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All Journal Ekonomi Bisnis Journal of Business & Banking UNEJ e-Proceeding Jurnal Ilmiah Ekonomi dan Bisnis QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Manajemen Indonesia Bisma: Jurnal Bisnis dan Manajemen Journal of Business and Applied Management Madaniya Jurnal Abdi Masyarakat Indonesia Jurnal Abdi Panca Marga Society: Jurnal Pengabdian Masyarakat Annals of Human Resource Management Research VALUE: Journal of Business Studies JPMA Shawtul ‘Arab: Jurnal Pendidikan Bahasa Arab Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis Manajemen dan Akuntansi Indonesian Journal of Economics and Strategic Management Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani
Salma Fauziyyah
Fakultas Ekonomi Dan Bisnis, Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : UNEJ e-Proceeding

 1 
PERAN DIGITAL MARKETING TERHADAP BRAND EQUITY PRODUK PARIWISATA Nur Latifa Isnaini Putri; Salma Fauziyyah; Rizky Trisna Firman H.
UNEJ e-Proceeding Seminar Nasional Ekonomi dan Bisnis (SNAPER-EBIS 2017) Fakultas Ekonomi dan Bisnis Universitas Jembe
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Perubahan perilaku konsumen ke arah hedonisme menyebabkan pergerakan-pergerakan yang signifikan, terutama di bidang pariwisata. Jumlah wisatawan yang semakin tinggi di berbagai wilayah adalah bukti bahwa kesenangan konsumen menjadi sebuah hal yang harus diutamakan. Kemajuan teknologi dan kerjasama yang baik dalam suatu industri harus tetap dilakukan. Artikel ini bertujuan untuk memahami secara mendalam terkait peran digital marketing pada brand equity produk pariwisata. Artikel ini merupakan studi literatur dengan pendekatan analisis deskriptif kualitatif. Data yang diperoleh merupakan data sekunder yang bersumber dari penelitian-penelitian yang pernah dilakukan sebelumnya. Berdasarkan hasil studi literatur ini ditemukan bahwa kemajuan teknologi, perubahan perilaku konsumen, dan inovasi perusahaan sangat mempengaruhi brand equity suatu produk khususnya di bidang pariwisata.
PERAN COUNTRY OF ORIGIN PADA PERILAKU KONSUMEN NEGARA BERKEMBANG Salma Fauziyyah; Dini Optimasi; Puji Lestari Reski Fitriani
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The purpose of this analysis is to examine which then can be used as information about the role of country of origin on consumer behavior developing countries. Based on this study the authors hope to provide a reference solution that can be used to overcome the problem of the people of Indonesia, especially in economic terms, both for governments, businesses, banks, academia and the general public. The methods used to analyze and solve problems in this paper is to examine the books of previous studies which could serve as a reference. The conclusion of the article the results of this thinking is that the country of origin can form consumers perceived quality and cause as well as inhibit consumer purchase intention. Country of origin of a product plays a role in shaping the quality perceived by the consumer and would later influence consumer purchase intent. Thus, companies must be able to face the competitive strategies of various countries. The formation of the ASEAN Economic Community (AEC) has facilitated consumers to see and enjoy the products from various countries. Therefore, when companies promote their products to the global market, they also have to consider the image of the country of origin.
Co-Authors Abdul Muhsyi Abidin, Sarah Mauludiyah Agus Priyono Agus Priyono Agus Priyono Alif Mirzania Arpiandi, Zoeji Asriani Deasy Wulandari Devilia, Nazwa Dea Dian Dian Dini Optimasi Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Fasya Annisa Maharani Hari Sukarno Hilman Kafi, Dzafierul Ika Barokah Suryaningsih Imam Suroso Imam Suroso Istiqomah, Latifah Jumawan Khanifatul Khusna Maharani , Fasya Annisa Mohamad Dimyati N. Ari Subagio Nadya Amelia Kartika Ni Nyoman Sawitri Novi Puspitasari Nur Latifa Isnaini Putri Nurhaliza Novianti Nurhayati Nurhayati Nurhayati Nurhayati Puji Lestari Reski Fitriani Putri Della Rahmawati Rahmatillah, Maria Ulfa Nur Rizky Trisna Firman H. Savira Aulia Hasan Sheline Kayla Anggraeni Sibarani, Elisabeth Fransiska Subagio, N Ari Sularso, Raden Andi Susanti Prasetiyaningtiyas Utari, Nistia Sri Wijayanti , Ika