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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Prosiding PESAT JURNAL SAINS PERTANIAN EQUATOR ELKHA : Jurnal Teknik Elektro Jurnal Teknologi Pertanian Jurnal Ternak Tropika JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmiah Ekonomi Global Masa Kini Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Forum Bisnis dan Kewirausahaan Publikasi Riset Mahasiswa Manajemen Publikasi Hasil Pengabdian Kepada Masyarakat. Jurnal Multidisiplin Sahombu MDP Student Conference
Retno Budi Lestari
Fakultas Ekonomi Dan Bisnis Universitas MDP
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Pengaruh Harga terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Urban Laundry Palembang Pratama, Jiven; Lestari, Retno Budi
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11039

Abstract

This study aims to analyze the effect of price impact on Urban Laundry Palembang customer loyalty, both directly and through customer satisfaction as a mediating variable. This study uses a quantitative approach with a survey method, involving 175 respondents selected based on calculations using the Slovin formula. Data processing was conducted through simple regression analysis, Sobel test, and t and F tests with the help of SPSS software version 27. The results revealed that price has a positive and significant influence on customer loyalty, both directly and through customer satisfaction as an intermediary variable. The results of this study confirm that customer satisfaction plays an important role in strengthening the relationship between price and customer loyalty. Therefore, implementing the right pricing strategy and increasing customer satisfaction are the main factors in building customer loyalty in the laundry service sector.
Pengaruh Iklan dan Kelompok Acuan Terhadap Minat Beli Konsumen di Erafone Megastore Navira, Fitri; Lestari, Retno Budi
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11087

Abstract

This study aims to analyze the effect of Advertising and Reference Group on Consumer Buying Interest at Erafone Megastore Palembang Square. The population in this study were potential consumers who were interested in Erafone Megastore Palembang Square. Sampling was carried out using Nonprobability Sampling with Purposive Sampling type, with the criteria that consumers who have heard about Erafone Megastore Palembang Square, but have never made a transaction, and are at least 17 years old. The sample used was 210 respondents. The results showed that the partial test of the Advertising and Reference Group variables had a positive and significant effect on the Consumer Buying Interest variable. The simultaneous test proves that the variables of Advertising and Reference Group have a positive and significant effect on the Consumer Buying Interest variable.
Pengaruh Kepribadian dan Gaya Hidup Terhadap Keputusan Pembelian Minuman Re.Juve Di Kota Palembang Hivani, Ervina; Lestari, Retno Budi
Publikasi Riset Mahasiswa Manajemen Vol 7 No 1 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v7i1.13289

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepribadian dan gaya hidup terhadap keputusan pembelian minuman Re.juve di Kota Palembang. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan pengumpulan data melalui kuesioner kepada 170 responden yang merupakan konsumen Re.juve. Teknik sampling menggunakan purposive sampling. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS versi 27. Hasil penelitian menunjukkan bahwa secara parsial, kepribadian dan gaya hidup berpengaruh signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa karakteristik kepribadian konsumen memiliki pengaruh dominan dibandingkan gaya hidup, sehingga strategi pemasaran dapat difokuskan pada pendekatan yang sesuai dengan profil psikologis konsumen.
Pengaruh Pemberian Probiotik Sari Kulit Pisang Kepok (Musa balbisiana) Terhadap Performa Produksi Itik Hibrida Lestari, Retno Budi; Heraini, Dela; Permadi, Edy; Bakriyanto, Bakriyanto
TERNAK TROPIKA Journal of Tropical Animal Production Vol. 24 No. 2 (2023): TERNAK TROPIKA Journal of Tropical Animal Production
Publisher : Jurusan Produksi Ternak, Fakultas Peternakan, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtapro.2023.024.02.8

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penambahan probiotik dari limbah kulit buah pisang terhadap peforma produksi itik hibrida dan untuk mengetahui konsentrasi terbaik pada setiap perlakuannya. Metode penelitian menggunakan Rancangan Acak Lengkap (RAL) dengan 5 perlakuan yaitu P0 (control), P1 (probiotik 5 ml), P2 (probiotik 10 ml), P3 (probiotik 15 ml), P4 (probiotik 20 ml) dengan setiap perlakuan terdiri dari 5 ulangan. Itik hibrida yang digunakan dalam penelitian ini sejumlah 100 ekor dimana setiap ulangan terdiri dari 4 ekor itik hibrida. Hasil penelitian menunjukkan bahwa perlakuan pemberian probiotik sari kulit pisang dengan konsentrasi yang berbeda memberikan pengaruh berbeda sangat nyata terhadap pertambahan bobot badan (P<0,01) dengan nilai rataan PBB berkisar antara 1.312,75 - 1.732,75 gram/ekor, Memberikan pengaruh berbeda sangat nyata terhadap IOFC (P<0,01) dengan nilai rataan Rp. 36.593,91 – Rp. 54062,96/ekor, dan memberikan pengaruh nyata (P>0,05) terhadap nilai Feed Convertion Ratio (FCR) yang berkisar antara 3,11 – 3.64 serta berpengaruh tidak nyata (P<0,05) terhadap konsumsi pakan dengan nilai rataan 4.965,25  g/ekor sampai 5.465,75  g/ekor. kesimpulan dari penelitian ini adalah perlakuan pemberian probiotik sari kulit buah pisang mampu memberikan pengaruh nyata terhadap performa itik hibrida dengan konsentrasi 20 ml memberikan performa produksi terbaik.
Effect of Pineapple Peel Probiotics in Drinking Water on The Production Performance and Egg Quality of Quail Lestari, Retno Budi; Permadi, Edy; Andri, Andri; Tribudi, Yuli Arif; Mustaqim, Zainul
JURNAL ILMIAH PETERNAKAN TERPADU Vol. 13 No. 2 (2025)
Publisher : DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jipt.v13i2.p255-267

Abstract

This study aimed to evaluate the effects of adding pineapple peel probiotics to drinking water on quail productivity and egg quality. The experiment used 240 Peksi strain quails, aged 12 weeks, and pineapple peel probiotics containing Lactobacillus casei. A completely randomized design was applied, with six treatment groups receiving varying concentrations of pineapple peel probiotics in drinking water: 0% (P0), 1%/liter (P1), 2%/liter (P2), 3%/liter (P3), 4%/liter (P4), and 5%/liter (P5). The observed parameters included feed consumption, hen-day production (HDP), egg weight, feed conversion ratio, and the fat and cholesterol content of the eggs. Data were analyzed using ANOVA, followed by Duncan's test for post-hoc comparisons where significant differences were observed. The addition of pineapple peel probiotics in drinking water did not significantly affect (P>0.05) feed consumption, daily egg production, egg weight, feed conversion ratio, or the fat and cholesterol content of the eggs. However, supplementation at pineapple peel probiotics in drinking water to can daily egg production in quails.
Co-Authors Achmad Munir Aditya, Cindy adriana, delsa putri Andri Andri Andri Angelica, Angelica Anggraini, Sari Bakriyanto, Bakriyanto Charisma Ayu Pramuditha Dharmawan, Irvan faradila meirisa Gandi, Vero Prakasa Heraini, Dela Hivani, Ervina Ilham, Namira Putri Amalia Ivan Sujana Kamil, Mira Aulia Kardinal, Kardinal Kardinal, Kardinal Karyani, Karyani KURNIA, NENDEN VINA Marjoko Purnomosidi, Marjoko Melinda, Veny Murianto, Benni Mustaqim, Zainul Nabila, Nabila Navira, Fitri Nyimas Artina Permadi, Edy Pratama, Jiven Pratama, M. Rizqy Ramadhani, Nabila Putri Rini Aprilia, Rini Sidqi, M Adani Widagdo, Herry Yopa Eka Prawatya Yuli Arif Tribudi Yulizar Kasih