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All Journal Ultima Management : Jurnal Ilmu Manajemen Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Halaqah Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis International Journal of Social Science Dynamic Management Journal International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Humairoh Humairoh
Faculty Of Economy And Business Undergraduate Program Of Management Universitas Muhammadiyah Tangerang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Gen Z, Gender variabel Dummy: Hedonic Shopping, Lifestyle, Dan Impulse Buying Humairoh Humairoh; Mohammad Annas; M. Harry Mulya Zein
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 2 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i2.9423

Abstract

The purpose of this examine became to analyze hedonic shopping and shopping lifestyle on impulse buying in Gen Z and gender as a moderating variable on impulse buying. This observe uses a causal associative method. The population in this observe is all generation Z in Tangerang city who shop at e-commerce. This examine took a sample of 100 respondents. Respondents from 13 districts in the Tangerang city location were taken through simple random sampling method. data collection the use of the online questionnaire application on the Google form was evaluated using a 5-point Likert scale, starting from 1=strongly disagree to five=strongly agree. statistics were analyzed using multiple linear regression operated through the SPSS version 26 software. primarily based at the results of the evaluation based totally on the purpose of producing hedonic shopping, it has a positive and significant effect on impulse buying in generation Z, shopping lifestyle has a positive and significant impact on impulse buying. Hedonic shopping and buying lifestyle have a positive and significant effect on impulse buying. Gender is a moderating variable between hedonic shopping and shopping lifestyle variables toward impulse buying. based totally at the effects of the regression equation with the gender dummy, women's impulsive buying is 0.18 factors higher than men's.Keywords: Hedonic Shopping, Shopping Lifestyle, Impulse Buying, Gender, Gen Z.
Optimizing Students' Entrepreneurial Interest Humairoh Humairoh; Mohammad Annas
Dinasti International Journal of Management Science Vol. 5 No. 2 (2023): Dinasti International Journal of Management Science (November - December 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i2.2131

Abstract

The aim of this studies is to determine simultaneously the influence of the usage of e-commerce, entrepreneurship education, and gender on students' entrepreneurial interest and to determine the differences in entrepreneurial interest of male and female college students. This studies makes use of number one statistics using a questionnaire disbursed to college students of the management take a look at program, school of Economics and business, Muhammadiyah university, Tangerang. The approach used on this research is a quantitative approach with a comparative descriptive studies layout. The research population, specifically students from the management study program, faculty of Economics and business, Muhammadiyah university, Tangerang, numbered 1,950 students. the entire sample was 100 students. The sampling method was random sampling for students in semesters III, V, VII. data analysis strategies with the assist of SPSS software. This studies suggests that simultaneously there's a positive and significant impact of using e-commerce, entrepreneurship education, and gender on students' interest in entrepreneurship and there may be a significant difference in interest in entrepreneurship between male and woman college students.
How Is The Customer Satisfied With The Expedition Service? Mohammad Annas; Genia Chandra; Humairoh Humairoh; Hendy Tannady
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

With the improvement of generation and the net, this freight forwarding commercial enterprise is finding new abilities to satisfy market needs and supply food elements speedy and exactly. The Covid-19 outbreak, which is likewise an assignment for corporations, specifically MSMEs, amidst the rapid increase of the digital financial system, calls for them to be privy to and adapt to the information era. The existence of this e-commerce platform may be beneficial in presenting an area for sellers or business actors to promote their wares online. This research changed into performed to check whether or not there is a power among carrier excellent, perceived cost, and agreement with purchaser pride. Whether or not there's an influence between service quality, the perceived value on purchaser satisfaction, and trust as a mediator on consumer satisfaction and belief a mediator. This type of study is quantitative research using human beings who've made purchases on online J&T express delivery offerings because of the object of research. This look uses a purposive sample approach, information taken through Google form, with 180 selected respondents. The records are processed using smart PLS Ver. 3. The results of this have a look at observed that service quality affects rejected customer satisfaction, perceived value impacts received customer satisfaction, trust impacts obtained customer satisfaction, trust mediates the connection among service quality, and received purchaser satisfaction, and trust mediates the relationship. Between perceived value and brought consumer satisfaction.
POM-QM Utilization On Healthcare-Utensils Demand Identification And Distribution In Indonesia Mohammad Annas; Humairoh Humairoh; Veera Pandiyan Kaliani Sundram; Siti Norida Wahab
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The study aims at healthcare utensils and the most accurate solutions to healthcare-utensils distributed by major logistics providers in Indonesia. The fast-moving utensils the logistics providers had identified are then being treated as a priority process and must be delivered to the intended region fulfillment possible due to the high urgency of the fulfillment. The study occurred in five capital cities of Indonesia, where those logistics providers operated. Primary and secondary data were used to support the analysis, and the methodology of procurement forecasting was implemented to support the research recommendations. The analysis was done by implementing features of POM-QM, particularly the feature of forecasting methods. The result showed that fluctuating demands and procurement of healthcare utensils gave huge problems to logistics providers as they had to arrange the transporter and its schedule in advance. Only one method, the linear trend line, with the least value of MAD, MSE, and MAPE below 5%, was found suitable to measure and anticipate the demands of healthcare utensils. Unfortunately, this method was never done by the logistics providers during the pandemic due to a loss of knowledge and insights into statistical methodologies.
Understandıng Consumer Onlıne Purchase Intentıon Analyzed From Perceıved Rısk humairoh humairoh; Mohammad Annas; Edwin Edwin
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The motive of this examination changed to determine the impact of financial risk, product risk, security risk, time risk, social risk, and psychological risk on shopping for interest in online purchasing for Roche Posay cosmetic products. The form of this study is explorative research. The sample on this examination was 150 respondents used a non-probability sampling method. The type of sampling used is judgmental sampling because the questionnaire is divided into samples that fall into the research category and the characteristics to be decided. Information evaluation used in this examination consists of a validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, and hypothesis testing. The information has been analyzed using the SPSS software version 26. The effects received were financial Risk, product risk, and psychological Risk, which negatively affected Roche Posay's online purchase intention. Social risk has an impact on online purchase intention but not negatively. Security risk and time danger do not negatively impact online purchase intention. The check at the model is 0.605, which means that the structured variable may be defined by using six independent variables of 60.5%.
How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia Mohammad Annas; Humairoh Humairoh; Arief Iswariyadi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 02 (2023): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The objectives of the research was to uncover how the service-scape, the quality of the products, as well as the server and the price gave significant impact to procurement behavior in particular from the perspective of youth generation, which lead to youth satisfaction and end up with their loyalty towards both particular brands and products. Data collecting and observations had been done to obtain primary data resource through questionnaire and producing 317 feedbacks from those who categorized as youth generation and got sufficient understanding related to ice cream-based products. The result showed that the way operator organizing its cold-chain and maintaining the quality of the product with the right price gave significant impact to procurement behavior related to the designated products. These circumstances allowed further research to expand the variety of the products as well as the research variables to be more exposed and observed to gain coherent results.
Maximixing Consumer Loyalty Based Website Design Quality, Electronic Word Of The Mouth And Trust As Medition Humairoh Humairoh; Mohammad Annas
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 02 (2023): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This looks at pursuits to determine the effect of the quality of website design and electronic word of mouth on consumer loyalty thru trust as a mediating variable. This kind of study is quantitative studies. The sample on this look amounted to 96 respondents using a probability sampling method for the people of Tangerang City who had shopped at the e-commerce Shopee. Data was taken using a questionnaire instrument with a Likert scale score of 1-5.The effects of the examination display that there may be a positive and significant impact on the quality of website design on trust. The quality of website design on consumer loyalty and trust is a mediating variable between the great of website design on customer loyalty. This study additionally suggests that electronic word of mouth has a positive and significant impact on trust, electronic word of mouth has a positive and significant effect on consumer loyalty, and trust is a mediating variable between the electronic word of mouth on consumer loyalty. The following determination of 0.659 patron loyalty may be defined through the quality of website design, electronic word of mouth, and accepted as accurate with 65.9%. The rest, with the aid of other variables now not examined. The recommendations that Shopee can convey further growth consumer self-assurance on the way to grow customer loyalty so that customers do not switch to the competition.
Determinants of Purchase Intention on Green Smartphone Humairoh Humairoh; Mohammad Annas; Hening Chintia Fratiwi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The motive of this study became to decide and examine the credibility of green brands, private label products and electronic word of mouth on the purchase intention of iPhone smartphones each partly and concurrently. The sample consisted of 140 respondents from Universitas Muhammadiyah Tangerang college students. This studies approach makes use of quantitative. The sampling technique used was purposive sampling. The data collection method became achieved the use of a questionnaire device with a Likert Summated score (LSR) with the evaluation criteria strongly disagree - strongly agree. The effects showed that green brand credibility has a positive and significant effect on purchase intention of iPhone smartphones, private label products have a positive and significant impact on purchase intention of iPhone smartphones and E-WOM has a positive and significant impact on purchase intention of iPhone smartphones. Simultaneously green credibility, private label products and E-WOM have a positive and significant impact on purchase intention in iPhone smartphones. From the results of the regression equation shows that the have an impact on of electronic word mouth has the highest have an effect on then private label products and the smallest is green brand credibility. That these marketers to offer information on iphone products that iphone products have long past green spread that widely through electronic word of mouth that iphone smartphones are green brands.
Co-Authors Andi Kasuma Negara Arief Iswariyadi Edwin Edwin Fina Karlina Genia Chandra Hendy Tannady Hening Chintia Fratiwi Immawati, Siti Asriah Ina Magdalena Lutfiatun Nafisah M. Harry Mulya Zein Mohammad Annas Mohammad Annas Mohammad Annas Mohammad Annas Muhammad Rifqi Nofita Febriani Nova Inka Tripalupi Siti Norida Wahab Suharyadi Suharyadi Taufik, Edi Rahmat Veera Pandiyan Kaliani Sundram Wardoyo Wardoyo