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All Journal Jurnal Akuntansi dan Pajak Social, Humanities, and Educational Studies (SHEs): Conference Series BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian kepada Masyarakat Sidoluhur PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sri Hartono
Universitas Islam Batik Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Keputusan Pembelian Ditinjau dari Kualitas Pelayanan, Variasi Produk dan Promosi di Indomaret: Studi pada Indomaret di Kecamatan Laweyan Surakarta Viony Yusrania Mayantika; Sri Hartono; Supawi Pawenang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.6717

Abstract

The aim of this research is to determine the influence of Service Quality, Product Variations and Promotion partially or simultaneously on Purchasing Decisions at Indomaret, Laweyan District, Surakarta. This type of research uses quantitative descriptive methods. The population was taken from all Indomaret consumers in the Laweyan area of Surakarta, an infinite number and a sample of 100 respondents. This research uses a purposive sampling technique. Questionnaires were used for data collection. The data analysis method uses statistical analysis, namely multiple linear regression test, F test, t test and coefficient of determination (R2). The results state that Service Quality, Product Variations and Promotion have a positive and significant partial or simultaneous effect on Purchasing Decisions at Indomaret, Laweyan District, Surakarta.
Keputusan Pembelian Ditinjau Dari E-Wom, Citra Merek, dan Kualitas Produk Azarine di Kabupaten Sukoharjo Brenanda Agustin; Sarsono; Sri Hartono
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1377

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-wom), citra merek, kualitas produk terhadap keputusan pembelian produk Azarine di Kabupaten Sukoharjo. Jenis penelitian ini menggunakan desain kuantitatif deskriptif. Populasi pada penelitian ini adalah seluruh konsumen Azarine di Kabupaten Sukoharjo yang jumlahnya tidak terhingga dan sampel yang digunakan sebanyak 100 responden. Penelitian ini menggunakan tek­nik purposive sampling. Pengumpulan data meng­guna­kan kuesioner. Teknik analisis data yang digunakan analisis statistik yaitu uji regresi linear berganda, uji F, uji t, dan uji koefisien determinasi (R2). Hasil penelitian ini menunjuk­kan bahwa variabel electronic word of mouth (e-wom), citra merek, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk Azarine di Kabu­paten Sukoharjo. Berdasarkan hasil uji koefisien deter­minasi (R2), variabel electronic word of mouth (e-wom), citra merek dan kualitas produk mempengaruhi keputusan pembelian produk Azarine di Kabupaten Sukoharjo sebesar 65,3% sedangkan sisanya sebesar 34,7% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini. Misalnya, brand trust, brand ambassador, gaya hidup, dan lain-lain.
Co-Authors Annisa Nur Khusrohfianti Brenanda Agustin Clarrisa Asma Hanifa Desi Setyaningrum Devi Oktaviyana Djumali Djumali Dyah Ayu Fajar Arini Eny Kustiyah Fithri Setya Marwati Fithri Setya Mawarti Ihsan Istiatin Istiatin Istiatin Istiqomah Istiqomah Muhammad Safi’i Octavia Isna Auliannisa Ocvika Firda Qurrota’Ayun Pramono Hadi Ratna Damayanti Rosa Nikmatul Fajri Rudatyo Sarsono Sarsono Sarsono Siti Mariam Siti Maryam Srie Juli Rachmawatie Suharno Supawi Pawenang Tegar Bagus Yoga Tama Vanya Putri Utami Vinola Sanita Maharani Viony Yusrania Mayantika Yayuk Setyaningsih