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All Journal Jurnal Pendidikan Akuntansi Indonesia Jurnal Bisnis dan Manajemen Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Jurnal Ekuilnomi Journal of Economics and Business UBS DEDIKASI PKM Bisnis Net : Jurnal Ekonomi dan Bisnis ABDIMAS Jurnal Pengabdian Kepada Masyarakat Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Bingkai Ekonomi (JBE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Ekonomi, Bisnis dan Manajemen Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Anggit Dyah Kusumastuti
Universitas Sahid Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Perencanaan Strategi Pemasaran Untuk Meningkatkan Loyalitas Pelanggan Pada Penjualan Produk Elektronik Anggit Dyah Kusumastuti; Annisa Muktining Cahaya; Talitha Sahda Hanifah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.5982

Abstract

This study was conducted with the aim of utilizing the SWOT method and Quantitative Strategic Planning Matrix (QSPM) approaches to choose objective marketing strategies to increase customer loyalty towards purchasing electronic products at PT. Electrindo. The data obtained from the previous stage will be re-developed for analysis based on the method to be used, namely: Sales data for the period January - September 2023. Based on the results of the SWOT method analysis that is appropriate for PT. Electrindo. The SWOT analysis provides 5 alternative strategies that can be chosen by the company PT. Electrindo, namely using digital and influencer strategies, using promotion and discount strategies, using product and technology innovation strategies, using email marketing strategies, using traditional strategies and local communities. Regarding the results of the analysis using the QSPM method, among the five alternative strategies, the alternative strategy that is preferred by the company PT. Electrindo is using promotion and discount strategies to increase customer buying interest in electronic products.
Peran Manajemen Loyalitas dalam Meningkatkan Pendapatan Ritel Modern: Indomaret Anggit Dyah Kusumastuti; Chindy Martha Indhati; Ersa rahmawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7565

Abstract

The modern retail industry in Indonesia is experiencing increasing competition with the emergence of new players, including minimarkets, supermarkets, and e-commerce platforms. To maintain competitiveness and drive revenue growth, loyalty management strategies play a crucial role in customer retention and increasing transaction value. This study explores the role of loyalty management in boosting Indomaret's revenue through programs such as Indomaret Poinku, exclusive promotions, and digital payment integration. By implementing effective strategies, Indomaret successfully enhances customer retention, purchase frequency, and average transaction value. This study also compares Indomaret's loyalty strategy with competitors like Alfamart and identifies challenges in executing loyalty programs in modern retail. The findings indicate that a well-designed loyalty management strategy can significantly improve customer retention, strengthen consumer relationships, and positively impact business revenue growth.
Strategi Lazada dalam Meningkatkan Retensi Pelanggan Melalui Program Loyalitas Anggit Dyah Kusumastuti; Bima Rizki Saputra; Clarisa Elen Setiawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7600

Abstract

The tight competition in the e-commerce industry requires platforms like Lazada to implement effective strategies to increase customer retention. One of the main strategies used is a loyalty program, which includes a customer tier system, reward points, cashback, gamification, and premium membership. In addition, the role of Electronic Word of Mouth (E-WoM) also contributes to building customer trust through reviews, referral programs, and social media promotions. Customer satisfaction factors, such as service quality, delivery speed, ease of using the loyalty program, and transaction security, are important elements in the success of this strategy. This study aims to analyze the effectiveness of Lazada's loyalty program in increasing customer retention. The results of the study show that the combination of loyalty strategies and customer satisfaction significantly influences customers' decisions to continue using the Lazada platform.
Co-Authors Adila Eva Amaraningtyas Aida Aida Aluna margareta Andi Prasetyo Anisah Izzatu Sakdiyah Annisa Indah Mutiasari Annisa Muktining Cahaya Ariyani Dwi Astuti Bima Rizki Saputra Chindy Martha Indhati Clarisa Elen Setiawati Daffa Satrio Dava Bagas Indianto Dea Luthfiana Fatihah Desi Anggraini Destina Paningrum Didik Marbianto Endar Sulistyowati Ersa rahmawati Erwin Kartinawati Farah Adiba Fery Ardiansyah Itoh Yosie Prayogo Jane Rinelke Tinangon Joan Okta Ramadhion Nafia Nur Hisnati Nur’aini Purwaningsih Oktifiana Nurliya Ikasari Pramuditya Rizki Firman Pratama Ratih Anggraini Pahlepi Rusnandari Retno Cahyani Salma Nurul Fadhilah Fadhilah Sinyo Jerman Aditya Sofia Ningsih Rahayu Putri Suraningtyas Widyastuti Syahida Ulya Amalina Talitha Sahda Hanifah Viona Sebastian Nolani Vira Nur Lita Widyani Sekar Ramadhania Yosiana Cahya Winanda