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AI and communication research: Reassessing theory and methodology in the age of automation Prahastiwi Utari; Pramana Pramana; Eka Nada Shofa Alkhajar
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 2 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i2.1670

Abstract

The rapid development of artificial intelligence (AI) marks a fundamental shift in communication science, positioning AI not only as a research tool but also as an active entity in the communication process. This paper argues for a paradigm shift from conventional human to human interaction toward beyond human communication, where AI functions as communicator, medium, and message producer. Such transformation requires re-examining communication theories in interpersonal, mass, and technological contexts within a convergent framework. At the theoretical level, communication must be repositioned to address new ontological and epistemological questions. Methodologically, AI offers opportunities through big data and automated analysis while raising ethical challenges such as algorithmic bias and the risk of reducing communication to technical processes. This paper proposes a reflective critical approach that emphasizes adaptive, convergent, and contextual communication theories, ensuring the discipline remains relevant in the era of artificial intelligence.
Governance Event SIPA dan Pengaruhnya terhadap Citra Kota: Studi Pentahelix pada Branding Solo “The Spirit of Java” Andryanto Perdana Putra; Prahastiwi Utari; Eka Nada Shofa Alkhajar
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/4adxvf02

Abstract

Penelitian ini bertujuan untuk memahami bagaimana tata kelola penyelenggaraan Solo International Performing Arts dijalankan melalui model pentahelix serta bagaimana kolaborasi tersebut memengaruhi citra Kota Solo sebagai “The Spirit of Java.” SIPA sebagai festival seni pertunjukan internasional telah menjadi instrumen strategis dalam upaya event-led place branding Kota Surakarta. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dokumentasi, dan analisis konten media digital. Informan penelitian dipilih menggunakan teknik purposive sampling yang melibatkan lima aktor utama pentahelix: pemerintah, akademisi, komunitas, pelaku bisnis/UMKM, dan media. Hasil penelitian menunjukkan bahwa governance SIPA telah menerapkan model pentahelix secara efektif, ditandai dengan pembagian peran yang jelas dan kolaborasi yang harmonis antar-aktor. Pemerintah berperan sebagai fasilitator, akademisi sebagai penguat autentisitas budaya, komunitas sebagai penggerak produksi acara, UMKM sebagai pendukung ekonomi kreatif melalui SIPA Urban Market, dan media sebagai penyebar narasi kota. Tata kelola kolaboratif ini menghasilkan proses co-creation branding yang memperkuat identitas Solo sebagai kota budaya. Selain itu, SIPA memberikan dampak signifikan terhadap peningkatan eksposur pariwisata, pemberdayaan ekonomi kreatif lokal, serta penguatan reputasi kota dalam jejaring budaya internasional. Penelitian ini menyimpulkan bahwa pentahelix governance berperan penting dalam keberhasilan SIPA sebagai alat city branding yang berkelanjutan. Temuan ini dapat menjadi rujukan bagi pemerintah dan pemangku kepentingan lainnya dalam mengembangkan strategi tata kelola event budaya di masa mendatang.
Visual Language and Algorithmic Narrative in the Mediamorphosis of AI Documentary Cinema: A Study of Nusantara as Best AI Documentary at Cannes 2025 Eka Nada Shofa Alkhajar; Prahastiwi Utari
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 5 No. 3 (2025): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v5i3.3369

Abstract

This study is motivated by fundamental changes in documentary cinema resulting from the emergence of artificial intelligence (AI) technology. Documentary films, which have traditionally been understood as a medium for recording reality, are now moving toward a new form as a medium for algorithm-based visual reconstruction. The main problem of this study lies in how visual language and algorithmic narrative in the AI documentary film Nusantara construct historical reality, cultural memory, and Indonesian identity amid the development of digital cinema. This study aims to analyze the visual language, algorithmic narrative, and forms of mediamorphosis in the AI documentary film Nusantara, which received the Best AI Documentary award at Cannes 2025. This research employs a descriptive-interpretive qualitative method with a case study approach. The research data consist of scenes, visual composition, color, lighting, image movement, narrative text, cultural symbols, historical setting, editing rhythm, and forms of AI-based visual reconstruction. Data were collected through audiovisual observation, documentation, note-taking, transcription, and scene segmentation, while the data were analyzed using visual semiotic analysis, narrative analysis, and mediamorphosis analysis. The findings present Nusantara as a representation of the transformation of documentary cinema from the recording of reality to algorithmic reconstruction. The film’s visual language is constructed through the figure of Gajah Mada, symbols of Majapahit, the Palapa Oath, dramatic colors, contrasting lighting, and colossal scenes. Its algorithmic narrative appears through the use of AI in constructing historical memory, expanding visual space, and presenting Indonesian cultural identity to a global audience. This study strengthens the position of AI documentary film as a new creative space for Indonesian cinema, while also demanding historical accuracy, technological transparency, and ethical responsibility in cultural representation.
FROM SILENCE TO STRENGTH: THE ROLE OF INTERPERSONAL COMMUNICATION IN BUILDING RESILIENCE AMONG SEXUAL VIOLENCE SURVIVORS Yosefina Safira Intan; Prahastiwi Utari; Ignatius Agung Satyawan
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 2 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i2.28008

Abstract

Abst rakPenelitian ini bertujuan untuk menggali peran komunikasi interpersonal pendamping di Rumah Singgah St. Theresia Labuan Bajo dalam membangun resiliensi sebagai penyintas kekerasan seksual. Menggunakan metode kualitatif dengan pendekatan studi kasus berlandaskan paradigma konstruktivisme, penelitian ini melibatkan dua pendamping dan dua penyalintas sebagai informan kunci yang dipilih secara purposif. Hasil penelitian menunjukkan bahwa transformasi penyintas dari kondisi kebungkaman ( silent ) menuju kekuatan (strength ) dikonstruksi melalui manajemen komunikasi yang holistik. Temuan utama mengungkapkan bahwa pendamping menerapkan lima proses Communication Theory of Resilience (CTR), yaitu; Menciptakan kenormalan, memperkuat jangkar identitas, memanfaatkan dukungan jaringan, menerapkan aksi produktif melalui keterampilan pemberdayaan, serta membangun logika alternatif untuk melawan stigma. Keberhasilan proses ini didukung oleh upaya-upaya dalam keseharian pendamping yang memvalidasi perasaan penyalintas serta menyediakan ruang aman yang bebas dari intimidasi pelaku. Penelitian menyimpulkan bahwa interaksi antarpribadi yang stabil dan suportif merupakan langkah-langkah yang krusial dalam memulihkan harga diri dan kemandirian penyintas kekerasan seksual.Kata Kunci: Komunikasi Interpersonal, Resiliensi, Penyintas Kekerasan Seksual, Rumah Singgah St. Theresia, Labuan Bajo. AbstrakStudi ini bertujuan untuk mengeksplorasi peran komunikasi interpersonal oleh pekerja pendukung di Penampungan St. Theresia di Labuan Bajo dalam membangun ketahanan di antara para penyintas kekerasan seksual. Menggunakan studi kasus kualitatif yang berlandaskan paradigma konstruktivis, studi ini melibatkan dua pekerja pendukung dan dua penyintas sebagai informan kunci, yang dipilih melalui pengambilan sampel bertujuan. Hasil menunjukkan bahwa transformasi penyintas dari diam menjadi kuat dibangun melalui manajemen komunikasi holistik. Temuan utama mengungkapkan bahwa pekerja pendukung menerapkan lima proses Teori Komunikasi Ketahanan (CTR): menciptakan normalitas, memperkuat jangkar identitas, memanfaatkan jaringan dukungan, menerapkan tindakan produktif melalui pemberdayaan keterampilan, dan membangun logika alternatif untuk melawan stigma. Keberhasilan proses ini didukung oleh upaya harian para pendamping untuk memvalidasi perasaan penyintas dan menyediakan ruang aman yang bebas dari intimidasi oleh pelaku. Studi ini menyimpulkan bahwa interaksi interpersonal yang stabil dan suportif merupakan langkah penting dalam memulihkan harga diri dan kemandirian para penyintas kekerasan seksual.Kata kunci: Komunikasi Interpersonal, Ketahanan, Penyintas Kekerasan Seksual, Tempat Perlindungan St. Theresia, Labuan Bajo. 
Decolonizing Digital Conflict: Epistemic Friction in Indonesian Digital Communication Prahastiwi Utari; Pramana Pramana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital communication platforms have transformed how individuals interact, participate in public discourse, and negotiate social meaning. While these platforms enable unprecedented connectivity, they have also intensified the emergence of digital conflict, manifested in polarization, public shaming, and rapid escalation of interpersonal disputes across networked publics. Existing explanations of digital conflict often emphasize technological affordances, algorithmic amplification, or psychological dynamics of online interaction. Although these perspectives provide important insights, they often overlook the cultural and epistemological foundations that shape communication practices across societies. This paper argues that understanding digital conflicts must take into account the interaction between digital infrastructure and the epistemology of communication rooted in culture. Drawing on the Indonesian context, the study introduces the concept of epistemic friction to explain tensions that arise when relational communication traditions encounter digital platforms structured around visibility, immediacy, and engagement. Indonesian communication practices have long been shaped by cultural orientations emphasizing harmony, contextual sensitivity, and the preservation of social relationships. When such harmony-oriented communication operates in digital environments that reward expressive visibility and emotional engagement, misalignments may emerge, contributing to the escalation of digital conflict. By conceptualizing digital conflict through the lens of epistemic friction, this paper contributes to ongoing efforts to decolonize communication theory. Rather than treating Western models of communicative confrontation as universal, the framework proposed here foregrounds indigenous communication epistemologies as valuable sources of theoretical insight. The study therefore offers a culturally grounded perspective for understanding digital communication dynamics in Indonesia and other societies where relational communication traditions intersect with globally standardized digital platforms.
Generasi Z dan Situs Judi Online: Studi Kasus Ketergantungan Media dalam Perilaku Judi Online Slot di Kalangan Mahasiswa UNS Jagat Afghani Gangsar Sutrisna; Prahastiwi Utari
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115346

Abstract

This study examines online gambling addiction among university students, focusing on the prevalence of online gambling sites among Generation Z. The background of this research is based on the negative impact of online gambling behavior on students’ real lives, which not only disrupts social norms but also affects their psychological well-being. To analyze this phenomenon, the study applies the Media Dependency Theory by Sandra Ball-Rokeach and Melvin DeFleur. This theory is used to understand how media influences perception, shapes thinking patterns, and fosters individual dependence on online gambling sites. This study employs a qualitative method with a phenomenological approach to identify the characteristics of online gambling sites, including various slot games offered and aggressive promotional strategies conducted by promoters or "hunters," both directly and through digital platforms. The findings reveal that online gambling has become normalized within student social culture, where it is perceived not only as a form of entertainment but also as part of daily social interactions. Additionally, the evident impacts on students’ lifestyles—such as disrupted sleep patterns, financial mismanagement, and dependence on loans—indicate an increasing level of addiction. This research contributes significantly to understanding the multifaceted impact of online gambling and its implications for students' lives at the cognitive, affective, and behavioral levels.
Identitas Komunikasi Virtual Youtuber di Media Youtube (Studi Kasus Vtuber di Jakarta) Paskalis Damar Adileksono; Prahastiwi Utari
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.94797

Abstract

Live streaming is a result born from the growth of communication media. One form of live streaming are Virtual youtubers or vtubers who uses animated characters as a representation of themselves.This research was conducted to analyze the communication identity of the vtuber itself. Seeing how identity is formed based on the person, their role, relationships with others and with the community. The research is based on the theory of Communication Identity emphasizing the four frameworks of communication identity formation in the formation of vtuber identity. The research uses qualitative methods with data collection in the form of direct interviews. The subject of data collection is an Indonesian vtuber who does live streaming on YouTube media. Sampling was done by purposive method and obtained 13 respondents. The results found that the identity of a vtuber is made based on a value that they want to bring. This value is realized and played through the character it creates or gives. The identity of the character is bound or similar to the personal identity of the person in it. Identity will be released when dealing with other vtubers, but on the contrary, it will be played as well as possible when interacting within the community.
Pemahaman Etika Komunikasi Manusia dengan Mesin: Studi Kasus Pemahaman Etika Penggunaan ChatGPT dalam Pengerjaan Tugas di Kalangan Mahasiswa Ilmu Komunikasi UNS Anang Tri Budianto; Prahastiwi Utari
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106997

Abstract

The advancement of artificial intelligence (AI) technology has significantly transformed the academic world, particularly in how students complete their assignments. One of the most widely used technologies is ChatGPT, an AI-based chatbot capable of generating text automatically. The use of ChatGPT in academic settings creates a dilemma between efficiency benefits and potential misuse, such as plagiarism and the decline of students’ critical thinking skills. Therefore, this study aims to analyze how Communication Science students at Universitas Sebelas Maret (UNS) understand human-machine interaction in an academic context and the ethical implications that arise. The urgency of this research lies in the need for a deeper understanding of AI's impact on academic integrity, particularly in aspects of honesty and responsibility in assignment completion. This study employs a qualitative research method with a case study approach. The theoretical framework used is Human-Machine Communication (HMC), which examines human interaction with AI through three main dimensions: metaphysical, symbiotic, and relational. Data were collected through in-depth interviews with 10 students from different semesters who actively use ChatGPT for academic tasks. The results indicate that students utilize ChatGPT for reference searches, assignment writing, and paraphrasing. However, there is a tendency not to verify the accuracy of the information provided by ChatGPT, posing a risk to academic validity. Furthermore, the study found ambiguity in students' understanding of academic ethics, where some still perceive using ChatGPT without attribution as acceptable. Further analysis reveals that students’ interactions with ChatGPT reflect a symbiotic relationship, in which AI is not merely a tool but also influences their academic thinking patterns and habits. This study concludes that while ChatGPT provides convenience in academic work, its use requires clear regulations and improved digital literacy. Students must develop a stronger understanding of academic ethics to responsibly integrate AI technology without compromising scientific integrity and originality. Additionally, educational institutions should consider policies regulating AI usage to prevent academic misconduct.
Strategi Komunikasi Politik Respati Memenangkan Pilkada Solo 2024 dalam Waktu Singkat Budi Ananto; Prahastiwi Utari; Eka Nada Shofa Alkhajar
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2203

Abstract

Kemenangan Respati Achmad Ardianto dalam Pilkada Kota Surakarta tahun 2024 menarik perhatian karena diraih dalam waktu kampanye yang relatif singkat. Fenomena ini menimbulkan pertanyaan mengenai efektivitas strategi komunikasi politik yang dijalankan. Penelitian ini bertujuan untuk menganalisis faktor-faktor komunikasi yang mendukung keberhasilan Respati, khususnya dalam konteks dukungan tokoh nasional, kerja relawan, serta kekuatan koalisi partai politik. Metode yang digunakan adalah kualitatif melalui pengumpulan data dari dokumentasi kampanye, observasi media, serta wawancara mendalam dengan tim sukses dan konstituen. Hasil penelitian menunjukkan bahwa Respati mengoptimalkan dukungan simbolik dari Joko Widodo dan Gibran Rakabuming Raka, yang memperkuat legitimasi politiknya. Kemudian, kerja masif para relawan serta dukungan KIM Plus memperkuat jaringan komunikasi dan mobilisasi pemilih. Penelitian ini menggunakan teori transfer legitimasi untuk menjelaskan bagaimana dukungan simbolik berperan penting dalam mempercepat penerimaan publik terhadap kandidat baru. Simpulan penelitian ini menegaskan bahwa komunikasi politik yang strategis, kolaboratif, dan adaptif dapat menghasilkan kemenangan dalam waktu singkat.