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All Journal J-MACC : Journal of Management and Accounting Bisman (Bisnis dan Manajemen): The Journal of Business and Management Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat
Rena Feri Wijayanti
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE Rena Feri Wijayanti; Tri Yulistyawati Evelina; Lina Budiarti; Joni Dwi Pribadi
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4773

Abstract

The research's purpose is to examine the effect of consumers' psychological factors consist of motivation, perception, learning, beliefs, and attitudes toward online purchase decisions. This research focuses on Gen Z in the Malang Raya that have made purchases through the marketplace especially Shopee which is not deeply studied yet on previous research. The sample of this research is 97 respondents by purposive sampling. Data analysis has conducted by multiple linear regression. Finding of this research is a phycological factor has a significant effect on online purchase decisions.
PERILAKU VARIETY SEEKING GENERASI Z SERTA DAMPAKNYA TERHADAP BRAND SWITCHING Lina Budiarti; Rena Feri Wijayanti
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.5678

Abstract

Variety seeking behavior is often found in generation Z. This research aims to explore the influence of variety seeking behavior in generation Z on brand switching. This research is an explanatory research type involving 58 respondents selected using a purposive sampling technique from the population of students who use fragrance products. The criteria used in selecting respondents were that respondents purchased and used fragrance products of at least two different brands, and respondents were individuals from generation Z. The hypothesis testing technique was carried out using a simple linear regression analysis method. The research results show that generation Z's variety seeking behavior has a positive effect on brand switching.
PENGARUH QUALITY DAN CREDIBILITY ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE Rena Feri Wijayanti; Lina Budiarti; Joni Dwi Pribadi; Sanita Dhakirah
J-MACC Vol 8 No 1 (2025): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v8i1.7726

Abstract

The purpose of this study is to analyze the quality of information on e-WOM and also the credibility of e-WOM on online purchasing decisions focused on the Shopee Marketplace. This study uses a quantitative approach with a sample size of 100 respondents and purposive sampling is used in this research. Data analysis was carried out starting from testing the validity and reliability of the questionnaire and continuing with the analysis of the classical assumption test, multiple regression analysis, t-test, and the F-test with SPSS for Windows tools. The results of the data test show that this research questionnaire is valid and reliable. Furthermore, it can be explained that the quality and credibility of e-WOM have a positive and significant influence on purchasing decisions.
Co-Authors Abdul Waris Afandi, Yosi Ahmad Fauzi Berlian Putri Maghfiroh Dewi Jaiz Siangsari Drs. Joko Samboro DWI SURYANTO Erlangga Andi S Erlangga Andi Sukma Farida Akbarina Feliatra Ika Kusumasasti Joni Dwi Pribadi Joni Dwi Pribadi Joni Dwi Pribadi Kartika Indah Permanasari Kun Mustain Lina Budiarti Lina Budiarti LINA BUDIARTI Musthofa Hadi Nilawati Fiernaningsih Nurfauziah, Suci Rizky Kurniawan Murtiyanto Sanita Dhakirah Shinta M Trivena Shinta Maharani Trivena Siti Rohani Tri Yulistyawati Evelina Tri Yulistyawati Evelina ZK Abdurahman Baizal