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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Visioner & Strategis Jurnal Intelek Insan Cendikia
Hamdiah Hamdiah
Dosen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Strategi Peningkatan Minat Nasabah Dalam Penggunaan Internet Mobile Banking (Studi Kasus pada Bank Syariah Mandiri di Lhokseumawe) Hamdiah Hamdiah; Likdanawati Likdanawati
Jurnal Visioner & Strategis Vol 10, No 1 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study is to describe the strategies that increase customer interest in using internet mobile banking at Bank Syariah Mandiri Lhokseumawe branch offices. The strategies carried out by Bank Syariah Mandiri to increase customer interest in using internet mobile banking is by carrying out promotional activities to introduce services and also retaining customers. Promotion can be conducted by creating advertisements and personal sales. Front liner employees, especially customer service, offer mobile banking services when a customer opens a new account. The obstacles faced in increasing customer interest in using internet mobile banking consist of the ability of customers to use technology and Lack of public knowledge about internet mobile banking facilities so that many customers still do not understand the use of technology.
Pengaruh Pengembangan Karyawan. Lingkungan Kerja dan Komunikasi terhadap Semangat Kerja Karyawan pada Kantor Pos Lhokseumawe Likdanawati Likdanawati; Hamdiah Hamdiah
Jurnal Visioner & Strategis Vol 10, No 1 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aims to examine the Effect of Employee Development, Work Environment, and Communication on the spirit at work of employees at the Postal Office of Lhokseumawe. This study uses  primary  data  obtained  by  distributing questionnaires  to  all  respondents.  The research samples are 55 respondents selected using the Probability sampling technique. The data analysis method used is multiple linear regression analysis with the help of SPSS. The results show that Employee Development has a significant effect on the spirit at work of employees at the Postal Office of Lhokseumawe, the Work Environment has a significant effect on the spirit at work of employees at the Postal Office of Lhokseumawe, and Communication has a significant effect on the spirit at work of employees at the Postal Office of Lhokseumawe. Employee Development, Work Environment, and Communication affect the spirit at work of employees at the Postal Office of Lhokseumawe.Keywords: Employee Development, Work Environment,Communication, Moral Spirit.
Analisis Efektivitas Kerja dan Tata Ruang Kantor Karyawan PT. Pupuk Iskandar Muda S Sutriani; H Hamdiah
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aims to analyzed the effectiveness of employee performance and lay out office at PT Pupuk Iskandar Muda. Sample obtained 15 respondents and conducted Deep Interview to the employee and staff in Human Resources Department. The results of data analysis show that if good lay out in the room of office it would be impact toincrease the effectivity of perpermonce of employee at PT. PUpuk ISkandar Muda. By considering the elements in the arrangement of office space, organizational goals can be achieved as expected.
THE EFFECT OF LEADERSHIP STYLE, INCENTIVES AND MOTIVATION ON EMPLOYEE WORK ACHIEVEMENT AT THE OFFICE OF THE CLEANLINESS ENVIRONMENTALAGENCY (BLHK) KOTA LANGSA Likdanawati Likdanawati; Hamdiah Hamdiah; Saiful Harif
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 1 No. 1 (2021): October (October-December)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.861 KB) | DOI: 10.54443/morfai.v1i1.49

Abstract

This study aims to determine and analyze the Effect of Leadership Style, Incentives and Motivation on Employee Work Achievement at the Langsa City Office of Environmental Sanitation (BLHK). The research sample of 45 respondents Officer at the Office (BLHK). The variable used is the dependent variable is Employee Job Performance. while the independent variables are Leadership Style, Incentives and Motivation. This study uses multiple linear regression analysis tools. Hypothesis testing using the F test found that the variables of Leadership Style, Incentives and Motivation have a significant effect together on Employee Job Performance. While the t test or partially states that the variables of Leadership Style, Incentives and Motivation have a positive and significant effect on Employee Job Performance.
STRATEGY TO INCREASE CUSTOMER INTEREST IN GOLD PAWN PRODUCTS AT PT. BANK ACEH SYARIAH LHOKSEUMAWE BRANCH Hamdiah; Likdanawati; Khairina AR; Sutriani; Sofatun Nisa
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1390

Abstract

This report presents the Strategy for Increasing Customer Interest in Gold Pawn Products at PT. Bank Aceh Syariah Lhokseumawe Branch. Gold pawning is a form of loan where customers provide gold jewelry as collateral in exchange for cash. One of the products that many customers are interested in is gold pawning financing where gold pawning products have a high estimated value and low deposit fees with a fast, safe and secure process. The purpose of this report is to find out the strategy to increase interest, obstacles and solutions to gold pawning. The strategy carried out is to carry out an effective marketing campaign, provide clear information, and increase trust and transparency, education and financial literacy regarding obstacles in the strategy of customer interest in pawn gold. It is important to align the strategy with the target market and needs of potential customers in Lhokseumawe. By implementing this strategy, PT Bank Aceh Syariah Lhokseumawe Branch can overcome obstacles and increase customer interest in community gold pawn services.
INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND PRICE COMPATIBILITY TOWARDS CUSTOMER SATISFACTION AT WH CAFÉ, KISARAN TIMUR DISTRICT ASAHAN REGENCY, NORTH SUMATRA Adnan; Keysha Alia Salsabila Pasaribu; Hamdiah; Rusydi Abubakar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2011

Abstract

This study analyzes the influence of service quality, product quality and price compatibility on customer satisfaction at Café WH, Kisaran City, Asahan Regency, North Sumatra. This quantitative study uses a purposive sampling technique to collect the data from 100 respondents through questionnaires, while secondary data are from journals and internet media. The analysis techniques used are descriptive analysis, multiple linear regression, classical assumption test, validity and reliability test. Hypothesis testing and determination coefficient were conducted using the SPSS version 26.0 program. The results of the study indicate that partially, service quality does not have a significant effect on customer satisfaction at Café WH in Kisaran City, product quality significantly affected customer satisfaction at Café WH, Kisaran City, price compatibility does not significantly influence customer satisfaction at Café WH, Kisaran City. Simultaneously, service quality, product quality, and price compatibility significantly affected customer satisfaction at Café WH, Kisaran City. The Adjusted R Square value of 0.544 shows that 54.4% of the variation in usage interest can be explained by the independent variables studied, while the remaining 45.6% is explained by other variables not included in this study.
THE INFLUENCE OF EVENT SPONSORSHIP, BRAND AMBASSADOR AND BRAND EXPOSURE IN MAINTAINING BRAND IMAGE (Case Study of Wardah Cosmetic Products Among Female Students of Universitas Malikussaleh) Nisa Humaira; Hamdiah; Jullimursyida; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2110

Abstract

This study aims to assess the influence of event sponsorship (X1), brand ambassadors (X2), and brand exposure (X3) on the brand image (Y) of Wardah cosmetic products among female students at Malikussaleh University. The sampling method used was purposive sampling, with a total of 104 respondents. Primary data was collected through questionnaires. The data analysis techniques employed include multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), determination tests (R2), and hypothesis testing (T) using SPSS 25 software. The results indicate that, partially, event sponsorship has a positive and significant effect on brand image, brand ambassador does not have a significant effect on brand image, and brand exposure has a positive and significant effect on brand image.
Pengaruh Merchandise, Social Media, Dan Brand Ambassador Terhadap Keputusan Pembelian Jarsey FC Barcelona (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh) Fikri Gazali Lubis; Adnan Adnan; Heriyana Heriyana; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini menganalisis pengaruh Merchandise, social media, dan brand ambassador terhadap keputusan pembelian jersey FC Barcelona pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Latar belakang masalah berawal dari pesatnya pertumbuhan industri Merchandise sepak bola global, di mana jersey klub besar seperti FC Barcelona tidak hanya berfungsi sebagai simbol dukungan penggemar, tetapi juga menjadi bagian dari gaya hidup dan identitas, terutama di kalangan generasi muda Indonesia. Tingginya popularitas klub ini di Indonesia, didukung data bahwa negara kita termasuk lima besar basis penggemar sepak bola Eropa, memicu minat mahasiswa lokal terhadap jersey resmi. Fenomena ini terlihat dari banyaknya mahasiswa yang mengenakan jersey saat kegiatan kampus atau menonton pertandingan, dipengaruhi promosi kreatif di platform digital seperti Instagram dan TikTok, serta figur pemain bintang sebagai brand ambassador yang membangun keterikatan emosional. Namun, sejauh mana ketiga faktor tersebut secara spesifik memengaruhi perilaku pembelian masih menjadi celah penelitian yang perlu diuji untuk memberikan wawasan bagi strategi pemasaran. Penelitian bertujuan mengkaji hubungan kausal antara variabel independen tersebut dengan keputusan pembelian, sekaligus mengidentifikasi faktor dominan di kalangan mahasiswa sebagai target pasar potensial. Pendekatan kuantitatif digunakan dengan desain explanatory research, melibatkan sampel mahasiswa yang dipilih melalui purposive sampling dan data primer dari kuesioner berbasis skala Likert. Analisis dilakukan melalui regresi linier berganda dengan perangkat lunak SPSS, mencakup uji validitas, reliabilitas, asumsi klasik, serta pengujian pengaruh simultan dan parsial antarvariabel. Hasil penelitian mengonfirmasi adanya pengaruh signifikan secara keseluruhan dari ketiga variabel terhadap keputusan pembelian, dengan social media menonjol sebagai pendorong utama, sementara pengaruh parsial Merchandise dan brand ambassador kurang menonjol. Temuan ini menjelaskan sebagian besar variasi perilaku pembelian mahasiswa.
Do E-Satisfaction and E-Trust Really Mediate Effect E-Service Quality on Repurchase Intention of Online Fashion? Adnan Adnan; Syamsul Bahri; Hamdiah Hamdiah; Aiyub Aiyub; Muhammad Roni
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6327

Abstract

Purpose: This study investigates the influence of e-service quality on repurchase intention, considering the mediating roles of e-satisfaction and e-trust among consumers of Zalora.co.id in Banda Aceh. Research Methodology: A quantitative survey approach was applied, with data collected through questionnaires using purposive sampling and measured on a Likert scale. The relationships among variables were analyzed using path analysis to capture both direct and indirect effects Results: The results revealed that e-service quality does not directly affect repurchase intention. However, it significantly enhances e-satisfaction and e-trust, which, in turn, have a direct and significant impact on repurchase intention. These findings confirm that e-satisfaction and e-trust are key mediators linking e-service quality to repurchase intention. Conclusions: This study emphasizes that improving customer satisfaction and trust is essential for strengthening repurchase intentions, rather than relying solely on service quality. Limitations: This study is limited to Zalora.co.id consumers in Banda Aceh, which may constrain the broader applicability of the findings. Contributions: Theoretically, this study enriches the e-commerce consumer behavior literature by demonstrating the mediating mechanisms through which service quality influences behavioral intention. Practically, this study offers guidance for e-commerce platforms to focus on strategies that build trust and enhance customer satisfaction.
THE INFLUENCE OF PROMOTION STRATEGIES THROUGH SOCIAL MEDIA, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADOR ON THE DECISION TO PURCHASE GLAD2GLOW PRODUCTS IN LHOKSEUMAWE CITY Nadia Nandayani; Hamdiah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June (ON PROGRESS)
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the influence of social media promotion strategies, electronic word of mouth (e-WOM), and brand ambassadors on purchasing decisions of Glad2Glow products in Lhokseumawe City. This research is motivated by the rapid development of social media, which influences consumer behavior in making purchasing decisions, particularly in the increasingly competitive skincare industry. The research method used is a quantitative method with an associative approach. The population in this study consists of consumers of Glad2Glow products in Lhokseumawe City, with the sampling technique using purposive sampling. Data were collected through the distribution of questionnaires to respondents who met the criteria. The data analysis technique used is multiple linear regression analysis. The results of the study indicate that social media promotion strategies have a positive and significant effect on purchasing decisions. Electronic word of mouth also has a positive and significant effect on purchasing decisions. In addition, brand ambassadors have a positive and significant influence on purchasing decisions of Glad2Glow products in Lhokseumawe City. Simultaneously, these three variables are able to explain the variation in consumer purchasing decisions. The implications of this study indicate that companies need to optimize digital promotion strategies, improve the quality of consumer reviews on social media, and select appropriate brand ambassadors to enhance purchasing decisions.
Co-Authors Adnan Adnan Aiyub Aiyub Fikri Gazali Lubis Heriyana Heriyana Ikramuddin, Ikramuddin Jullimursyida Keysha Alia Salsabila Pasaribu Khairina AR Khairina AR Likdanawati Manhasa Hira Nur'Asyi AL Utary Muhammad Roni Nadia Nandayani Nisa Humaira Rusydi Rusydi Abubakar Saiful Harif Sofatun Nisa Sutriani Syamsul Bahri Wahyu Syahputra