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All Journal J-MACC : Journal of Management and Accounting Bisman (Bisnis dan Manajemen): The Journal of Business and Management Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal of Applied Business and Banking (JABB) Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Sharing: Journal Of Islamic Economics, Management And Business Jurnal Pengabdian Kepada Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora
Rena Feri Wijayanti
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE Rena Feri Wijayanti; Tri Yulistyawati Evelina; Lina Budiarti; Joni Dwi Pribadi
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4773

Abstract

The research's purpose is to examine the effect of consumers' psychological factors consist of motivation, perception, learning, beliefs, and attitudes toward online purchase decisions. This research focuses on Gen Z in the Malang Raya that have made purchases through the marketplace especially Shopee which is not deeply studied yet on previous research. The sample of this research is 97 respondents by purposive sampling. Data analysis has conducted by multiple linear regression. Finding of this research is a phycological factor has a significant effect on online purchase decisions.
PERILAKU VARIETY SEEKING GENERASI Z SERTA DAMPAKNYA TERHADAP BRAND SWITCHING Lina Budiarti; Rena Feri Wijayanti
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.5678

Abstract

Variety seeking behavior is often found in generation Z. This research aims to explore the influence of variety seeking behavior in generation Z on brand switching. This research is an explanatory research type involving 58 respondents selected using a purposive sampling technique from the population of students who use fragrance products. The criteria used in selecting respondents were that respondents purchased and used fragrance products of at least two different brands, and respondents were individuals from generation Z. The hypothesis testing technique was carried out using a simple linear regression analysis method. The research results show that generation Z's variety seeking behavior has a positive effect on brand switching.
PENGARUH QUALITY DAN CREDIBILITY ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE Rena Feri Wijayanti; Lina Budiarti; Joni Dwi Pribadi; Sanita Dhakirah
J-MACC Vol 8 No 1 (2025): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v8i1.7726

Abstract

The purpose of this study is to analyze the quality of information on e-WOM and also the credibility of e-WOM on online purchasing decisions focused on the Shopee Marketplace. This study uses a quantitative approach with a sample size of 100 respondents and purposive sampling is used in this research. Data analysis was carried out starting from testing the validity and reliability of the questionnaire and continuing with the analysis of the classical assumption test, multiple regression analysis, t-test, and the F-test with SPSS for Windows tools. The results of the data test show that this research questionnaire is valid and reliable. Furthermore, it can be explained that the quality and credibility of e-WOM have a positive and significant influence on purchasing decisions.
BIMBINGAN PEMBUATAN INSTAGRAM SHOPPING DALAM MEMPERLUAS JANGKAUAN PEMASARAN PRODUK PADA UMKM DI MALANG Tri Yulistyawati Evelina; Ayu Sulasari; Lina Budiarti; Rena Feri Wijayanti; Kun Mustain
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5245

Abstract

Sosial media merupakan salah satu media penghubung informasi dan komunikasi dari produsen ke konsumen di manapun mereka berada dan berapapun jaraknya. Instagram merupakan media sosial yang tepat sebagai media pemasaran di era digital ini. Melihat jangkauan pengguna Instagram yang luas akan menjadi media potensial untuk mengembangkan jangkauan pemasaran, sehingga UKM dapat memanfaatkan lebih optimal. Instagram mempunyai banyak fitur yang dapat membantu UKM untuk mengembangkan pemasarannya. Salah satu fiturnya adalah Instagram Shopping yaitu serangkaian fitur yang memungkinkan orang untuk berbelanja dengan mudah lewat foto dan video merek Anda di seluruh Instagram.yang di dalamnya ada toko dan etalase dengan halaman detail produk. Tujuan dari pelatihan ini adalah agar pelaku UKM memiliki pengetahuan pengetahuan dan keterampilan dalam penggunaan dan pemanfaatan Instagram Shopping dalam memperluas jangkauan pemasaran produk. fitur-fitur pada Instagram Shooping juga memudahkan berbagai skala usaha untuk menampilkan usahanya yaitu fitur: Instagram Shopping Tag, Katalog Produk, Halaman Detail Produk, Instagram Shopping Ads, Shopping Tag di Akun tertentu dan Product Luanches. Luaran kegiatan pengabdian ini adalah publikasi jurnal Pengabdian ber-ISSN, publikasi media massa online, adanya penerapan pengetahuan dan ketrampilan mitra.
BIMBINGAN PENERAPAN PRODUCT VISUAL GUNA MENDUKUNG PEMASARAN ONLINE PADA USAHA BAWANG GORENG UMKM MAHASISWA MLG Rena Feri Wijayanti; Lina Budiarti; Tri Yulistyawati Evelina; Erlangga Andi Sukma; Sanita Dhakirah
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6046

Abstract

The various products offered by online-based businesses certainly bring challenges to catch consumers' attention. Understanding the importance of a product's appearance (product visual) in high competition opens the eyes of businessmen who want to get involved in online businesses that require thorough preparation, one of which is the aspect of the product's visual appearance displayed on the online platform used. One of the main focuses of this community service is aligned with the needs of partners is to develop the market by trying to expand through the marketplace, so the service team maximizes resources and efforts to be able to help maximize the application of product visuals to strengthen the products offered in the online platform so they can attract the attention of online shopping lovers to look for further product information from the existence of aesthetic product images. The method used in this community service activity is assistance starting from determining the appropriate concept, selecting product variants that are superior products, and consulting with photography experts to get product photos that contain photography/aesthetics aspects. The result of this community service is some photos of the product that are ready to be uploaded on a social media or marketplace platform.
PENYUSUNAN KLASIFIKASI ARSIP AUDIO PADA MUSEUM MUSIK INDONESIA Erlangga Andi Sukma; Rena Feri Wijayanti; Izzatul Ulya; Fatkhur Rochman; Zhulvardyan Armayrishtya; Muhammad Iqbal
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.8879

Abstract

The management of archives is gaining growing importance, particularly within museums. Well-structured and easily retrievable archives not only streamline day-to-day activities but also enhance overall efficiency and productivity. Nevertheless, many museums continue to struggle with effective archives management. Therefore, it becomes crucial for curators to adopt and implement proper archive classification systems to safeguard collections and ensure ease of retrieval. Specifically, the classification of audio archives requires the systematic and logical arrangement of archives to facilitate fast and straightforward access. This system proves especially valuable for accessing information related to the history of world music, including Indonesia. However, several museum curators have yet to apply proper classification methods. For instance, the Museum Musik Indonesia organizes its collections according to general practices but still encounters challenges in retrieval due to the lack of a structured classification framework. To address this issue, a community service program was carried out using a participatory approach that included four stages: counseling, discussion, mentoring, and evaluation. The establishment of an audio archive classification system will make it easier to locate and access archives whenever needed.
PENGARUH HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN Arif Alfaridzy Dasuqie; Rena Feri Wijayanti; Achmad Zaini
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 1 (2025): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i1.29981

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menggunakan analisis deskripif kuantitatif. Populasi dalam penelitian ini adalah konsumen produk makanan UMKM Pocong Pancong di Kota Malang. Batasan populasi pada penelitian ini adalah konsumen yang berpotensi membeli produk UMKM Pocong Pancong minimal 1 kali. Dan selama tahun 2023 jumlah konsumen yang berkunjung sebanyak 11.904 orang. Untuk menentukan sampel menggunakan metode non probability sampling dan berdasarkan rumus slovin didapatkan sampel sebanyak 100 orang. Metode analisis dalam penelitian ini menggunakan teknik analisis regresi berganda sedangkan untuk pengujian hipotesis, digunakan uji koefisien determinasi (R2), uji parsial (uji t) dan uji F yang digunakan untuk mengetahui apakah semua variabel independen yang dimasukkan dalam model mempunyai pengaruh secara keseluruhan terhadap variabel dependen yang digunakan untuk mengetahui pengaruh dari masing-masing variabel independen terhadap variabel dependen.  Hasil penelitian menunjukkan bahwa (1) Harga secara parsial berpengaruh terhadap keputusan pembelian (2) Electronic Word of Mouth secara parsial berpengaruh terhadap keputusan pembelian. (3) Harga dan electronic word of mouth secara simultan berpengaruh terhadap keputusan pembelian.
Pengaruh Celebrity Endorser dan Brand Trust Terhadap Minat Beli Produk Smartphone pada Mahasiswa Perguruan Tinggi Negeri di Kota Malang Fiorano Coren Qolbi Torana; Rena Feri Wijayanti; Yulis Nurul Aini
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pnkqhn16

Abstract

Rapid technological advancements have spurred the emergence of modern smartphones, including the Samsung brand, which is among the most popular in Indonesia. However, sales figures—particularly in Indonesia—have not shown significant growth. This study aims to analyze the influence of celebrity endorsers and brand trust on the purchase intention for Samsung smartphones among public university students in Malang City. A quantitative approach utilizing explanatory research was employed, involving 100 respondents selected through purposive sampling. Data analysis was conducted using multiple linear regression, incorporating both partial and simultaneous hypothesis testing. The results indicate that celebrity endorsers and brand trust have a significant influence on purchase intention. Therefore, prioritizing synergistic celebrity endorsements and strong brand trust is essential to boosting purchase intention.
Pengaruh Social Media Marketing dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Tiket Eco Active Park Batu (Studi Pada Followers Tiktok @Ecoactivepark) Ulfa Ayu Andira; Musthofa Hadi; Rena Feri Wijayanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ehgsb290

Abstract

The development of social media has transformed marketing strategies in the tourism sector through the use of TikTok as a promotional platform. In addition, Electronic Word of Mouth (e-WOM) plays an important role in influencing purchase decisions by spreading information and users' experiences on social media. This study aims to analyze the partial and simultaneous influence of Social Media Marketing and Electronic Word of Mouth (e-WOM) on the purchase decision of Eco Active Park Batu tickets among followers of the TikTok account @ecoactiveparkofc. This study employed a quantitative method with a descriptive approach. A purposive sampling technique was used to select 100 respondents. Data were collected through an online questionnaire and were analyzed using multiple linear regression analysis, the t-test, the F-test, and the coefficient of determination with the assistance of SPSS software. The results showed that Social Media Marketing had a positive and significant influence on the purchase decision of Eco Active Park Batu tickets. Electronic Word of Mouth (e-WOM) also had a positive and significant influence on Purchase Decision. Furthermore, Social Media Marketing and Electronic Word of Mouth (e-WOM) simultaneously had a positive and significant influence on the purchase decision of Eco Active Park Batu tickets. Both variables explained a substantial proportion of the variation in Purchase Decision, while the remaining variation was influenced by other factors beyond the scope of this study. Based on the findings, it can be concluded that Social Media Marketing and Electronic Word of Mouth (e-WOM) have a positive and significant influence on the purchase decision of Eco Active Park Batu tickets, both partially and simultaneously. Therefore, the management of Eco Active Park Batu is encouraged to optimize its Social Media Marketing strategy by creating creative, informative, and interactive TikTok content, while strengthening positive Electronic Word of Mouth (e-WOM) by encouraging visitors to share reviews and positive experiences to increase ticket purchase decisions.
Pengaruh Persepsi Kemudahan Penggunaan  dan Persepsi Keamanan Layanan Face Recognition  Terhadap Kepercayaan Penumpang Kereta Api Indonesia di Stasiun Malang Yesy Putri Winarni; Lina Budiarti; Rena Feri Wijayanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tp48px71

Abstract

PT Kereta Api Indonesia (Persero) is one of the modes of mass transportation that is in great demand by the Indonesian people. Along with the development of digital technology, PT Kereta Api Indonesia (Persero) implements face recognition boarding gate services at various major stations to efficiency and improve the safety of the passenger boarding process.  This study was a quantitative research with variables of ease of use perception, service safety perception, and passenger trust. The data collection technique in this study was carried out through the distribution of questionnaires directly to 100 respondents who were train passengers using the face recognition boarding gate service at Malang Station.  The results of the multiple linear regression analysis showed that Fcount > Ftable, which is 48,603> 3.09, with a significance value of 0.000 < 0.05.The coefficient of determination (R²) was 0.501 (50%). This indicating that the variables of perceived ease of use and service security simultaneously explained 50% of the variance in passenger trust, while the remaining 50% was influenced by other factors not examined in this study. Therefore, H₀ was rejected and H₃ was accepted, indicating that perceived ease of use (X₁) and perceived service security (X₂) simultaneously have a significant effect on passenger trust (Y). Based on the findings of this study, it can be concluded that PT Kereta Api Indonesia (Persero) can strengthen passengers trust in the face recognition boarding gate service by maintaining its ease of use while continuously improving service security. As a result, passengers are expected to have greater confidence in using the service at Malang Station. PT Kereta Api Indonesia (Persero) is recommended to maintain the ease of use of the face recognition service by providing clear instructions and assistance for first-time users, while ensuring consistent service procedures and reliable system performance to strengthen passengers' trust in the service..
Co-Authors Abdul Waris Achmad Zaini Afandi, Yosi Ahmad Fauzi Arif Alfaridzy Dasuqie Ayu Sulasari Berlian Putri Maghfiroh Dewi Jaiz Siangsari Drs. Joko Samboro DWI SURYANTO Erlangga Andi S Erlangga Andi Sukma Farida Akbarina Fatkhur Rochman Feliatra Fiorano Coren Qolbi Torana Ika Kusumasasti Izzatul Ulya Joni Dwi Pribadi Joni Dwi Pribadi Joni Dwi Pribadi Kartika Indah Permanasari Kun Mustain Lina Budiarti Lina Budiarti LINA BUDIARTI M. Safrial Adisastra RS Muhammad Iqbal Musthofa Hadi Nilawati Fiernaningsih Nurfauziah, Suci Rizky Kurniawan Murtiyanto Sanita Dhakirah Sanita Dhakirah Shinta M Trivena Shinta Maharani Trivena Sinta Ardelia Siti Rohani Tri Yulistyawati Evelina Tri Yulistyawati Evelina Ulfa Ayu Andira Yesy Putri Winarni Yoga Dwi Feriyanto Yulis Nurul Aini Zhulvardyan Armayrishtya ZK Abdurahman Baizal