Article Per Year (5 Year)
p-Index From 2020 - 2025
2.42
P-Index
This Author published in this journals
All Journal Agrovigor: Jurnal Agroekoteknologi Jurnal Kesehatan Prima EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL PRODUKTIVITAS IMJ (Indonesian Midwifery Journal) Social, Humanities, and Educational Studies (SHEs): Conference Series JCER (Journal of Chemistry Education Research) Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Jurnal Sains Kebidanan Jurnal Hukum Tri Pantang Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmu Multidisplin Consensus : Jurnal Ilmu Hukum Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Kemitraan Masyarakat
Rusmini Rusmini
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
PENGARUH HARGA PRODUK DAN FAKTOR BUDAYA TERHADAP MINAT BELI MASYARAKAT PADA PASAR BARU KECAMATAN KENCONG JEMBER Muhammad Syarofi; Rusmini Rusmini; Halimatus Sa’diyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.686 KB) | DOI: 10.34308/eqien.v10i1.498

Abstract

Traditional markets are a place for products of basic community needs produced by economic actors that occur, small or even micro events, most of which are products from agriculture or plantations. Currently, modern shops are also increasing, coupled with the increasing trend of public spending, not all products produced from agriculture can be sold in modern shops, therefore traditional markets become a means of selling products that have been produced by farmers. Humans have several needs in life, one of which is the need for the market as a means of support in meeting their daily needs. This study aims to empirically examine product price variables and cultural factors that influence people's buying interest in Pasar Baru, Kencong District. This study uses a quantitative research approach with the type of survey research. Sampling used the Nonrobability Sampling technique which was Incidental Sampling, where the research sample was all people who had shopped at Pasar Baru Kencong twice or more, determining the number of samples using the Lemeshow formula collecting 100 respondents. Collecting data using a questionnaire method with a Likert Scale research instrument. Data analysis with validity and reliability tests, data testing with t test (partial), F test (simultaneous), R2 test (coefficient of determination) and multiple linear regression with the help of the Statistical Package for the Sciences (SPSS) software version 16. This study concludes that product prices have a significant effect on people's buying interest in Pasar Baru, Kencong District with a t-test value of 0.011 <0.05 and a t-count value of 2.589 > ttable 1.980. The results of the t-test also show that cultural factors have a significant effect on people's buying interest with a significant value of 0.000 <0.05 and a tcount value of 4.041 <ttable 1.980. The results of the F test show that product prices and cultural factors simultaneously have a significant effect on people's buying interest with a significant value of 0.000 0.05 with an Fcount value of 27.957 > Ftable 3.11.
Co-Authors Abdi Triyanto Abdul Rasid Ahdiyenti Ahdiyenti Andi Lelanovita Sardianti Andi Lisnawati Budi Winarni Daryono Daryono Dedi Hariyanto Ellen Cristy Ruku F. Silvi Dwi Mentari Faradilla Faradilla Fardinal Fardinal Fita Kurniasari Gusti Ayu Kade Sutariati Habe, M. Junaidi Halimatus Sa’diyah Hartikasari Hartikasari Haryatie Sarie Ketut Resmanisih La Mudi LA MUDI, LA Laode Muh Asdiq Hamsin Ramadan Luh Putu Ratna Sundari M. Dwi Yogananto Mardalina Mardalina Mas´adah Mas´adah Mohammad Omar Braddley Muhammad Farhan Muhammad Ridho Chalik Mujibu Rahman Nur Hidayat Puji Hastuti Ramadan Ramadan Riama Rita Manullang Risatri Gumahansyah Roby Roby Samsu Samsu Syarofi, Muhammad Yuanita Yuanita Zainal Abidin Zainal Abidin Zainal