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All Journal The Indonesian Journal of Business Administration Inovisi Industrial and Systems Engineering Assessment Journal (INASEA) JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Jurnal Manajemen Atma Jaya Jurnal Manajemen Indonesia Jurnal Manajemen Strategi dan Aplikasi Bisnis Edumaspul: Jurnal Pendidikan Ultima Management : Jurnal Ilmu Manajemen Jurnal Studi Guru dan Pembelajaran Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Jurnal Dimensi Seni Rupa dan Desain Proceeding National Conference Business, Management, and Accounting (NCBMA)
Evo S Hariandja
Universitas Pelita Harapan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : Ultima Management : Jurnal Ilmu Manajemen

 1 
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION Evo Sampetua Hariandja; Aurellia Adeline; Ferdinandus Eric; Yossel Christopher
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i1.1710

Abstract

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention
HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION Fathurrazi Ammana Billa; Evo Sampetua Hariandja; Ray Arvin Febrianto; Rini Yovita Moktar
Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v12i2.1711

Abstract

This study was conducted to analyze the relationship between Brand Credibility, Word of Mouth, and Electronic Word of Mouth mediated by Brand-Self Connection and Brand-Social Connection to the Netflix brand in the Greater Jakarta area and generation Z. This study uses a quantitative approach with data collection through google forms. The data used in this study consisted of 32 indicators and the number of respondents in this study were 320 respondents who were Netflix customers in Jabodetabek. Data analysis uses AMOS-SEM version 24. The results of this study indicate that brand credibility has a positive relationshipwith brand-self connection; brand credibility does not have a positive relationship with brand-social connections; brand-self connection has a positive relationship with brand-social connection; brand-social connections have a positive relationship with word of mouth; brand credibility has a positive relationship with word of mouth mediated by brand-self connection and brand-social connection; brand-social connections have a positive relationship with electronic word of mouth; brand credibility has a positive relationship with electronic word of mouth mediated by brand-self connection and brand-social connection; and brandcredibility has a positive relationship with brand-self connections that are moderated by a brand experience memorial. Key Words: Brand Credibility, WOM, e-WOM, Brand-self Connection, Brand-SocialConnection, Memorial Brand Experience
COMPETENCY-BASED PASSION AND VALUE-BASED DEDICATION INDONESIAN ENTREPRENEURIAL PERSISTENCE AMID THE COVID-19 PANDEMIC Husni, Fransiskus Xaverius; Suwarto, F X; Hariandja, Evo Sampetua; Tan, Jacob Donald
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3402

Abstract

Abstract- In 2021, Indonesia's national income significantly decreased as a result of the COVID-19 pandemic. During that time, a large number of SMEs failed, although some managed to recover. The goal of the research is to acquire experience with entrepreneurial tenacity and turn it into explicit knowledge. Using Interpretative Phenomenological Analysis to analyse the persistence experiences of ten entrepreneurs with COVID-19 bounce-back experience. Informants are selected with purposive sampling based on multiple perspective approach. In-depth interviews were conducted for data collection. Two stages of coding is used for theming process, which are followed by conceptualization process. Confirmation of notions is achieved by elaborate coding. Research indicate that the drivers for the perseverance of Indonesian entrepreneurs amidst the COVID-19 pandemic can be attributed to Competencies-based passion and Value-based dedication. Entrepreneurs persevere because they are passionate about their industry and have faith in their ability to thrive. Another motivator is their commitment to enduring because of the beliefs or principles they cherish.Entrepreneurs that are persistent will have greater opportunities, particularly since they would have more time to become familiar with the challenges posed by COVID-19. The effects of COVID-19 are also diminishing over time. It is their competency- based passion and value-driven determination that enable entrepreneurs to persevere in the face of adversity. Perseverance and resilience must be combined when business transformation is mandatory. Keywords: COVID-19 Pandemic; Indonesia; Competency-Based Passion; Persistence Experience; Value-Based Dedication
COMPETENCY-BASED PASSION AND VALUE-BASED DEDICATION INDONESIAN ENTREPRENEURIAL PERSISTENCE AMID THE COVID-19 PANDEMIC Husni, Fransiskus Xaverius; Suwarto, F X; Hariandja, Evo Sampetua; Tan, Jacob Donald
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3402

Abstract

Abstract- In 2021, Indonesia's national income significantly decreased as a result of the COVID-19 pandemic. During that time, a large number of SMEs failed, although some managed to recover. The goal of the research is to acquire experience with entrepreneurial tenacity and turn it into explicit knowledge. Using Interpretative Phenomenological Analysis to analyse the persistence experiences of ten entrepreneurs with COVID-19 bounce-back experience. Informants are selected with purposive sampling based on multiple perspective approach. In-depth interviews were conducted for data collection. Two stages of coding is used for theming process, which are followed by conceptualization process. Confirmation of notions is achieved by elaborate coding. Research indicate that the drivers for the perseverance of Indonesian entrepreneurs amidst the COVID-19 pandemic can be attributed to Competencies-based passion and Value-based dedication. Entrepreneurs persevere because they are passionate about their industry and have faith in their ability to thrive. Another motivator is their commitment to enduring because of the beliefs or principles they cherish.Entrepreneurs that are persistent will have greater opportunities, particularly since they would have more time to become familiar with the challenges posed by COVID-19. The effects of COVID-19 are also diminishing over time. It is their competency- based passion and value-driven determination that enable entrepreneurs to persevere in the face of adversity. Perseverance and resilience must be combined when business transformation is mandatory. Keywords: COVID-19 Pandemic; Indonesia; Competency-Based Passion; Persistence Experience; Value-Based Dedication
Co-Authors Agustinus Nicholas Tobing Aurellia Adeline Benty Fitrina, Benty Chairindy Pratomo, Luna Dian Purnamasari Dwi Larso Dwi Larso Fathurrazi Ammana Billa Ferdinandus Eric Gumulya, Devanny Harry Budiman Hendrawan Sutikno Hendry Arie Siandi Husni, Fransiskus Xaverius Innocentius Bernarto, Innocentius Laksmi M Wijayanti Masduki Asbari Masduki Asbari Meranga, Isana S.C Parani, Rizaldi Pramono, Rudy Purba, John Tampil Rachbini, Didik Junaidi Radnan, Yokie Ray Arvin Febrianto Refani Hedilis Reza A. Nasution Reza A. Nasution Rini Yovita Moktar Rosdiana Sijabat Shindy Shindy Shindy, Shindy Situmorang, Patar Sudibjo, Niko Sutikno, Hendrawan Suwarto, F X Tan, Jacob Donald Togar M Simatupang Togar M. Simatupang Wirajati, Nugraha Yossel Christopher Zarrah Muria