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All Journal The Indonesian Journal of Business Administration Inovisi Industrial and Systems Engineering Assessment Journal (INASEA) JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Jurnal Manajemen Atma Jaya Jurnal Manajemen Indonesia Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal Studi Guru dan Pembelajaran Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Jurnal Dimensi Seni Rupa dan Desain Proceeding National Conference Business, Management, and Accounting (NCBMA) Edumaspul: Jurnal Pendidikan
Evo S Hariandja
Universitas Pelita Harapan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : Industrial and Systems Engineering Assessment Journal (INASEA)

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MERK SEBAGAI KEKUATAN PERUSAHAAN DALAM PERSAINGAN GLOBAL DENGAN PENDEKATAN THREE LENSES Hariandja, Evo S.
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 5, No 2 (2004): INASEA Vol. 05 No. 2
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

Brand function as company’s strengh in the global competition needs a different approach by reffering to the three lenses: strategic design lens, political design lens, and cultural design lens. The three lenses have component that become a key of a brand. The lader role as interest builder, supporter, and pioneer of brand component is very important thing to be notice.
IDENTIFIKASI KARAKTERISTIK ORGANISASI YANG DOMINAN DALAM MANAJEMEN RUMAH SAKIT TNI-AU TINGKAT-II : STUDI KASUS RS Dr. M. SALAMUN BANDUNG Hariandja, Evo S.
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 6, No 2 (2005): INASEA Vol. 06 No. 2
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

Indonesian Air Force Hospital Level II Dr. M. Salamun, Bandung as medical services also serve the members and families of Indonesia Forces and community. This research aims to identify the dominant characteristics of organization through perception survey to personnel of that hospital by using the rules in that hospital. Data process using factor analysis that describe dominant characteristics that have unit of data observation, analyze some manifest variables, and combine into few latent variables but have significant information that needed.
Co-Authors Agustinus Nicholas Tobing Aurellia Adeline Benty Fitrina, Benty Chairindy Pratomo, Luna Dian Purnamasari Dian Purnamasari Didik Junaidi Rachbini Dwi Larso Dwi Larso Fathurrazi Ammana Billa Ferdinandus Eric Gumulya, Devanny Harry Budiman Hendrawan Sutikno Hendry Arie Siandi Husni, Fransiskus Xaverius Innocentius Bernarto, Innocentius Laksmi M Wijayanti Masduki Asbari Masduki Asbari Meranga, Isana S.C Parani, Rizaldi Pramono, Rudy Purba, John Tampil Rachbini, Didik Junaidi Radnan, Yokie Ray Arvin Febrianto Refani Hedilis Reza A. Nasution Reza A. Nasution Rini Yovita Moktar Rosdiana Sijabat Shindy Shindy Shindy, Shindy Situmorang, Patar Sudibjo, Niko Sutikno, Hendrawan Suwarto, F X Tan, Jacob Donald Togar M Simatupang Togar M. Simatupang Wirajati, Nugraha Yossel Christopher Zarrah Muria