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AI and communication research: Reassessing theory and methodology in the age of automation Prahastiwi Utari; Pramana Pramana; Eka Nada Shofa Alkhajar
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 2 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i2.1670

Abstract

The rapid development of artificial intelligence (AI) marks a fundamental shift in communication science, positioning AI not only as a research tool but also as an active entity in the communication process. This paper argues for a paradigm shift from conventional human to human interaction toward beyond human communication, where AI functions as communicator, medium, and message producer. Such transformation requires re-examining communication theories in interpersonal, mass, and technological contexts within a convergent framework. At the theoretical level, communication must be repositioned to address new ontological and epistemological questions. Methodologically, AI offers opportunities through big data and automated analysis while raising ethical challenges such as algorithmic bias and the risk of reducing communication to technical processes. This paper proposes a reflective critical approach that emphasizes adaptive, convergent, and contextual communication theories, ensuring the discipline remains relevant in the era of artificial intelligence.
Governance Event SIPA dan Pengaruhnya terhadap Citra Kota: Studi Pentahelix pada Branding Solo “The Spirit of Java” Andryanto Perdana Putra; Prahastiwi Utari; Eka Nada Shofa Alkhajar
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/4adxvf02

Abstract

Penelitian ini bertujuan untuk memahami bagaimana tata kelola penyelenggaraan Solo International Performing Arts dijalankan melalui model pentahelix serta bagaimana kolaborasi tersebut memengaruhi citra Kota Solo sebagai “The Spirit of Java.” SIPA sebagai festival seni pertunjukan internasional telah menjadi instrumen strategis dalam upaya event-led place branding Kota Surakarta. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dokumentasi, dan analisis konten media digital. Informan penelitian dipilih menggunakan teknik purposive sampling yang melibatkan lima aktor utama pentahelix: pemerintah, akademisi, komunitas, pelaku bisnis/UMKM, dan media. Hasil penelitian menunjukkan bahwa governance SIPA telah menerapkan model pentahelix secara efektif, ditandai dengan pembagian peran yang jelas dan kolaborasi yang harmonis antar-aktor. Pemerintah berperan sebagai fasilitator, akademisi sebagai penguat autentisitas budaya, komunitas sebagai penggerak produksi acara, UMKM sebagai pendukung ekonomi kreatif melalui SIPA Urban Market, dan media sebagai penyebar narasi kota. Tata kelola kolaboratif ini menghasilkan proses co-creation branding yang memperkuat identitas Solo sebagai kota budaya. Selain itu, SIPA memberikan dampak signifikan terhadap peningkatan eksposur pariwisata, pemberdayaan ekonomi kreatif lokal, serta penguatan reputasi kota dalam jejaring budaya internasional. Penelitian ini menyimpulkan bahwa pentahelix governance berperan penting dalam keberhasilan SIPA sebagai alat city branding yang berkelanjutan. Temuan ini dapat menjadi rujukan bagi pemerintah dan pemangku kepentingan lainnya dalam mengembangkan strategi tata kelola event budaya di masa mendatang.
Visual Language and Algorithmic Narrative in the Mediamorphosis of AI Documentary Cinema: A Study of Nusantara as Best AI Documentary at Cannes 2025 Eka Nada Shofa Alkhajar; Prahastiwi Utari
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 5 No. 3 (2025): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v5i3.3369

Abstract

This study is motivated by fundamental changes in documentary cinema resulting from the emergence of artificial intelligence (AI) technology. Documentary films, which have traditionally been understood as a medium for recording reality, are now moving toward a new form as a medium for algorithm-based visual reconstruction. The main problem of this study lies in how visual language and algorithmic narrative in the AI documentary film Nusantara construct historical reality, cultural memory, and Indonesian identity amid the development of digital cinema. This study aims to analyze the visual language, algorithmic narrative, and forms of mediamorphosis in the AI documentary film Nusantara, which received the Best AI Documentary award at Cannes 2025. This research employs a descriptive-interpretive qualitative method with a case study approach. The research data consist of scenes, visual composition, color, lighting, image movement, narrative text, cultural symbols, historical setting, editing rhythm, and forms of AI-based visual reconstruction. Data were collected through audiovisual observation, documentation, note-taking, transcription, and scene segmentation, while the data were analyzed using visual semiotic analysis, narrative analysis, and mediamorphosis analysis. The findings present Nusantara as a representation of the transformation of documentary cinema from the recording of reality to algorithmic reconstruction. The film’s visual language is constructed through the figure of Gajah Mada, symbols of Majapahit, the Palapa Oath, dramatic colors, contrasting lighting, and colossal scenes. Its algorithmic narrative appears through the use of AI in constructing historical memory, expanding visual space, and presenting Indonesian cultural identity to a global audience. This study strengthens the position of AI documentary film as a new creative space for Indonesian cinema, while also demanding historical accuracy, technological transparency, and ethical responsibility in cultural representation.