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All Journal Jurnal Ilmiah HUBUNGAN INTERNASIONAL Journal of Family Science Isamic Communication Journal Jurnal ASPIKOM ENSAINS JOURNAL Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Journal of International Conference Proceedings EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Komunikasi Massa
Prahastiwi Utari
Universitas Sebelas Maret
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Identitas Komunikasi Virtual Youtuber di Media Youtube (Studi Kasus Vtuber di Jakarta) Paskalis Damar Adileksono; Prahastiwi Utari
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.94797

Abstract

Live streaming is a result born from the growth of communication media. One form of live streaming are Virtual youtubers or vtubers who uses animated characters as a representation of themselves.This research was conducted to analyze the communication identity of the vtuber itself. Seeing how identity is formed based on the person, their role, relationships with others and with the community. The research is based on the theory of Communication Identity emphasizing the four frameworks of communication identity formation in the formation of vtuber identity. The research uses qualitative methods with data collection in the form of direct interviews. The subject of data collection is an Indonesian vtuber who does live streaming on YouTube media. Sampling was done by purposive method and obtained 13 respondents. The results found that the identity of a vtuber is made based on a value that they want to bring. This value is realized and played through the character it creates or gives. The identity of the character is bound or similar to the personal identity of the person in it. Identity will be released when dealing with other vtubers, but on the contrary, it will be played as well as possible when interacting within the community.
AI and communication research: Reassessing theory and methodology in the age of automation Prahastiwi Utari; Pramana Pramana; Eka Nada Shofa Alkhajar
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 2 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i2.1670

Abstract

The rapid development of artificial intelligence (AI) marks a fundamental shift in communication science, positioning AI not only as a research tool but also as an active entity in the communication process. This paper argues for a paradigm shift from conventional human to human interaction toward beyond human communication, where AI functions as communicator, medium, and message producer. Such transformation requires re-examining communication theories in interpersonal, mass, and technological contexts within a convergent framework. At the theoretical level, communication must be repositioned to address new ontological and epistemological questions. Methodologically, AI offers opportunities through big data and automated analysis while raising ethical challenges such as algorithmic bias and the risk of reducing communication to technical processes. This paper proposes a reflective critical approach that emphasizes adaptive, convergent, and contextual communication theories, ensuring the discipline remains relevant in the era of artificial intelligence.
Co-Authors Adolfo Eko Setyanto Annisaa Fitri Arief Nuryana Chatarina Heny Dwi Surwati Dara Nabila Dianti Drajat Tri Kartono Eka Nada Shofa Alkhajar Femmi Anggriyan Firdastin Ruthnia Yudiningrum Fitri Annisaa Ismi Dwi Astuti N Likha Sari Anggreni Maulana Rezi Ramadhana Nurlianti Muzni Paskalis Damar Adileksono Pawito Pawito Pramana Pramana Ravik Karsidi Retno Barunawati Ayu Sudarmo Tanti Hermawati