attracting customer interest. This research method used is descriptive qualitative, with data collection techniques involving in-depth interviews, observations, and documentation studies. The research informants consist of the Head of the PT Sipirok Nauli Express Medan Representative Office, ticketing staff, agents, warehouse staff, and 8 loyal customers of PT Sipirok Nauli Express Medan. Informants were selected using the snowball sampling technique. Based on the research findings, to increase the number of customers, the promotion strategy applied by the PT Sipirok Nauli Express Medan Representative Office focuses on three stages of marketing communication strategies. These strategies include the implementation of marketing communication objectives utilizing both conventional and digital promotional media; the implementation of segmentation and targeting through direct marketing strategies using local approaches such as local greetings (e.x.,  ipar, lae, oppung, bapak uda, amangoru, and anggi) to create familiarity, build familial and emotional relationships through regional approaches; and the implementation of differentiation and positioning. Amidst technological innovations and service improvements aimed at attracting customer interest, PT Sipirok Nauli Express adopts a unique approach by leveraging regional approaches to attract and retain customers.
Strategi Komunikasi Pemasaran Mamavie Cake dan Café dalam Meningkatkan Penjualan Azhary, Sephia Zahramita; Barus, Rehia Karenina Isabella
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2612

Abstract

This study analyzes Mamavie Cake and Café's marketing communication strategy in increasing sales and maintaining customer loyalty amid fierce business competition. The approach used in this study is qualitative descriptive, with data collection techniques in the form of observation, in-depth interviews, and literature studies. The data was analyzed using the Huberman and Miles model, which included data reduction, data presentation, and a conclusion drawn. The results of the study show that the use of social media, especially Instagram and TikTok, is the main strategy in increasing customer engagement. Collaborations with influencers, creative promos, and interactive events also contribute to strengthening the brand image and attractiveness of the café. Despite facing challenges such as stiff competition and rapid changes in digital trends, continuous innovation and loyalty programs are a strategic step in retaining customers. Thus, Mamavie Cake and Café's marketing communication strategy has proven to be effective in driving business growth.
Co-Authors Ade Prayoga Hutapea Adrika Willis Agung Suharyanto Ara Auza Arifa, Dilla Armansyah Matondang Armansyah Matondang Armansyah Matondang, Armansyah Azhary, Sephia Zahramita Bahrum Jamil Barus, Remaja Putra Batubara, Beby Mashito BATUBARA, BEBY MASITHO Bebby Masitho Batubara Beby Masitho Batubara Beby Masitho Batubara Beby Masitho Batubara Bukit, Niarita Bukit, Niarita Damanik, Fransiscus Bonahara Danny Jonathan Sitompul Devita Rani Diana Azhary Nasution Dilla Arifa Dwiana , Ressi Effiati Juliana Hasibuan Erwin Surya Hindepeya, Mitra Indra Muda Khairuddin Khairuddin Lubis, Bintang Faturrahman Mardiana Lestary Mika Ferawati Minar Mawati Siringo-Ringo Nadra Ideyani Vita Nina Angelia Nina Siti Salmaniah Siregar Rani, Devita Remaja Putra Barus Ressi Dwiana Ressi Dwiana Salamiah Sari Dewi Setiawan Setiawan Simanungkalit, Sylvi Alexandra Siti Aisyah Nenggelis Sumihar Hutapea Suswati Suswati Syafruddin Ritonga Syafruddin Ritonga Syafruddin Ritonga Taufik Wal Hidayat Taufik Walhidayat Taufik Walhidayat Ulfah Aulia Batubara Yosefa Gunarty Tarigan Zega, Taslim Anwar Zulfahmi Purba