Article Per Year (5 Year)
p-Index From 2021 - 2026
5.207
P-Index
This Author published in this journals
All Journal Ihsan: Jurnal Pengabdian Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Manajemen Informatics and Enginering Dedication Publikasi Riset Mahasiswa Manajemen Publikasi Hasil Pengabdian Kepada Masyarakat. Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu MDP Student Conference Jurnal Keuangan dan Bisnis International Journal of Management and Business Applied
Nyimas Artina
Universitas Multi Data Palembang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search
Journal : MDP Student Conference

 1   2 
Peran Promosi, Persepsi Harga dalam Meningkatkan Keputusan Pembelian Kcharis Tenun Jumputan Palembang Suharja, Taufik Hidayat Ria; Artina, Nyimas
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11069

Abstract

This research aims to determine the role of promotion, price perception on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City. The research employs a quantitative descriptive method, with purposive sampling and multiple regression analysis using SPSS version 26. Respondents were buyers from KC Haris Jaya with a sample of 100 respondents. The results of the research are that promotions, price perceptions have a positive and significant influence on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City, partially or simultaneously.
Pengaruh Kualitas Pelayanan, Harga, Citra Merek Terhadap Kepuasan Pelanggan Bengkel San Motor Irene, Shelina Avrielle; Artina, Nyimas
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11119

Abstract

AHASS San Motor Workshop is an official Honda workshop located in Palembang. This study aims to analyze the influence of service quality, price, and brand image on customer satisfaction, both individually and simultaneously. The research employed a questionnaire using a Likert scale, distributed to 150 respondents. The sampling technique used was purposive sampling, and the data were analyzed using SPSS 24 software. The partial test (t-test) results indicate that the variables of service quality, price, and brand image have a t-value greater than the t-table value (1.655), meaning each variable significantly affects customer satisfaction. Meanwhile, the simultaneous test (F-test) results show that the F-value is higher than the F-table value (2.43), indicating that these three variables collectively influence customer satisfaction. Additionally, the coefficient of determination test results reveal that service quality, price, and brand image explain 71.4% of customer satisfaction.
Co-Authors Africano, Fernando Alexander, Martin Arisman, Anton Baldi, Jolin Rusli Tee Cholid, Idham Dafid Dafid Dafid Dafid Daniel Udjulawa Ediansyah, Kelvin Febindra, Febindra Furtiman, Kelly Evita Gustin Leony Idham Cholid Irene, Shelina Avrielle Jeffry Jeffry Kardinal, Kardinal Kathryn Sugara Keristin, Usniawati Kesuma, Dorie P. Khairani, Siti Lestari, Widi Dwi Malvino Terelie Fadly Marsella, Marsella Megawati Megawati Meilisa Meilisa Melinda, Veny Muhammad Rachmadi, Muhammad Nadya Febrianti Sunardi Putri Rahma dini Rahmatunnisa Muhammad Assegaf Rastavela, Adela Retno Budi Lestari Saputra, Handy Shintia Wijaya Steven Agustinus Stevi Stevi Suharja, Taufik Hidayat Ria Suherman, Kenrick Tristina, Tia Vivian Natasyah wati, Elfira Wijaya, Michael Pratama Wiwik Handayani