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Vina Maria Ompusunggu
Universitas Quality
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Analisis Faktor Yang Memengaruhi Keputusan Dalam Memilih Tempat Indekos Pada Mahasiswa Universitas Quality Ompusunggu, Vina Maria
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.14

Abstract

Decision making is basically a process of selecting from various alternative actions that may be chosen in the hope that it will produce the best decision. The purchase decision is the stage or decision process where consumers actually (actually) make product purchases. Basically, the buying decision-making process that will be carried out by consumers will go through several stages called the five-stage model decision-making process, namely problem recognition, information search, alternative evaluation, purchase decisions, post-purchase behavior. Higher education as an educational unit that organizes higher education plays a very important role in creating quality human resources. Prospective students, especially those who are not residents of the city where the college is located, will face a major problem, namely where they will live while they study at the college. In order to get a boarding house as desired, there are several factors that may be considered by students before deciding which boarding house to choose. Some factors include, students choosing a boarding house by paying attention to the surrounding environment, location, distance, comparison of rental prices as much as 87%, facilities provided by boarding house services as much as 57.7%, or even choosing a boarding house based on references from family, friends. one campus, and the presence of friends from the same area as much as 56.1%. The condition of the living environment is one of the variables that influence students in choosing a boarding house. Students who cannot afford to rent a boarding house are looking for a landlady who can live in their house and help with housework. In addition to getting a free place to live, you can also earn income and life experience.
PELATIHAN DAN PENDAMPINGAN PEMASARAN UMKM BERBASIS DIGITAL DESA BAKARAN BATU KECAMATAN LUBUK PAKAM KABUPATEN DELI SERDANG Dicky Ardiansyah Aceh1; Nurul Wardani Lubis; Riki Priyandi; Eka Danta Jaya Ginting; Vina Maria Ompusunggu; Sumber Alam Mulia Hasibuan; Yanti Musyawarah
Jurnal Nusantara Berbakti Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1293.934 KB) | DOI: 10.59024/jnb.v1i1.59

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) dalam upaya meningkatkan nilai jual adalah dengan melakukan usaha pemasaran yang baik. Salah satu yang sedang marak adalah memanfaatkan teknologi internet yang kerap disebut Pemasaran Digital (Digital Marketing). Pemasaran dengan memanfaatkan teknologi informasi sudah merupakan keharusan mengingat pengguna internet Indonesia yang sudah mencapai 77%. Banyak pelaku UMKM yang kebanyakan adalah ibu-ibu masih belum mengetahui bagaimana memanfaatkan teknologi untuk masuk ke dalam sistem pemasaran digital. Salah satunya adalah bagaimana menampilkan produk yang mereka jual dalam bahasa gambar. Untuk membantu hal tersebut maka dilakukanlah pelatihan Digital Marketing agar pelaku UMKM dapat lebih optimal dalam mengenalkan produk dan meluaskan jangkauan pemasarannya. Hasil pelatihan menunjukkan bahwa para pelaku UMKM merasa terbantu dengan pelatihan dan optimis bisa menggunakan teknologi yang ada untuk menyiapkan produknya lebih baik lagi dan menarik untuk dilihat sehingga menimbulkan minat membeli konsumen.
Co-Authors Amin Hou Antonia Boleng Br Tarigan, Silvani Chindy Lawken Candro Siagian Conie Nopinda Br Sitepu Debora Tambunan Dicky Ardiansyah Aceh1 Dwi Pertiwi Anggraini Eka Danta Jaya Ginting Fajar Fadillah Ginting Munthe, Rikawati Ingan Ukur Sitepu Lili Maulidza Manalu, Leonardo Munthe, Rikawati Ginting Nurul Wardani Lubis Purba, Melfrianti Romauli Ramcan Agustinus Sitorus Rikawati Ginting Rikawati Ginting Munthe Riki Priyandi Seri Febiana Br Barus Silitonga, Aldi Ferdiansyah Sinambela, Tiarmi Sitepu, Jupianus Sitorus, Hans Cristian Pandapotan Sitorus, Ramcan Agustinus Sumber Alam Mulia Hasibuan Tarigan, Selvida Riahta Yanti Musyawarah