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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Engineering, Science and Information Technology Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Hamdiah Hamdiah
Dosen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH) Manhasa Hira Nur'Asyi AL Utary; Hamdiah; Ikramuddin; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the effects of influencers, discounts, and live shopping on purchasing decisions for the Originate brand on TikTok, focusing on female students of the Faculty of Economics and Business at Malikussaleh University. The background of this research is based on the rapid development of digital marketing through social media, particularly TikTok, which has evolved not only as an entertainment platform but also as an effective marketing medium influencing consumer behavior. This study employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to respondents who met the research criteria. The independent variables in this study are influencers, discounts, and live shopping, while the dependent variable is purchasing decisions. The results indicate that, partially, influencers, discounts, and live shopping do not have a significant effect on purchasing decisions. Furthermore, simultaneously, these three variables also do not significantly influence purchasing decisions for the Originate brand on TikTok. These findings suggest that purchasing decisions among female students are not solely influenced by these digital marketing strategies, but may also be influenced by other factors outside the research model. This study is expected to contribute to the development of digital marketing knowledge and serve as a reference for businesses in formulating more effective and targeted marketing strategies, especially in using social media as a promotional tool.
Pengaruh Rating Toko, Review Konsumen, Diskon Produk Dan Tren Belanja Online Terhadap Minat Beli di Shopee Pada Mahasiswa Prodi Manajemen di Universitas Malikussaleh Annisa Ramazana; Rusydi Rusydi; Ikramuddin Ikramuddin; Hamdiah Hamdiah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 01 (2026): Februari - Maret 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui rating toko, review konsumen, diskon produk dan tren belanja online Terhadap minat beli di shopee. Penelitian ini dilaksanakan di Kampus Universitas Malikussaleh jurusan manajemen fakultas Ekonomi dan Bisnis. Mahasiswa. Objek yang akan digunakan dalam penelitian ini adalah 145 orang mahasiswa. Lokasi dalam penelitian ini di lakukan pada prodi manajemen di universitas malikussaleh. Teknik pengumpulan data yang digunakan adalah angket kuesioner melalui google prom. Adapun metode analisis data yang digunakan adalah metode kuantitatif. Hasil penelitian yang diperoleh yaitu Rating Toko memiliki pengaruh positif dan signifikan terhadap Minat Beli mahasiswa Prodi Manajemen di Universitas Malikussaleh pada platform Shopee, dengan nilai signifikansi sebesar 0,004 < 0,05, sehingga H1 diterima. Review Konsumen tidak berpengaruh signifikan terhadap Minat Beli, dengan nilai signifikansi sebesar 0,077 > 0,05. Diskon Produk memiliki pengaruh positif dan signifikan terhadap Minat Beli, dengan nilai signifikansi sebesar 0,000 < 0,05. Tren Belanja Online juga berpengaruh positif dan signifikan terhadap Minat Beli, dengan nilai signifikansi sebesar 0,000 < 0,05.
THE EFFECT OF WORK LIFE BALANCE AND HYBRID WORKING SYSTEM ON THE PRODUCTIVITY OF THE MARKETING DIVISION AT PT. PIM Likdanawati; Hamdiah; Muttaqien
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3575

Abstract

This study aims to evaluate the influence of Work Life Balance and Hybrid Working System on the productivity of employees in the Marketing Division at PT. PIM. The research adopts a quantitative approach with a causal-comparative method. The entire population consists of employees in the Marketing Division, with samples selected using purposive sampling based on at least one year of work experience and prior participation in a hybrid working system. Data analysis employs the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, considered suitable for assessing relationships among latent variables and indicators in cases of non-normal data and relatively small sample sizes. The results indicate that Work Life Balance has a positive and significant effect on employee productivity; in other words, the better the work life balance experienced by employees, the higher their productivity. In addition, the Hybrid Working System also shows a positive and significant effect on productivity. An optimally implemented hybrid system provides flexibility in managing work time and location, thereby increasing motivation, reducing fatigue, and driving employee productivity.
DISTRIBUTION OF HUMANITARIAN AID TO THE MIFTAHUL JANNAH ORPHANAGE AFFECTED BY FLOODS Rico Nur Ilham; Irada Sinta; Likdanawati; Hamdiah; Muttaqien; Reza Juanda
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19447405

Abstract

Floods are one of the most frequent natural disasters in Indonesia and have a significant impact on vulnerable groups, including children living in orphanages. Miftahul Jannah Orphanage is one of the social institutions affected by the floods, disrupting their caregiving activities, health, and the psychosocial well-being of the children. This study aims to analyze the process and impact of the distribution of humanitarian aid to Miftahul Jannah Orphanage after the floods. The method used is a descriptive qualitative approach with a case study design. Data collection was conducted through field observations, semi-structured interviews with orphanage administrators, orphanage children, and volunteers, and documentation of aid distribution activities. Data were analyzed using thematic analysis to identify patterns of needs, benefits of aid, and implementation challenges. The results show that the distribution of humanitarian aid has a positive impact on meeting basic needs, improving environmental hygiene and health, and restoring the psychosocial conditions of orphanage children. However, challenges remain in the logistical aspects and sustainability of aid. This study concludes that needs-based humanitarian assistance, targeted at vulnerable groups, and integrating material assistance and psychosocial support, is crucial for supporting sustainable post-disaster recovery. These findings are expected to serve as a reference for the development of future humanitarian assistance and community service programs.
MIFTAHUL JANNAH ORPHANAGE HAS A HAPPY RAMADAN WITH GREAT CHILDREN Likdanawati; Hamdiah; Sutriani; Jumadiah; Risna Dewi; M. Subhan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21815537

Abstract

This article discusses a Ramadan community-service program conducted at Miftahul Jannah Orphanage as a child-centered initiative that integrates Islamic philanthropy, psychosocial support, educational engagement, and joyful worship experiences. The program was developed to respond to the need for meaningful social support among children in alternative care, where material assistance alone is insufficient to strengthen emotional security, dignity, and social connectedness. Using a descriptive qualitative community-service approach, the activity was organized through preliminary coordination, needs identification, participatory preparation, Ramadan sharing, educational games, reflective dialogue, iftar gathering, and post-activity evaluation. Data were interpreted from field observation, documentation, volunteer reflection, and informal feedback from caregivers and children. The results show that a well-structured Ramadan activity can create a warm social atmosphere, support children’s confidence, encourage positive peer interaction, and improve volunteer awareness of ethical service. The study contributes a practical model for faith-based community engagement that emphasizes accountability, child protection, educational value, and sustainable relationships. The program demonstrates that Ramadan social service should not be limited to charity distribution, but should also build inclusive spaces where children are recognized as capable, valued, and great individuals.
THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON Rizkan; Heriyana; T.Edyansyah; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1327

Abstract

This study examines the influence of Electronic Word of Mouth (e-WOM) on hotel room purchase decisions on Traveloka, especially at the Parkside Petro Gayo Takengon Hotel. The phenomenon of increasing internet and e-commerce users has changed consumer behavior, making online reviews and recommendations a crucial factor in hotel purchase decisions. The purpose of this study is to identify and analyze the positive and significant influence of e-WOM on hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. Identifying e-WOM factors that influence purchase decisions, namely Intensity, Valence of Opinion, and Content. This study uses a quantitative approach by distributing questionnaires to 100 respondents, namely tourists who booked hotel rooms at Parkside Petro Gayo Takengon through Traveloka. Data were analyzed using validity tests, reliability tests, classical assumptions (normality, multicollinearity, heteroscedasticity), and multiple linear regression analysis. The results of the hypothesis test show that Intensity, Valence of Opinion, and Content positively and significantly influence hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. The higher the intensity of information, the more positive the valence of opinion, and the better the information content, the more it increases consumer purchasing decisions.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe Dara Shifa; T. Edyansyah; Heriyana Heriyana; Hamdiah Hamdiah; Muhammad Roni
Jurnal Intelek Insan Cendikia Vol. 3 No. 08 (2026): AGUSTUS 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Persaingan bisnis kuliner yang semakin ketat menuntut pelaku usaha untuk mampu menerapkan strategi pemasaran yang tepat dalam menarik dan mempertahankan konsumen. Harga, kualitas produk, dan kualitas pelayanan merupakan beberapa faktor yang diduga memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 105 responden yang pernah melakukan pembelian pada Mie Arang Syammah. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa secara parsial harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kualitas pelayanan berpengaruh positif namun tidak signifikan. Secara simultan harga, kualitas produk, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai Adjusted R Square sebesar 0,893 menunjukkan bahwa 89,3% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel independen, sedangkan sisanya dipengaruhi oleh variabel lain di luar model penelitian.
Cognitive Analysis of Village Potential Basic Integration in BUMDEs Managers in North Aceh District, Lhokseumawe City and Bireun District Likdanawati Likdanawati; Hamdiah Hamdiah; Sutriani Sutriani; Rico Nur Ilham; Muhammad Multazam
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.1114

Abstract

Currently, the government continues to strive to build and develop the rural economy through community empowerment programs to increase productivity, business diversity, and regional potential, as well as improve the economy and welfare of rural communities. One of the government's programs is to provide a budget for funds in the field of community empowerment, which will be used to support the capital for establishing Village-Owned Enterprises (BUMDEs). This follows the objectives of BUMDEs, namely optimising the management of village assets and existing village potentials to support the village economy and improve the welfare of rural communities. But unfortunately, until now, the role and function of BUMDEs have not been effective or felt by the community. This is due to the inability and lack of professionalism of BUMDEs' management human resources, and the lack of integration of businesses managed by BUMDEs with existing village potentials, so that it seems as if BUMDEs stands only as a formality without supporting the economic potential of the village community. This study aims to create a strategic concept in BUMDEs management so that it runs more effectively and on target to support the village economy through the development of human resource knowledge in BUMDEs management, integrated with the economic potential of the village community. So, BUMDEs and Basic Pontesial village are integrated into a business institution that supports the village economy for the welfare of the village community. This solution can help village communities strengthen their economy and provide a view of knowledge and open insights to BUMDEs managers so that they can develop BUMDEs into a business that synergises with the community. This study uses primary data from questionnaires and interviews aimed at BUMDEs management employees to see the extent of their abilities, expertise, and knowledge to evaluate and innovate in the business. In analysing the data, this study uses the Maslahah Scorecard measurement method, which refers explicitly to performance measurements oriented towards the welfare of the people (society). The output of this study is the publication of a reputable national journal and a reference book of research results certified by an ISBN with an initial TKT level of TKT 1. A Final TKT Target of TKT 3, namely this study, will focus on the Integration of Basic Village Potential in BUMDEs Managers in North Aceh Regency, Lhokseumawe City and Bireun Regency.
INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER ENGAGEMENT, AND CUSTOMER SATISFACTION TOWARDS CONSUMER LOYALTY OF COSMETIC PRODUCTS GLAD2GLOW AMONG STUDENTS FACULTY ECONOMICS AND BUSINESS UNIVERSITAS OF MALIKUSSALEH Ainna Mahrum Nasution; Jullimursyida; Mohd. Heikal; Hamdiah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

Consumer loyalty is one of the important factors that determines a company's success in retaining customers amidst increasingly competitive cosmetics industry competition. This study aims to analyze the influence of Customer Experience, Customer Engagement, and Customer Satisfaction on Customer Loyalty toward Glad2Glow cosmetic products among students of the Faculty of Economics and Business, Malikussaleh University. This research was motivated by the increasingly intense competition in the cosmetic industry, requiring companies to create positive customer experiences, strengthen customer engagement, and improve customer satisfaction in order to enhance customer loyalty. This study employed a quantitative approach using a survey method. The population consisted of 3,173 students of the Faculty of Economics and Business, Malikussaleh University who use Glad2Glow cosmetic products. The sampling technique used was purposive sampling, resulting in 112 respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the Statistical Product and Service Solutions (SPSS) program. The findings reveal that Customer Experience has a positive and significant effect on Customer Loyalty, Customer Engagement has no significant effect on Customer Loyalty, while Customer Satisfaction has a positive and significant effect on Customer Loyalty. The coefficient of determination (Adjusted R Square) of 55.9% indicates that Customer Experience, Customer Engagement, and Customer Satisfaction explain 55.9% of the variation in Customer Loyalty, while the remaining 44.1% is explained by other variables outside the scope of this study. Therefore, improving customer experience and customer satisfaction is essential to strengthening customer loyalty toward Glad2Glow cosmetic products.
THE EFFECT OF FLASH SALES, FREE SHIPPING, AND SHOPEE LIVE ON PURCHASE DECISIONS FOR FASHION BRAND PRODUCTS JINISO ON THE SHOPEE PLATFORM (Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh) Khalida Zia Siallagan; Adnan; Rusydi Abubakar; Hamdiah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to examine the influence of Flash Sale, Free Shipping, and Shopee Live on purchasing decisions for Jiniso fashion products on the Shopee platform among students of the Faculty of Economics and Business, Malikussaleh University. This research employed a quantitative approach, with data collected through questionnaires distributed to 114 respondents. The sampling technique used was the Hair formula, while the data were analyzed using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS) version 27. The results of the study indicate that, partially, the Flash Sale variable has a positive and significant effect on purchasing decisions, with a significant value of 0.001 < 0.05 and a t-value of 7.797 > t-table of 1.658. The Free Shipping variable also has a positive and significant effect on purchasing decisions, with a significance value of 0.001 < 0.05 and a t-value of 24.339 > t-table of 1.658. Furthermore, the Shopee Live variable has a positive and significant effect on purchasing decisions, with a significance value of 0.001 < 0.05 and a t-value of 18.375 > t-table of 1.658. The R Square value of 0.971 indicates that the Flash Sale, Free Shipping, and Shopee Live variables are able to explain 97.1% of the variation in purchasing decisions, while the remaining 2.9% is explained by other variables not examined in this study.
Co-Authors Adnan Adnan Adnan Adnan Ainna Mahrum Nasution Aiyub Aiyub Annisa Ramazana Dara Shifa Desi Eka Pratiwi Fikri Gazali Lubis Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Jullimursyida Jumadiah Keysha Alia Salsabila Pasaribu Khairina AR Khairina AR Khalida Zia Siallagan Likdanawati M Subhan Manhasa Hira Nur'Asyi AL Utary Mohd. Heikal Muhammad Multazam Muhammad Roni Muhammad Roni Muttaqien Nadia Nandayani Nisa Humaira Reza Juanda Rico Nur Ilham Risna Dewi Rizkan Rusydi Rusydi Abubakar Rusydi Rusydi Saiful Harif Sofatun Nisa Sutriani Syamsul Bahri T. Edyansyah, T. Edyansyah Wahyu Syahputra