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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Visioner & Strategis Jurnal Intelek Insan Cendikia
Hamdiah Hamdiah
Dosen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Strategi Peningkatan Minat Nasabah Dalam Penggunaan Internet Mobile Banking (Studi Kasus pada Bank Syariah Mandiri di Lhokseumawe) Hamdiah Hamdiah; Likdanawati Likdanawati
Jurnal Visioner & Strategis Vol 10, No 1 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study is to describe the strategies that increase customer interest in using internet mobile banking at Bank Syariah Mandiri Lhokseumawe branch offices. The strategies carried out by Bank Syariah Mandiri to increase customer interest in using internet mobile banking is by carrying out promotional activities to introduce services and also retaining customers. Promotion can be conducted by creating advertisements and personal sales. Front liner employees, especially customer service, offer mobile banking services when a customer opens a new account. The obstacles faced in increasing customer interest in using internet mobile banking consist of the ability of customers to use technology and Lack of public knowledge about internet mobile banking facilities so that many customers still do not understand the use of technology.
Pengaruh Pengembangan Karyawan. Lingkungan Kerja dan Komunikasi terhadap Semangat Kerja Karyawan pada Kantor Pos Lhokseumawe Likdanawati Likdanawati; Hamdiah Hamdiah
Jurnal Visioner & Strategis Vol 10, No 1 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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This study aims to examine the Effect of Employee Development, Work Environment, and Communication on the spirit at work of employees at the Postal Office of Lhokseumawe. This study uses  primary  data  obtained  by  distributing questionnaires  to  all  respondents.  The research samples are 55 respondents selected using the Probability sampling technique. The data analysis method used is multiple linear regression analysis with the help of SPSS. The results show that Employee Development has a significant effect on the spirit at work of employees at the Postal Office of Lhokseumawe, the Work Environment has a significant effect on the spirit at work of employees at the Postal Office of Lhokseumawe, and Communication has a significant effect on the spirit at work of employees at the Postal Office of Lhokseumawe. Employee Development, Work Environment, and Communication affect the spirit at work of employees at the Postal Office of Lhokseumawe.Keywords: Employee Development, Work Environment,Communication, Moral Spirit.
Analisis Efektivitas Kerja dan Tata Ruang Kantor Karyawan PT. Pupuk Iskandar Muda S Sutriani; H Hamdiah
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aims to analyzed the effectiveness of employee performance and lay out office at PT Pupuk Iskandar Muda. Sample obtained 15 respondents and conducted Deep Interview to the employee and staff in Human Resources Department. The results of data analysis show that if good lay out in the room of office it would be impact toincrease the effectivity of perpermonce of employee at PT. PUpuk ISkandar Muda. By considering the elements in the arrangement of office space, organizational goals can be achieved as expected.
THE EFFECT OF LEADERSHIP STYLE, INCENTIVES AND MOTIVATION ON EMPLOYEE WORK ACHIEVEMENT AT THE OFFICE OF THE CLEANLINESS ENVIRONMENTALAGENCY (BLHK) KOTA LANGSA Likdanawati Likdanawati; Hamdiah Hamdiah; Saiful Harif
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 1 No. 1 (2021): October (October-December)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.861 KB) | DOI: 10.54443/morfai.v1i1.49

Abstract

This study aims to determine and analyze the Effect of Leadership Style, Incentives and Motivation on Employee Work Achievement at the Langsa City Office of Environmental Sanitation (BLHK). The research sample of 45 respondents Officer at the Office (BLHK). The variable used is the dependent variable is Employee Job Performance. while the independent variables are Leadership Style, Incentives and Motivation. This study uses multiple linear regression analysis tools. Hypothesis testing using the F test found that the variables of Leadership Style, Incentives and Motivation have a significant effect together on Employee Job Performance. While the t test or partially states that the variables of Leadership Style, Incentives and Motivation have a positive and significant effect on Employee Job Performance.
Pengaruh Merchandise, Social Media, Dan Brand Ambassador Terhadap Keputusan Pembelian Jarsey FC Barcelona (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh) Fikri Gazali Lubis; Adnan Adnan; Heriyana Heriyana; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini menganalisis pengaruh Merchandise, social media, dan brand ambassador terhadap keputusan pembelian jersey FC Barcelona pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Latar belakang masalah berawal dari pesatnya pertumbuhan industri Merchandise sepak bola global, di mana jersey klub besar seperti FC Barcelona tidak hanya berfungsi sebagai simbol dukungan penggemar, tetapi juga menjadi bagian dari gaya hidup dan identitas, terutama di kalangan generasi muda Indonesia. Tingginya popularitas klub ini di Indonesia, didukung data bahwa negara kita termasuk lima besar basis penggemar sepak bola Eropa, memicu minat mahasiswa lokal terhadap jersey resmi. Fenomena ini terlihat dari banyaknya mahasiswa yang mengenakan jersey saat kegiatan kampus atau menonton pertandingan, dipengaruhi promosi kreatif di platform digital seperti Instagram dan TikTok, serta figur pemain bintang sebagai brand ambassador yang membangun keterikatan emosional. Namun, sejauh mana ketiga faktor tersebut secara spesifik memengaruhi perilaku pembelian masih menjadi celah penelitian yang perlu diuji untuk memberikan wawasan bagi strategi pemasaran. Penelitian bertujuan mengkaji hubungan kausal antara variabel independen tersebut dengan keputusan pembelian, sekaligus mengidentifikasi faktor dominan di kalangan mahasiswa sebagai target pasar potensial. Pendekatan kuantitatif digunakan dengan desain explanatory research, melibatkan sampel mahasiswa yang dipilih melalui purposive sampling dan data primer dari kuesioner berbasis skala Likert. Analisis dilakukan melalui regresi linier berganda dengan perangkat lunak SPSS, mencakup uji validitas, reliabilitas, asumsi klasik, serta pengujian pengaruh simultan dan parsial antarvariabel. Hasil penelitian mengonfirmasi adanya pengaruh signifikan secara keseluruhan dari ketiga variabel terhadap keputusan pembelian, dengan social media menonjol sebagai pendorong utama, sementara pengaruh parsial Merchandise dan brand ambassador kurang menonjol. Temuan ini menjelaskan sebagian besar variasi perilaku pembelian mahasiswa.
Co-Authors Adnan Adnan Fikri Gazali Lubis Heriyana Heriyana Likdanawati Saiful Harif Sutriani