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All Journal Journal of Education and Learning (EduLearn) Jurnal Taman Vokasi Syntax Literate: Jurnal Ilmiah Indonesia Kwangsan: Jurnal Teknologi Pendidikan Abdi Seni Jurnal Scientia Juwara : Jurnal Wawasan dan Aksara Practice of Fashion and Textile Education Journal Jurnal Ilmiah Profesi Guru (JIPG) Jurnal Medika: Medika
Chytra Mahanani
Universitas Negeri Yogyakarta
Religion Arts Humanities Automotive Engineering Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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FACTORS DRIVING THE USE OF SOCIAL MEDIA IN BUYING FASHION READY TO WEAR Resi Sepsilia Elvera; Jerusalem, Mohammad Adam; Himmah, Laila Nurul; Mahanani, Chytra; Nurlita, Asri Andarini
Practice of Fashion and Textile Education Journal Vol. 4 No. 1 (2024): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftej.v4i1.43064

Abstract

This research aims to see the driving factors for the use of social media in buying Ready To Wear clothing. The research population is Yogyakarta State University Fashion Management students who buy Ready To wear clothes. Samples were taken from participants who bought Ready To Wear clothing through social media. Data were collected using questionnaires and observations. The collected data were analyzed descriptively quantitatively using the Exploratory Factor Analysis (EFA) approach. The results showed that the level of use of social social media by students showed 3 factors, with a cumulative result of 76.201. This means that the variable use of social media has a significant level in purchasing ready to wear clothing, the factor is 76.20%. In the Ready To Wear Clothing Purchase Interest variable has a significant level in the purchase of ready to wear clothing, the factor is 76.20%
Website-Based Digital Marketing and Digital Branding as a Strategy to Increase Ecoprint Product Sales at Tembindigo MSME Triyanto, Triyanto; Kholifah, Nur; Mahanani, Chytra; Sagita, Desnanda Putri; Oktariani, Fitria; Nurtanto, Muhammad
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/77fngm94

Abstract

Tembindigo MSME, a natural textile-based enterprise, faces challenges in expanding its market reach due to limited digital marketing strategies and the absence of an integrated branding platform. The primary issue lies in the lack of a professional website and a consistent digital content management system, which hinders market penetration both nationally and internationally. This community engagement project aims to design and develop a professional website as the center of digital marketing, optimize digital marketing strategies, and enhance visual appeal through product storytelling. The method employed is Participatory Action Research (PAR), which involves the business owner and three employees across three stages: website development, social media optimization, and visual content enhancement. The success indicators include the availability of core features, integration of social media, and validation of visual and storytelling content. The main findings reveal that the website significantly increased business exposure, as evidenced by a spike in visitor traffic and a rise in sales of accessory products and workshop services. Specifically, visual consistency, narrative clarity, and ease of ordering were key factors in attracting new customers. The results of this activity provide practical insights for other ecoprint-based MSMEs seeking to adopt a structured, integrated, and locally rooted website-based digital branding strategy in response to digital transformation.
Pembuatan Pelindung Gadget Berbahan Perca untuk Meningkatkan Kreativitas yang Bernilai Ekonomis Bagi Remaja Panti Asuhan Al-Muthi’in Mahanani, Chytra; Jerusalem, Moh. Adam; Himmah, Laila Nurul; Elvera, Resi Sepsilia
Abdi Seni Vol. 14 No. 1 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v14i1.4482

Abstract

In the era of the coronavirus pandemic, people are required to reduce outdoor activities, which affects the economy. One of the efforts to recover economic conditions is by providing skills training and knowledge about creative industries that can be used as capital to increase income. The environment around Al-Muthi'in Orphanage has many resources that can be raised to be developed in the form of creative industries, one of which is the waste of patchwork produced by small fashion industries in Yogyakarta. Creativity and innovation of the students of Al-Muthi'in orphanage need to be developed to capture the opportunities around it. The purpose of training is to increase the creativity of handicrafts of economic value, provide knowledge and insight into the entrepreneurial spirit of the youth of Al-Muthi'in Orphanage so that it can be worth selling, and open home industry opportunities for teenagers Al-Muthi'in Orphanage as an effort to improve the welfare of the family. The target of this activity is the youth of Al-Muthiin Orphanage in Maguwo village, Wonocatur Banguntapan Bantul. The methods used are lectures, demonstrations, training, and practice. The results of the manufacture of gadget-protecting products made of patchwork show that participants understand and are enthusiastic about the manufacture of such products. Through this training, the orphanage youth have the skills to improve the quality of human resources that they can develop to open businesses while creating jobs.
Pelatihan Pembuatan Desain Busana Secara Digital Bagi Peserta Didik SMK Tata Busana di Yogyakarta Himmah, Laila Nurul; Mahanani, Chytra; Elvera, Resi Sepsilia
Abdi Seni Vol. 14 No. 1 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v14i1.4493

Abstract

This training activity aims to provide knowledge and skills in making digital fashion designs as a continuation of the process of making manual fashion designs for students of SMK Fashion Yogyakarta. The target of the activity is the third-year students of SMK (vocational high school) of the Fashion Expertise Program in Yogyakarta. The lecturers doing off-campus project activities related to fashion design provide training on making fashion designs digitally with the CLO 3D application. In the form of training, the speaker not only delivers material or theory but also conducts training directly to students. This activity is divided into three stages: the preparation stage, the implementation stage, and the evaluation stage. The methods used in this training activity are lectures to convey fashion design theory, demonstration methods to provide examples of the process of making fashion designs digitally, and the practice of making fashion designs using the CLO 3D application carried out by students accompanied by a presenters team. The activity results are (1) Implementing practical activities to make fashion designs with digital techniques attended by three classes, XII Busana 1, 2, and 3, consisting of 90 students. (2) Students are trained in making fashion designs with digital techniques using the CLO 3D application. Based on the evaluation of digitally making fashion designs, participants' attendance during the training reached 96%. While based on student practice results, 62% of student design result is categorized as 'good,' while 38% means fairly good. 
Exploring Fashion Purchase Intentions in Digital Marketplaces: TAM Perspectives Among UNY Students Mahanani, Chytra; Jerusalem, Mohammad Adam
Juwara: Jurnal Wawasan dan Aksara Vol. 5 No. 1 (2025)
Publisher : Yayasan Pendidikan dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/juwara.v5i1.399

Abstract

Digital transformation has changed people's consumption patterns, especially in purchasing fashion products online. This study aims to explore the factors that influence the intention to buy fashion through the digital marketplace among students of the State University of Yogyakarta (UNY) using the Technology Acceptance Model (TAM) approach. This study uses a quantitative method with a survey design and Structural Equation Modeling (SEM) analysis techniques based on PLS. Data was collected through an online questionnaire of students using the marketplace. The results of the study show that perceived ease of use and perceived usefulness have a significant influence on students' attitudes and purchase intentions towards fashion products in the marketplace. In addition, external variables such as information quality and personalization have also been shown to influence the perception of convenience and usability. The developed research model successfully maps the relationships between variables significantly, which strengthens the validity of TAM in the context of digital purchases. These findings provide implications for MSME digital marketing strategies and the development of technology-based entrepreneurship curricula in higher education.
Exploring Vocational Fashion Design Programs Through Creative Industry Practices: An Enterpreneurship Perspective Mahanani, Chytra; Jerusalem, Moh. Adam; Himmah, Laila Nurul; Elvera, Resi Sepsilia; Inayah, Desy Tri
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.989 KB) | DOI: 10.36418/syntax-literate.v8i4.11567

Abstract

Changes in the taste of consumer fashion and the development of creative industry technologies have seized wide-ranging opportunities and challenges for the fashion business. Vocational education is based on entrepreneurship that plays a vital role in encouraging innovation steps, the development of skills, and special competencies to form an entrepreneurial mentality, skills and competencies applied in the business world. This research describes a perspective from a point of view of vocational fashion design education in the creative industries business that provides an increasingly prominent picture in the development of the business world. This type of qualitative research used a phenomenological approach in conducting a study of fashion design in the practice of vocational education and creative industries to shape the spirit of entrepreneurship. This research was regarded as an effective data collection involving students of the fashion design department at Universitas Negeri Yogyakarta, Yogyakarta, Indonesia and semi-structured interviews to gather opinions from three main groups of industry professionals, namely fashion designers, creative industries, and specialists. The data was collected from different events, participants’ data, field findings, literacies, coding processes, analysis and representation, criteria for trust and authenticity, and researchers’ reflections within several perspectives. Ultimately, the project methodology was used to create a digital platform, which was proposed as a solution to the research problems. The research findings show several views on how the vocational fashion design education seeks to prepare skills, creativity, competencies, and a number of learners' skills in creative industry practices that provide some opportunities to shape entrepreneurial mentality. The fashion design in the vocational education measures the quality and independent human resources. Other findings prove that promoting the vocational fashion design education paves the way for students to realize their passion and pursue an entrepreneurial success.
Co-Authors Adam Jerusalem, Moh. Asri Andarini Nurlita Desy Tri Inayah Edy Supriyadi Jerusalem, Moh. Adam Laila Nurul Himmah Listiani, Sri Moh. Adam Jerusalem Moh. Rusnoto Susanto Mohammad Adam Jerusalem Muhammad Nurtanto NUR KHOLIFAH Nurul Himmah, Laila Oktariani, Fitria Resi Sepsilia Elvera Retnasari, Dian Sagita, Desnanda Putri Saputri, Ryna Ginanti Eka Ayu Sepsilia Elvera, Resi Sigit Purnomo Thomas Sukardi Urip Wahyuningsih