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All Journal IQTISHODUNA Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis
Drs. Joko Samboro
Politeknik Negeri Malang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENDAMPINGAN INTERNET MARKETING DALAM MENDUKUNG KEGIATAN PROMOSI PADA UMKM JASMINE COLLECTION KEL. TANJUNG REJO KEC. SUKUN KOTA MALANG Heru Utomo; Mohammad Maskan; Joko Samboro; Umi Khabibah; Titien Indrianti; Dwi Sudjanarti
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6316

Abstract

competitiveness in order to survive, continue to run and even be able to develop. For this purpose, one strategy that can be done in managing their business is to apply internet-based information technology as a support in various processes of their business activities. Internet marketing is a marketing activity with the application of information technology, which includes activities to promote products and/or services through the internet. Jasmine Collection Kel. Tanjung Rejo, Sukun District, Malang City, one of the newly developing MSMEs, has not been optimal in implementing online marketing which is part of Internet marketing. Online marketing has been carried out through private Whatsapp and Instagram statuses. This PKM activity aims to help Jasmine Collection MSMEs maximize online marketing activities. The results of this activity are in the form of logos, ebooklets, ebrochures, and videos that will be uploaded to the MSME Instagram, and the website with the address https://jasminedaster2023.blogspot.com/
USAHA MERAIH LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL ISLAMI MALANG Joko Samboro; Zubaidi Zubaidi; Musthofa Hadi; Heru Utomo; Lina Budiarti; Mohammad Maskan
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8585

Abstract

This Community Service Program (PKM) aims to identify the problems faced by small businesses within the congregation of the AL Islami Mosque, RT. 03 RW. 17 Sudimoro, Mojolangu Sub-district, Lowokwaru District, Malang City, and to provide appropriate solutions to improve knowledge and skills in the areas of Service Quality and customer loyalty. The methods used in this PKM are: observation, to observe ongoing activities, interviews, to explore problems and solutions, and simulations, to find the most appropriate solutions to the problems faced. The technology to be implemented in this PKM can be in the form of lectures, meaning participants are gathered in a specific room and given a lecture on Service Quality and Customer Loyalty. It can also take the form of practical guidance and training, discussions of field experiences, or simulations, demonstrating how businesses attract potential customers and ultimately develop loyal customers.
Co-Authors Abdullah Helmi Abdullah Helmy Abdullah Helmy Afandi, Yosi Berlian Putri Maghfiroh Chamdana Taqie S Dandung Novianto Dika Rizky Yunianto Dwi Sudjanarti DWI SURYANTO Eko Boedhi Santoso Fadloli Fadloli Halid Hasan Heru Utomo Heru Utomo Joni Dwi Pribadi LINA BUDIARTI M Maskan M. Maskan Maskur - Maskur Maskur Maskur, M Mohammad Maskan Musthofa Hadi Musthofa Hadi Nilawati Fiernaningsih Nurtjahjani, Fullchis R. Sugeng Basuki Rena Feri Wijayanti Rulirianto Rulirianto Sarjiyana Sugeng Basuki Suryadi Tatiana Kristianingsih Titien Indrianti Tri Wahyu Widodo Trilaksmi Rizka Usmariyati Umi Khabibah Zubaidi Zubaidi