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Arisanto, Puguh Toko
Universitas Teknologi Yogyakarta
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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

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Analisis Implementasi Hierarchy Value Chain Samsung dalam Persaingan Smartphone Global Puguh Toko Arisanto; Rika Yuliana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.116

Abstract

This article aims to examine the value chain of Samsung's smartphone business in the context of global market competition. The author will specifically focus on one aspect of value chain governance, namely the hierarchy value chain, as a strategic approach adopted by Samsung in collaboration with its suppliers. This study uses a descriptive qualitative research method by conducting literature reviews from various sources relevant to the case study being discussed. Based on the analysis conducted, the author find that Samsung decided to produce its own smartphones because they have complex product specifications, are difficult to codify, and have low supplier capabilities
Co-Authors Adeline Astrid Maturbongs Adi Wibawa Al Musa Karim Aldaneva Reisika Jenny Alviany Andi Dias Astiza Nasrum Andini Lelemboto, Mega Christy Anggie Chyntia Amanda Putri Audry Sitoresmi Leilani Esti Renatalia Tanaem Galih Antonius Ola Lewoema Hidayat Chusnul Chotimah Ilham Aditya Pamungkas Khansa Rulif Mahadana Khisna Kamalia Zulfa Muhammad Ridha Iswardhana Noval Aldino Praditya Noviana Rizky Ramadhani Praditya, Herpinando Trisnu Pratiwi, Tiffany Setyo Ragil Tri Utami Rahma Damei Yanti Rahma Nur Amalina Rika Yuliana Rizky, Lucitania Rosa Anggiana Pramesti Septiyani Dian Rahayu Tanaem, Esti Renatalia Teressa Teressa Urfan, Noveri Faikar Yongki Yongki