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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding JABE (Journal of Applied Business and Economic) MABIS: Manajemen dan Bisnis MBA: Journal of Management and Business Aplication Nusantara Science and Technology Proceedings JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat (JPM) Wiga : Jurnal Penelitian Ilmu Ekonomi JAKBS Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management International Journal of Economics, Commerce, and Management Journal of Management
Yuniorita Indah Handayani
Sekolah Tinggi Ilmu Ekonomi Mandala
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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The Influence Of Perceived Ease Of Use And Perceived Usefulness Through Satisfaction On User Loyalty To The Sipp Online Application Of Bpjs Employment Banyuwangi Branch Office: English Hanif Bagus Azhar; Yuniorita Indah Handayani; Lia Rachmawati
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Abstract This study aims to analyze the influence of Perceived Ease of Use and Perceived Usefulness on User Satisfaction and User Loyalty of the SIPP Online Application at BPJS Ketenagakerjaan Banyuwangi Branch, as well as the mediating role of User Satisfaction. This research employs a quantitative approach using survey methods conducted on users of the application. Data analysis was carried out through regression testing and mediation analysis. The results show that Perceived Ease of Use has a positive and significant effect on User Satisfaction and User Loyalty. Similarly, Perceived Usefulness positively influences Satisfaction and Loyalty. Furthermore, User Satisfaction has a direct and significant impact on User Loyalty. The mediation test reveals that User Satisfaction mediates the effect of Perceived Ease of Use and Perceived Usefulness on Loyalty, indicating that the ease of use and perceived benefits of the application indirectly enhance loyalty through increased satisfaction.These findings strengthen the Technology Acceptance Model (TAM) theory and highlight the importance of satisfaction as a mediating variable between user perceptions and long-term loyalty. The practical implication of this research is the need for continuous development of user-friendly interfaces and functional features to foster user loyalty. This study also contributes theoretically to the understanding of user behavior in public service digital applications in Indonesia
The Influence Brand Equity And Store Atmosphere In Consumer Loyalty Through Consumer Satisfaction At Jember Urban Store: English R. Hedy Ubaidillah; Yuniorita Indah Handayani; Muhaimin Dimyati
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This Study aims to test the effect of brand equity, store atmosphere on consumer loyalty through consumer satisfaction at the urban store Jember. The data for this study were obtained from distributing questionnaires to the research object with a sampling technique using purposive sampling. This type of research is quantitative. The sample used in this study was consumers of the urban store Jember with a total of 50 respondents. Data analysis used validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, path analysis, determination coefficient test using the SPSS 25 program. The results of this study indicate that brand equity, store atmosphere directly significant to consumer loyalty at the urban store Jember.
Co-Authors Alfiatin Alfiatin Aneka Sulastri Ariefa Quinta Hanum Dedy Wijaya Kusuma Della Nuril M Diana Dwi Astuti Emy Kholifah Fathorrasi Fathorrasi Hanif Bagus Azhar Hari Sukarno Hindun Diah Safitri Holifah Holifah Ihrom Caesar Ananta Putra Ikhwanul Hakim Indah Susanti Lia Rachmawati Loren Dina Dasilfa M. Hasyim Maulina Agustin Muhaimin Dimyati Muhammad Angga Yusuf Muhammad Firdaus Muhammad Firdaus Nurshadrina Kartika Nurshadrina Kartika Sari R. Hedy Ubaidillah Retno Widiyastiwi Santika Permana Suharto Suharto Supardi Supardi Suwignnyo Widagdo Suwignyo Widagdo Theresia Ella Sari Tomy Ernawati Wiwik Fitria Ningsih Wiwin Kusbiyantari Yessy Anggraeni Yunita Ikasari Ratna Putri Z Arif Armawan