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All Journal IQTISHODUNA Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Jurnal Akuntansi Bisnis dan Humaniora
Drs. Joko Samboro
Politeknik Negeri Malang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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USAHA MERAIH LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL ISLAMI MALANG Joko Samboro; Zubaidi Zubaidi; Musthofa Hadi; Heru Utomo; Lina Budiarti; Mohammad Maskan
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8585

Abstract

This Community Service Program (PKM) aims to identify the problems faced by small businesses within the congregation of the AL Islami Mosque, RT. 03 RW. 17 Sudimoro, Mojolangu Sub-district, Lowokwaru District, Malang City, and to provide appropriate solutions to improve knowledge and skills in the areas of Service Quality and customer loyalty. The methods used in this PKM are: observation, to observe ongoing activities, interviews, to explore problems and solutions, and simulations, to find the most appropriate solutions to the problems faced. The technology to be implemented in this PKM can be in the form of lectures, meaning participants are gathered in a specific room and given a lecture on Service Quality and Customer Loyalty. It can also take the form of practical guidance and training, discussions of field experiences, or simulations, demonstrating how businesses attract potential customers and ultimately develop loyal customers.
ANALISIS FAKTOR PROJECT BASED LEARNING MELALUI GRAND TEORI S-O-R PADA MANAJEMEN PEMASARAN Suryadi; Joko Samboro; Dika Rizky Yunianto
Jurnal Akuntansi Bisnis dan Humaniora Vol. 10 No. 1 (2023): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v10i1.4126

Abstract

Changes in the Independent Curriculum Free Learning in the Industrial Revolution Era 4.0 is a challenge for changing the learning paradigm, communicating the affective domain in the Gradation of Attitudes, Knowledge and skills that require the concept of Stimulus Organism Response. Implementation of this learning is a continuation of Blended in type discovery and problem base learning (Suryadi, et al 2020) which shows a very effective impact for project tasks according to industry needs. Project based learning is a scientific learning model that emphasizes students to learn to find and discover for themselves an incomplete concept or principle. The research objective is to analyze the dominant factors of the Marketing Management project base learning model. This research method is "Four-D", the sampling technique uses probability sampling techniques and data collection techniques using observation methods, learning (Project Based Learning), pretest & post test methods, and questionnaire methods. Factor analysis data analysis techniques. Findings of social attitudes, motivation and activity as determinants of achievement for which 75 statements in order of importance (1) Social attitudes of 25 questions with a factor loading value of 0.5 to 0.89 (2) Motivation a number of 12 questions with a loading factor value of between 0.60 to 0.80 (3) The activity of a number of 4 question items with a loading factor value between 0.56 to 0.63. Project Based Learning is suitable for vocational.
Strategi Bauran Pemasaran Berdasarkan Analisis SWOT pada UMKM Lumpia Dapur Mamania Di Kota Malang Muhammad Hilmy Fajariandi Hilmy; Ita Rifiani Permatasari; Joko Samboro
Jurnal Akuntansi Bisnis dan Humaniora Vol. 12 No. 1 (2025): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v12i1.6492

Abstract

Penelitian ini bertujuan untuk menyusun strategi bauran pemasaran berdasarkan hasil analisis SWOT EFAS dan IFAS. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif. Penelitian ini menggunakan metode pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Unit analisis data adalah pemilik dan karyawan UMKM. Kebijakan strategis yang direkomendasikan adalah strategi SO (Strength-Opportunity), hal ini menunjukkan bahwa UMKM Lumpia Dapur Mamania berada pada situasi yang menguntungkan karena memiliki kekuatan dan peluang yang tinggi dalam menjalankan kegiatan usahanya. Lumpia Dapur Mamania harus melakukan beberapa langkah strategis diantaranya memaksimalkan penggunaan media sosial agar lebih konsisten dalam membuat konten. Mereka perlu membuat branding yang lebih kuat dan mendesain kemasan corrugated box yang lebih menarik dan informatif.
Co-Authors Abdullah Helmi Abdullah Helmy Abdullah Helmy Afandi, Yosi Berlian Putri Maghfiroh Chamdana Taqie S Dandung Novianto Dika Rizky Yunianto Dwi Sudjanarti DWI SURYANTO Eko Boedhi Santoso Fadloli Fadloli Halid Hasan Heru Utomo Heru Utomo Ita Rifiani Permatasari Joni Dwi Pribadi LINA BUDIARTI M Maskan M. Maskan Maskur - Maskur Maskur Maskur, M Mohammad Maskan Muhammad Hilmy Fajariandi Hilmy Musthofa Hadi Musthofa Hadi Nilawati Fiernaningsih Nurtjahjani, Fullchis R. Sugeng Basuki Rena Feri Wijayanti Rulirianto Rulirianto Sarjiyana Sugeng Basuki Suryadi Tatiana Kristianingsih Titien Indrianti Tri Wahyu Widodo Trilaksmi Rizka Usmariyati Umi Khabibah Zubaidi Zubaidi