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All Journal Jurnal Teknoin Jurnal Informatika dan Teknik Elektro Terapan Jurnal Sistem dan Manajemen Industri Jurnal Meta-Yuridis Journal of Information Systems and Informatics Journal of Appropriate Technology for Community Services Innovative: Journal Of Social Science Research Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Profetik: Jurnal Pengabdian Masyarakat Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Manajemen Bisnis dan Keuangan INOVTEK Polbeng - Seri Informatika Zad Al-Ummah: Jurnal Pengabdian Masyarakat
Abdullah Azzam
Program Pasca Sarjana Magister Teknik Industri, Fakultas Teknologi Industri,Universitas Islam Indonesia
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Designing UI/UX for Reading Games in Indonesian and English for Early Childhood Using the Human-Centered Design Method Azzam, Abdullah; Ratnasari, Chanifah Indah
INOVTEK Polbeng - Seri Informatika Vol. 9 No. 2 (2024): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/dy9tf969

Abstract

This research aims to design an educational game "BacaKids" to help young children learn to read in Indonesian and English using the Human-Centered Design (HCD) method. The main issue addressed is the low reading ability of young children, caused by a lack of interactive learning methods and engaging media. This research seeks to create an intuitive, engaging user interface (UI) and user experience (UX) tailored to children's preferences. The research method consists of four stages in the HCD process: discover, define, design, and validate. In the discover stage, observations and interviews were conducted to understand user needs. These findings were analyzed in the define stage, forming the basis for wireframes and initial prototypes. During the design stage, the prototype was developed into an interactive game. Validation was conducted using the System Usability Scale (SUS), yielding a usability score of 91.75, well above average. The game’s Acceptability Ranges were rated as Acceptable, the Grade Scale as A, and the Adjective Ratings as Best Imaginable, indicating that the game is easy to use and well-received by users. This study demonstrates the effectiveness of HCD in creating enjoyable educational games that support reading development in early childhood.
Pengaruh FoMO Pada Promo Iklan Di TikTok Terhadap Keputusan Pembelian Oleh  Mahasiswa: Ditinjau dari E-Commerce Nafa Diana Sari; Rahmat, sayyid; Azzam, Abdullah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 6 (2024): Desember 2024 - Januari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh Fear of Missing Out (FoMO) terhadap keputusan pembelian mahasiswa melalui platform TikTok Shop dalam konteks e-commerce. Fenomena FoMO yang mendorong perilaku impulsif akibat promosi iklan yang menarik perhatian di media sosial, seperti diskon dan tren barang viral. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner dengan skala likert dari 51 mahasiswa UIN Walisongo yang aktif berbelanja di TikTok Shop, menggunakan Teknik purposive sampling. Variable yang diteliti meliputi FoMO sebagai variable independent (X) dan keputusan pembelian sebagai variable dependen (Y). hasil penelitian menunjukkan bahwa FoMO memiliki pengaruh terhadap keputusan pembelian dengan nilai determinasi (R2) sebesar 2,3%, meskipun pengaruhnya tidak signifikan secara statistic (nilai signifikansi 0,286 > 0,05). Pembahasan penelitian menyoroti bahwa mahasiswa yang mengalami FoMO cenderung mudah terpengaruh oleh promosi yang bersifat viral atau potongan harga, meskipun dampak ini bersifat minor dan Sebagian besar keputusan pembelian lebih banyak dipengaruhi oleh faktor lain yang tidak diteliti dalam studi ini. Kesimpulannya, meskipun FoMO ditemukan memberikan pengaruh kecil terhadap keputusan pembelian, penelitian ini menegaskan pentingnya memahami faktor psikologis seperti FoMO dalam konteks perilaku konsumen digital. Temuan ini memberikan wawasan baru mengenai perilaku mahasiswa dalam menghadapi iklan e-commerce dan menjadi dasar bagi penelitian lanjutan untuk mengidentifikasi faktor-faktor lain yang lebih signifikan.
ANALYSIS OF THE IMPACT OF CORPORATE REPUTATION ASSESSMENT IN THE 2024 CORPORATE IMAGE AWARDS ON CORPORATE PERFORMANCE Azzam, Abdullah
MBISKU: Jurnal Manajemen Bisnis dan Keuangan Vol. 2 No. 2 (2025): MBisKu, July 2025
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/mbisku.v2i2.1232

Abstract

This study aims to examine whether there are differences in financial performance between companies with high and low reputations based on the results of the 2024 Corporate Image Index (CII). This study uses five financial performance indicators: Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), Debt to Asset Ratio (DAR), and Debt to Equity Ratio (DER). The sample consisted of 78 companies, grouped into two groups based on the highest and lowest scores on the 2024 CII. The analysis method used was an independent samples t-test. The results show that although companies with high reputations have better average financial performance, the difference is not statistically significant. This indicates that a company's external reputation, as measured by the CII award, does not directly reflect its financial performance. This study provides a theoretical contribution by broadening the understanding of the relationship between reputation and financial performance and suggests the need for a multidimensional approach to evaluating corporate success.
Co-Authors A. Sifaun Najah Ahyarudin, Ahyarudin Aminulloh, Wasis Apriliaji, Heru Bambang Suratno, Bambang Chanifah Indah Ratnasari Diansyah, Hani Nur Elanjati Worldailmi Erianto Erianto Faisal R. M Faizin, Ahmad Nur Fathulloh, Muhammad Hamzah Febrianti, Andin Herri Gusmedi Huda, Zulmiftah Isya', Ana Diyanti Khoirul Lenggogeni Marliani, Amalia Mas’udip, Ali Mia Lasmi Wardiyah, Mia Lasmi Mugni, Halim Abdul Muhammad Ridwan A. P Nabiyi, Ihda Oktavian Nafa Diana Sari Qurtubi Qurtubi Rahmat, sayyid Siregar, Fahrul Rozi Sonia, Jihan Sugarindra, Muchamad Tri Lestari Wahyuning Utami Trisnawati, Cahyani Laras Ubaidillah Kamal Yasinta, Rezi Berliana ’Afita, Luthfatul Laeli Nur