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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Liquidity: Jurnal Riset Akuntansi dan Manajemen J-MAS (Jurnal Manajemen dan Sains) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal STEI Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Islamuddin Islamuddin
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Jesicca Ayu Rahmawati; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the effect of work motivation and work discipline on employee performance at coffee shops in Bengkulu City. The research employed a quantitative method with a causal associative approach. The study population comprised operational employees at seven coffee shops in Bengkulu City, with a sample of 83 employees selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination (R²) with IBM SPSS Statistics version 26. The results indicate that work motivation has a positive and significant effect on employee performance (t = 6.892; sig. = 0.000). Work discipline also exerts a positive and significant effect on employee performance (t = 6.466; sig. = 0.000). Simultaneously, both variables significantly affect employee performance (F = 42.157; sig. = 0.000). The coefficient of determination (R²) of 0.513 indicates that both variables explain 51.3% of the variation in employee performance, while the remaining 48.7% is attributed to other variables outside the scope of this study. These findings imply that coffee shop management should concurrently strengthen work motivation and enforce work discipline to sustain optimal employee performance. Keywords: Work Motivation, Work Discipline, Employee Performance, Coffee Shop
ANALISIS PENGARUH ARTIFICIAL INTELLIGENCE (AI) DAN KOMPETENSI DOSEN TERHADAP PROSES PEMBELAJARAN Rini Mustika; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to analyze the influence of Artificial Intelligence (AI) and Lecturer Competence on the Learning Process of Students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. This research is quantitative. The population of this study was 1,054 active students at the Faculty of Economics and Business. The sampling technique used was Proportionate Stratified Random Sampling, meaning the total sample for each class was determined proportionally. Therefore, the sample size for this study was 200 students. Based on the t-test, the calculated t-value for the Artificial Intelligence (AI) variable was 3.777, which was greater than the t-table value of 1.960, with a t-probability of 0.000, which is less than the significance limit of 0.05. Based on the test results, the Artificial Intelligence (AI) variable has a positive and significant effect on the learning process. For the Lecturer Competence variable, the calculated value is 4.493, which is greater than the t-table value of 1.960, with a t-probability of 0.000, which is less than the significance limit of 0.05. Based on these test results, the lecturer competency variable has a positive and significant effect on the learning process. Based on the F-test results, the calculated F-value is 56.107, which is greater than the F-table value of 2.65, with a sig value of 0.000, which is less than 0.05. This indicates that Ho is rejected and Ha is accepted. This means that Artificial Intelligence (AI) and Lecturer Competence simultaneously have a positive and simultaneous effect on the learning process variable. Keywords: Artificial Intelligence (AI), Lecturer Competence, and Learning Process
PENINGKATAN PENGETAHUAN TENTANG WISATA DESA D6 BUKIT MAKMUR KECAMATAN PINANG RAYA BENGKULU UTARA Muhammad Galy Njoman Ari Pribowo; Meiffa Herfianti; Islamuddin Islamuddin; Erwin Febriansyah
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Perkembangan teknologi komputer telah merubah gaya hidup masyarakat, dimana masyarakat semakin dimudahkan dalam mendapatkan informasi dan melaksanakan aktifitasnya dengan berbagai aplikasi dan gadget. Hal ini menjadi peluang dalam pengelolaan desa wisata, sehingga pengelola desa wisata mampu secara interaktif terhubung dengan wisatawan dengan memanfaatkan media sosial. Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara merupakan salah satu desa yang memiliki potensi objek wisata yang bisa dikembangkan dan dipromosikan melalui multimedia.  Danau buatan / Embung merupakan potensi objek wisata yang menjanjikan dari Desa D6 Bukit Makmur, namun pengelolaannya masih belum optimal. Oleh karena itu tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kemampuan warga untuk memvb promosikan potensi desa wisata. Metode yang digunakan adalah penyuluhan dan pelatihan multi media kepada warga desa selain itu melakukan observasi, wawancara dan dokumentasi yang dilakukan kepada perwakilan pemerintah desa dan tokoh masyarakat. Kemudian disusun suatu strategi pengembangan dan promosi desa wisata menggunakan multimedia dan sosial media. Strategi tersebut antara lain pengotimalan website desa wisata dengan menggunakan search engine optimizer dan  pemanfaatan platform media sosial yang tepat. Hasil dari pengabdian masyarakat ini, peserta mampu memproduksi karya multi media yang dapat digunakan sebagai sarana promosi Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara. Kata Kunci: Desa Wisata, Media Sosia, Multimedia, Promosi.
TEKNOLOGI PUPUK ORGANIK DAN PASCA PANEN BAGI PETANI CABE MERAH DI KECAMATAN KABAWETAN KABUPATEN KEPAHIANG Rita Hayati; Jafrizal Jafrizal; Islamuddin Islamuddin
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 7 No. 3 (2024): Desember: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Sampai saat ini, petani cabe merah di Kecamatan Kabawetan Kabupaten Kepahiang masih menggunakan sistem pertanian konvensional yang bergantung pada pupuk dan pestisida anorganik, seperti yang dilakukan oleh petani umum. Pemakaian pupuk dan pestisida anorganik yang ditenggarai dan dirasakan oleh petani telah menimbulkan banyak efek negatif, salah satunya adalah penurunan produktifitas lahan dan membuat tanaman cabe merah lebih rentan terhadap penyakit dan hama. Tim pengusul dan kelompok tani Muji Lestari Desa Sukasari, mitra kegiatan pengabdian kepada masyarakat, memutuskan untuk memulai program Pemberdayaan Kemitraan Masyarakat (PKM) dengan menerapkan teknologi fermentasi untuk membuat pupuk organik padat dan cair. Kegiatan PKM telah dilakukan dalam berbagai bentuk dan tahap. Ini termasuk menyebarkan inisiatif, memberikan pelatihan dan menerapkan teknologi tepat guna dalam pembuatan kompos dan POC biourine, menanam tanaman cabe merah, dan menggunakan teknologi pengolahan cabe merah untuk memperpanjang umur penyimpanan produk olahan cabe merah. PKM dapat meningkatkan pengetahuan dan keterampilan mitra dalam pembuatan pupuk kompos dan POC biourine, serta mengaplikasikannya pada tanaman cabe merah dan mengubah cabe merah segar menjadi cabe merah kering.
PENGARUH ENDORSMENT DAN RATING REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN IBU YATI LINGKAR BARAT KOTA BENGKULU Agung Anugrah; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9406

Abstract

The marketing strategy that is implemented needs to be evaluated and developed in accordance with market developments and the market environment. The marketing strategy must be able to provide a clear and detailed description of how the business will take advantage of every opportunity and combination of several market targets. This study aims to determine the influence of endorsements and review ratings on purchasing decisions at Ibu Yati Lingkar Barat Restaurant in Bengkulu City. This study uses a quantitative approach based on the positivist paradigm. The quantitative approach examines a specific population or sample using data collection tools, which are then analyzed statistically to test the hypotheses that have been formulated. The sample size consists of 100 respondents. The data collection techniques used are observation and questionnaires. It can be concluded that there is a positive and significant influence of Endorsements (X1) on purchasing decisions (Y) at Ibu Yati Restaurant in Lingkar Barat, Bengkulu. Two: There is a positive and significant influence of Rating Review (X2) on the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant. Three: Endorsement and Rating Review together influence the purchasing decision (Y) of Ibu Yati Lingkar Barat Bengkulu Restaurant. Keywords: Endorsement, Rating Review, Purchasing Decision
UPAYA MENINGKATKAN DAYA SAING PEDAGANG KAKI LIMA DIKAWASAN PARIWISATA PANTAI PANJANG KOTA BENGKULU Ahmad Farhan Febrian S.Z; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9756

Abstract

This study aims to examine efforts to improve the competitiveness of street vendors (PKL) in the Panjang Beach tourism area, Bengkulu City, using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. Panjang Beach is a prime tourist destination frequented by both domestic and international tourists. However, street vendors in this area face various challenges such as limited facilities, intense competition, limited capital, and a lack of promotional skills and technology utilization. This study used a descriptive qualitative approach, collecting data through interviews with six informants: four street vendors and two tourists. The analysis shows that the main strengths of street vendors are their strategic location, good product quality, and customer loyalty, while their weaknesses lie in limited capital, poor marketing knowledge, and suboptimal time management. Opportunities that can be exploited include evolving market trends and technological advances, while threats stem from intense competition, fluctuating raw material prices, and uncertain government policies. Based on the IFAS and EFAS Matrices, street vendors' strategic position is in quadrant II (diversification), with coordinates (0.65; -0.20), indicating the need to leverage internal strengths to address external threats. Keywords: street vendors, competitiveness, diversification strategy, SWOT analysis
PENGARUH KONTEN MARKETING DAN ENDORSEMENT TERHADAP MINAT BELI KONSUMEN PADA PRODUK PANCONG LUMER ALBIM KOTA BENGKULU Bima Setyawan; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9757

Abstract

This study aims to determine which factors are most dominant in influencing consumer buying interest, the study was conducted from February to April 2025. The sample of this study was Pancong Lumer Albim Products in Bengkulu City. This study uses a quantitative method on 65 respondents. The sampling technique is probability sampling, the method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the regression equation form is Y = 3.731 + 1.757 (X_1) + 1.423 (X2) and the coefficient of determination R Square (R2) is obtained at 0.732 or 73.2%. The results of the study and the hypothesis in this study indicate that the variables of marketing content and endorsement have a positive effect, both partially and simultaneously, on consumer purchasing interest in Pancong Lumer Albim Products in Bengkulu City. Keywords: Marketing content, endorsement and purchasing interest.
ANALISIS SWOT PT. ALCYFA FAMILY GROUP GUNA MENINGKATKAN PENJUALAN Muhammad Sakti Pratama; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9820

Abstract

The rapid development of the business world today is evident from the increasing number of new entrepreneurs. These fast changes create uncertainty that affects company operations. In such a highly competitive business environment, entrepreneurs constantly strive to sustain their businesses and compete to achieve their expected goals. Various approaches are used to ensure that their businesses can survive amid existing competition. This study aims to develop effective online and offline marketing strategies to improve sales at PT ALCYFA FAMILY GROUP. By integrating online marketing strategies such as social media, email marketing, and websites with offline marketing strategies such as on-location promotions, partnerships with stores, and promotional events, the company can enhance its visibility, boost sales, and strengthen relationships with customers. The findings of this study provide recommendations for marketing strategies that can be implemented by PT ALCYFA FAMILY GROUP to increase its sales and reinforce its position in the market. This research is descriptive, focusing on identifying and describing online and offline marketing strategies and formulating a marketing strategy plan for PT ALCYFA FAMILY GROUP. The plan is based on the company's internal strengths and weaknesses, as well as external opportunities and threats. SWOT Analysis of PT. ALCYFA FAMILY GROUP to increase sales in an effort to enhance sales performance, in accordance with its internal strengths and weaknesses as well as external opportunities and threats. Keywords: online marketing strategy, offline marketing strategy.
PENGARUH GREEN PACKAGING TERHADAP GREEN BRAND LOVE DI MODERASI PERCEIVED ETHICAL QUALITY Nala Ratih; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to analyze the Effect of Green Packaging on Green Brand Love in Moderation of Perceived Ethical Quality on Wardah Consumers in Bengkulu City. This study uses a quantitative approach with a survey method, where data is obtained through distributing questionnaires to Wardah consumers in Bengkulu City. Data analysis techniques used include SEM-PLS analysis with the help of statistical programs. Based on the results of the SEM-PLS analysis, it shows that green packaging has a positive and significant effect on green brand love on Wardah consumers in Bengkulu City with a path coefficient value of 0.462, a t-statistic value of 5.214 (>1.96) and a p-value of 0.000 (<0.05). These results indicate that the better consumer perception of environmentally friendly packaging used by Wardah products, the higher the level of consumer love for the brand. The results of the study indicate that perceived ethical quality has a positive and significant effect on green brand love with a path coefficient value of 0.389, a t-statistic of 4.103 (>1.96) and a p-value of 0.000 (<0.05). This indicates that the higher the consumer perception of the ethical quality of a product, the higher the level of consumer love for the Wardah brand. Based on the results of the moderation test, it shows that perceived ethical quality is able to moderate the relationship between green packaging and green brand love with an interaction coefficient value of 0.214, a t-statistic of 2.487 (>1.96) and a p-value of 0.013 (<0.05). This indicates that perceived ethical quality strengthens the influence of green packaging on green brand love among Wardah consumers in Bengkulu City. Keywords: Green Packaging, Green Brand Love, Perceived Ethical Quality, Wardah
PENGARUH PELATIHAN TERHADAP KINERJA KARYAWAN DIMODERASI OLEH LINGKUNGAN KERJA Tiara Ajeng Meilani; Islamuddin Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to determine the effect of training on employee performance, moderation by the work environment, among employees of CV Yahyo (a palm oil seed producer). This research is quantitative, using an explanatory approach. The population was all employees of CV Yahyo (a palm oil seed producer). The total sampling method was used, comprising all 70 employees of CV Yahyo (a palm oil seed producer). Data collection techniques used were observation, documentation, and questionnaires. Data analysis techniques used were descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that training has a positive and significant effect on employee performance, the work environment has a positive effect on employee performance, and the work environment weakens the relationship between training and employee performance. Keywords : Training, Employee Performance, and Work Environment.
Co-Authors Agung Anugrah Ahmad Farhan Febrian S.Z Bima Akbar Ganata Bima Setyawan Dian Nursea Eka Setiawati Eti Ariani Fadhilah Akbar Faldi Cesarian Putra Febriansyah, Erwin Gilang Ramadhan Henni Febriawati, Henni Herfianti, Meiffa Ichsan Gustianto Ilham Nopianto Indramawan Kusuma Trisna Italia Italia Jafrizal Jafrizal Jesicca Ayu Rahmawati Joey Ramadan Putra Lega Gustiana M. Thio Saputra Marlia Prameswari Meilaty Finthariasari Meilaty Finthariasari Finthariasari Mince Hermayani Muhammad Galy Njoman Ari Pribowo Muhammad Sakti Pratama Mutiara Winda Giatri Nala Ratih Novita Deska Putri Ranidiah, Furqonti Ratnawili Ray Depa Rini Mustika Ririn Harini Rita Hayati Silva Seti Sirat Agus Rahmad Ilahi Tiara Ajeng Meilani Yosa Ika Sari Yosen Jayo Yulinda, Ade Tiara