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All Journal IQTISHODUNA Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Impresi Indonesia Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Akuntansi Bisnis dan Humaniora
Drs. Joko Samboro
Politeknik Negeri Malang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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USAHA MERAIH LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL ISLAMI MALANG Joko Samboro; Zubaidi Zubaidi; Musthofa Hadi; Heru Utomo; Lina Budiarti; Mohammad Maskan
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8585

Abstract

This Community Service Program (PKM) aims to identify the problems faced by small businesses within the congregation of the AL Islami Mosque, RT. 03 RW. 17 Sudimoro, Mojolangu Sub-district, Lowokwaru District, Malang City, and to provide appropriate solutions to improve knowledge and skills in the areas of Service Quality and customer loyalty. The methods used in this PKM are: observation, to observe ongoing activities, interviews, to explore problems and solutions, and simulations, to find the most appropriate solutions to the problems faced. The technology to be implemented in this PKM can be in the form of lectures, meaning participants are gathered in a specific room and given a lecture on Service Quality and Customer Loyalty. It can also take the form of practical guidance and training, discussions of field experiences, or simulations, demonstrating how businesses attract potential customers and ultimately develop loyal customers.
ANALISIS FAKTOR PROJECT BASED LEARNING MELALUI GRAND TEORI S-O-R PADA MANAJEMEN PEMASARAN Suryadi; Joko Samboro; Dika Rizky Yunianto
Jurnal Akuntansi Bisnis dan Humaniora Vol. 10 No. 1 (2023): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v10i1.4126

Abstract

Changes in the Independent Curriculum Free Learning in the Industrial Revolution Era 4.0 is a challenge for changing the learning paradigm, communicating the affective domain in the Gradation of Attitudes, Knowledge and skills that require the concept of Stimulus Organism Response. Implementation of this learning is a continuation of Blended in type discovery and problem base learning (Suryadi, et al 2020) which shows a very effective impact for project tasks according to industry needs. Project based learning is a scientific learning model that emphasizes students to learn to find and discover for themselves an incomplete concept or principle. The research objective is to analyze the dominant factors of the Marketing Management project base learning model. This research method is "Four-D", the sampling technique uses probability sampling techniques and data collection techniques using observation methods, learning (Project Based Learning), pretest & post test methods, and questionnaire methods. Factor analysis data analysis techniques. Findings of social attitudes, motivation and activity as determinants of achievement for which 75 statements in order of importance (1) Social attitudes of 25 questions with a factor loading value of 0.5 to 0.89 (2) Motivation a number of 12 questions with a loading factor value of between 0.60 to 0.80 (3) The activity of a number of 4 question items with a loading factor value between 0.56 to 0.63. Project Based Learning is suitable for vocational.
Strategi Bauran Pemasaran Berdasarkan Analisis SWOT pada UMKM Lumpia Dapur Mamania Di Kota Malang Muhammad Hilmy Fajariandi Hilmy; Ita Rifiani Permatasari; Joko Samboro
Jurnal Akuntansi Bisnis dan Humaniora Vol. 12 No. 1 (2025): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v12i1.6492

Abstract

Penelitian ini bertujuan untuk menyusun strategi bauran pemasaran berdasarkan hasil analisis SWOT EFAS dan IFAS. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif. Penelitian ini menggunakan metode pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Unit analisis data adalah pemilik dan karyawan UMKM. Kebijakan strategis yang direkomendasikan adalah strategi SO (Strength-Opportunity), hal ini menunjukkan bahwa UMKM Lumpia Dapur Mamania berada pada situasi yang menguntungkan karena memiliki kekuatan dan peluang yang tinggi dalam menjalankan kegiatan usahanya. Lumpia Dapur Mamania harus melakukan beberapa langkah strategis diantaranya memaksimalkan penggunaan media sosial agar lebih konsisten dalam membuat konten. Mereka perlu membuat branding yang lebih kuat dan mendesain kemasan corrugated box yang lebih menarik dan informatif.
The Influence of Product Differentiation and Reference Groups on Xiaomi Smartphone Purchasing Decisions Yoanita Sherly Owenda; Joko Samboro
Jurnal Impresi Indonesia Vol. 3 No. 6 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i6.5016

Abstract

Various smartphone brands with varying prices and specifications continue to emerge and develop in society. This study aims to determine the effect caused by product differentiation and reference groups on consumer purchasing decisions. This research is a quantitative research with product differentiation and reference groups as independent variables and consumer purchasing decisions as dependent variables. This study uses questionnaire data collection techniques and obtained 68 respondents, namely students of D-IV Marketing Management Study Department of Business Administration Malang State Polytechnic who use Xiaomi smartphones. Data analysis used was multiple linear regressions. The results show that partially product differentiation variables have a positive and significant effect on purchasing decisions, besides that the reference group variables also have a positive and significant effect on purchasing decisions. So from that it can be concluded that differentiation and reference groups can influence consumer purchasing decisions by increasing the superiority and value of the product and increasing the company's image to attract consumer attention.
Pengaruh Customer Experience dan Kualitas Pelayanan terhadap Keputusan Pembelian Tiket Kereta Api di Stasiun Madiun Rahma Eka Widiastutik; Joko Samboro; Rizky Kurniawan Murtiyanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ahh4fk80

Abstract

PT Kereta Api Indonesia (Persero) at Madiun Station continues to improve customer experience and service quality to meet customer expectations and encourage ticket purchase decisions. This study aims to analyze the influence of customer experience and service quality on train ticket purchase decisions at Madiun Station. The research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to customers who had purchased train tickets at Madiun Station using a purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results indicate that customer experience and service quality have a positive and significant effect on ticket purchase decisions, both partially and simultaneously. Service quality has a more dominant influence than customer experience in encouraging ticket purchase decisions. These findings suggest that improving customer experience and maintaining service quality can strengthen customers’ purchase decisions. Therefore, PT Kereta Api Indonesia (Persero) is expected to continuously enhance service performance and provide positive experiences for its customers.
Co-Authors Abdullah Helmi Abdullah Helmy Abdullah Helmy Berlian Putri Maghfiroh Chamdana Taqie S Dandung Novianto Dika Rizky Yunianto Dwi Sudjanarti DWI SURYANTO Eko Boedhi Santoso Fadloli Fadloli Halid Hasan Heru Utomo Heru Utomo Ita Rifiani Permatasari Joni Dwi Pribadi LINA BUDIARTI M Maskan M. Maskan Maskur - Maskur Maskur Maskur, M Mohammad Maskan Muhammad Hilmy Fajariandi Hilmy Musthofa Hadi Nilawati Fiernaningsih Nurtjahjani, Fullchis R. Sugeng Basuki Rahma Eka Widiastutik Rena Feri Wijayanti Rizky Kurniawan Murtiyanto Rulirianto Rulirianto Sarjiyana Sugeng Basuki Suryadi Tatiana Kristianingsih Titien Indrianti Tri Wahyu Widodo Trilaksmi Rizka Usmariyati Umi Khabibah Yoanita Sherly Owenda Yosi Afandi Zubaidi Zubaidi