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Improving the Community Economy Through the Implementation of Digital Marketing and Business Feasibility Studies Budiarty, Ida; Emalia, Zulfa; Maimunah, Emi; Sitorus, Nurbetty Herlina
Devotion : Journal of Research and Community Service Vol. 3 No. 6 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i6.145

Abstract

This community service project aims to assist and encourage Adijaya Village Seedling Garden in developing digital marketing strategies and conducting business feasibility studies. Adijaya Village Seedling Garden (VSG), Pekalongan, East Lampung, is an example of how digital marketing is not commonly employed, especially in areas and villages. Another issue is that partners lack the necessary skills to write Business Feasibility Study Reports. Partners require the creation of a Firm Feasibility Study Report in order to reduce the danger of loss by determining whether or not a business can be run continually. This service activity's execution technique includes training and guidance in order to lay the groundwork for online marketing in Adijaya village and business feasibility studies. This service activity went off without a hitch, and the participants were enthusiastic in their participation. The training participants should be able to understand and implement marketing strategies as well as conduct business feasibility studies as a result of this activity.
Valuasi Ekonomi dan Kesiapan Penerapan Smart Tourism Ekosistem Mangrove Petengoran di Desa Gebang, Kabupaten Pesawaran. Wijayanti, Cyntia Namira; Emalia, Zulfa
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.863

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui besaran nilai ekonomi total yang terkandung dan mengetahui kesiapan ekowisata hutan Mangrove Petengoran dalam penerapan konsep smart tourism. Penelitian ini dilaksanakan di ekowisata hutan Mangrove Petengoran di Desa Gebang Kabupaten Pesawaran, data yang digunakan dalam penelitian diperoleh melalui proses wawancara dengan pengisian kuesioner oleh responden, metode yang digunakan dalam perhitungan valuasi ekonomi menggunakan pendekatan pasar dan non-pasar, sedangkan perhitungan penerapan smart tourism menggunakan teknik skoring. Hasil penelitian ini, jumlah nilai ekonomi total ekosistem hutan mangrove sebesar Rp 82.128.887.307 pertahun dan kesiapan penerapan smart tourism menunjukkan total keseluruhan skor 5 dengan kategori tidak siap. Hasil penelitian ini dapat digunakan sebagai referensi bagi peneliti selanjutnya dan dapat digunakan sebagai pertimbangan oleh pihak-pihak terkait seperti bumdes, masyarakat, dan aparatur desa dalam mengembangkan dan melestarikan ekowisata hutan Mangrove Petengoran
Implementation of Circular Economy and Its Effect on GRDP (Case Study of 15 Provinces in Indonesia) Adinata, Hans; Emalia, Zulfa
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 2 (2024): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i2.322

Abstract

This research aims to analyze the variable influence of the amount of clean water distributed, waste generation, B3 waste from the manufacturing industry that is managed, and creative economy industry workforce on the GRDP of 15 Provinces in Indonesia. The analytical tool used is panel data regression. In the overall research period, the amount of clean water distributed had a positive and significant effect on GRDP. Meanwhile, waste generation has a positive and insignificant effect on GRDP. Meanwhile, processed B3 waste from the manufacturing industry has a negative and insignificant effect on GRDP. Meanwhile, creative economy industry workforce had a positive and insignificant effect on GRDP throughout the research period.
KEPUTUSAN INDIVIDU MELAKUKAN MOBILITAS NON-PERMANEN KE KOTA BANDAR LAMPUNG DI PROVINSI LAMPUNG Budiarty, Ida; Emalia, Zulfa; Hapsari, Cindy Nurul
Jurnal Ekonomi Pembangunan Vol 12 No 2 (2023): Volume 12 Nomor 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jep.v12i1.647

Abstract

This study explores individual decisions in carrying out natural non-permanent mobility activities to the city of Bandar Lampung. Non-permanent migration increased by 300 percent during 2016-2018. The data used in this research is the 2018 Sakernas micro data for August. Data analysis using the Binary Logistic Regression. The findings show that the variation in the independent variable is able to explain the variation in the dependent variable by 52 percent.. All independent variables (age, wages, education, and distance) are statistically significant in influencing individual decisions to undertake non-permanent migration, except for the variable marital status. The highest odds ratio value for the distance variable, then the education variable. This means that the closer the distance to Bandar Lampung and the better the individual's education, the higher the probability of non-permanent migration to the city of Bandar Lampung. Variable selection is limited due to adjusting the supply of Sakernas micro data files. In the future, it is very important for the government to understand this temporary mobility movement in order to control the short-term and long-term implications of achieving a more equitable distribution of wealth in Lampung Province. Equitable development between urban and rural areas needs to be realized immediately in reducing income inequality and development.
Multidimensional Poverty Analysis on the Islands of Java–Bali 2014-2018 Citra Mursalita, Fera; Emalia, Zulfa
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 1 (2024): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i1.139

Abstract

Poverty continues to be an issue faced by all nations, especially in developing countries. Poverty refers to a condition where an individual or a group of people lacks the ability to meet the minimum standard of living considered appropriate for a decent life. Measuring poverty solely through monetary dimensions is insufficient; hence, a multidimensional approach to measuring poverty is crucial. During the period from 2014 to 2018, the highest reduction in the Multidimensional Poverty Index occurred in 2014, with a percentage decrease of 18.4%. This study uses secondary data and panel data analysis on 7 provinces in Java and Bali from 2014 to 2018 to examine the impact of the Multidimensional Poverty Index in Java and Bali. The study shows that 1) Gross Regional Domestic Product has a significant negative effect on the Multidimensional Poverty Index in Java and Bali. 2) The prevalence of malnutrition in toddlers does not significantly affect the Multidimensional Poverty Index in Java and Bali. 3) The average length of schooling has a significant negative effect on the Multidimensional Poverty Index in Java and Bali. 4) The source of electricity has a significant positive effect on the Multidimensional Poverty Index in Java and Bali.
Analysis of the Determinants of Provincial Income Inequality in Indonesia Taufiq Akbar, A.; Ratih Y.T., Arivina; Murwiati, Asih; Emalia, Zulfa
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 1 (2024): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i1.160

Abstract

This research aims to analyze the influence of economic growth, the contribution of the agricultural sector, the contribution of the industrial sector, and the level of open unemployment on income inequality in all provinces in Indonesia. The method and analytical tools used in this research are panel data regression. The dependent variable used is the Gini index for all provinces in Indonesia and the independent variables include economic growth, agricultural sector contribution, industrial sector contribution and open unemployment rate. The best model obtained is the Fixed Effect Model. The research results show that economic growth, the contribution of the agricultural sector has a positive and significant effect on income inequality in all provinces in Indonesia, while the contribution of the industrial sector and the open unemployment rate do not have a significant effect on income inequality in all provinces in Indonesia.
Peluang Usaha Ekonomi Kreatif Melalui Pemanfaatan Sampah Plastik Sebagai Implementasi Ekonomi Sirkular Budiarty, Ida; Emalia, Zulfa; Suparta, I Wayan; Nurbety; Darmansyah, Darmansyah
Nemui Nyimah Vol. 5 No. 1 (2025): Nemui Nyimah Vol. 5 No. 1 2025
Publisher : FT Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/nm.v5i1.119

Abstract

The objectives of this community service activity are: improving the community's economy through creative products from plastic waste processing, providing knowledge and initiation of household waste management into economically useful products. The method used in this activity is a participatory learning model approach. The participatory learning process in this activity is carried out in the form of lectures, discussions and mentoring. Overall, this community service activity has achieved the stated objectives. The Sidodadi Village community is now more empowered in managing plastic waste, and this activity has had a positive impact in improving the economy, knowledge and environmental awareness. Participants do not have adequate skills in processing plastic waste into high-value products. Activity participants do not have good awareness or understanding of the circular economy concept and the importance of waste management. This activity has several important contributions to both village communities and the environment, including reducing plastic waste, implementing a circular economy, increasing community skills, increasing community income, and increasing environmental awareness.
Penerapan Ekonomi Sirkular melalui Pembuatan Lilin Aroma Terapi Dari Minyak Bekas Emalia, Zulfa; Awaluddin, Imam; Fajarini, Dian; Perdana, Ferdi Septiawan
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2023): Volume 1 - No. 1 Tahun 2023
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v1i1.7

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mensosialiasikan konsep ekonomi sirkular dan menerapkannya melalui pembuatan lilin aroma terapi dari minyak goreng bekas. Kegiatan pengabdian kepada masyarakat ini menggunakan metode sosialisasi langsung melalui ceramah, diskusi, dan praktik secara langsung kepada siswa sekolah sasar sebagai sasaran utama. Teknis kegiatan acara sosialisasi yaitu : 1. Survei lokasi. 2. Tim Pelaksana menyiapkan gambaran utama program kerja. 3. Menyiapkan alat penelitian. 4. Evaluasi kegiatan. Kegiatan pengabdian kepada masyarakat ini berjalan lancar dan siswa SDN 10 Tegineneng sangat antusias mengikuti kegiatan. Kegiatan ini juga dapat meningkatakan kreativitas dengan memanfaatkan minyak bekas atau jelantah tersebut menjadi lilin aroma terapi yang bernilai ekonomis dan ramah lingkungan serta memiliki potensi untuk mendukung konsep dari ekonomi sirkular.
Pendampingan Dan Pelatihan Merenda (Crochetting) untuk Meningkatan Pendapatan Tambahan Keluarga Kube Harapan Mandiri Gunung Sulah Emalia, Zulfa; Budiarty, Ida; Maimunah, Emi; Sitorus, Nurbetty Herlina
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2023): Volume 1 - No. 1 Tahun 2023
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v1i1.10

Abstract

Tujuan pengabdian masyarakat ini yaitu untuk meningkatkan dan memberdayakan keluarga miskin pada kelompok ibu-ibu penerima Program Keluarga Harapan (PKH) dan tergabung dalam Kelompok Usaha Bersama Kerajinan Wanita Mandiri (KUBE) secara ekonomi. Pemberdayaan ekonomi dilakukan melalui pelatihan untuk meningkatkan keterampilan merenda. Sesuai dengan tujuan, metode yang digunakan adalah metode ceramah dan tanya jawab, metode demonstrasi, dan metode diskusi nonformal. Kegiatan diikuti oleh 15 (lima belas) peserta, dan materi disampaikan dalam tiga sesi dalam waktu dua hari. Materi pelatihan di tingkat dasar berfokus pada teknik dasar merajut dan jenis-jenis gaya merajut. Proses pendampingan dilakukan sebanyak tujuh kali dalam waktu tujuh minggu setelah penyampaian materi. Terlihat bahwa, hasil dari kegiatan ini: lebih dari 70 persen peserta telah menguasai merajut pada akhir masa pendampingan. Keterbatasan kegiatan ini adalah tidak dapat diadakan beberapa kali secara intensif karena dilaksanakan pada masa pandemi. Kegiatan ini diharapkan dapat memberikan kontribusi untuk meningkatkan kekuatan dan daya saing keluarga miskin yang pada akhirnya akan mengurangi jumlah keluarga miskin di setiap daerah.
PENGEMBANGAN SMART TOURISM EKOSISTEM MANGROVE PETENGORAN UNTUK MEMPERKUAT KEMANDIRIAN MASYARAKAT DESA GEBANG KABUPATEN PESAWARAN Emalia, Zulfa; Murwiati, Asih; Awaluddin, Imam; Tri Purwaningsih, Vitriyani
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Volume 2 - Nomor 1 - Januari 2024
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v2i1.32

Abstract

Perkembangan pariwisata di era digital saat ini mengarah pada layanan canggih dan inovatif bagi para wisatawan, yang disebut dengan smart tourism. Salah satu destinasi wisata di Kabupaten Pesawan adalah Ekowisata Mangrove Petengoran di Desa Gebang Kecamatan Teluk Pandan. Kurangnya keterlibatan dan kesadaran masyarakat lokal dalam menyebarluaskan dan mempromosikan informasi tentang mangrove Petengoran dan masih banyaknya masyarakat yang belum memanfaatkan kesempatan untuk mengembangkan usaha produktif di sekitar ekowisata mangrove merupakan permasalahan yang diidentifikasi oleh tim pengabdi. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah: menyusun strategi pengembangan ekowisata wisata cerdas, termasuk mempromosikan ekowisata dan memberikan dukungan serta mengembangkan potensi masyarakat setempat untuk mendukung ekowisata mangrove. Tim Pengabdi memberikan beberapa rekomendasi strategi pengembangan Ekowisata Mangrove Petengoran melalui analisis SWOT Berdasarkan analasisi SWOT, salah satu strategi yang dapat di highlight yaitu dengan mengkombinasikan kekuatan dan peluang (S-O) melalui kerjasama membuat dan melakukan kajian perencanaan pembangunan serta strategi pengembangan untuk kegiatan pariwisata sesuai dengan konsep ekowisata namun tetap mengacu pada prinsip-prinsip keberlanjutan dan konservasi. Tim pengabdi melakukuan pendampingan untuk mengembangkan potensi lokal agar dapat menunjang parisiwista Mangrove Petengoran. Kegiatan berlangsung dengan lancar dan peserta antusias mengikuti kegiatan, peserta mersasakan manfaat dari kegiatan pengabdian ini