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All Journal JUMAN Tools (Jurnal Manajemen Tools) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Humanities Education and Social Sciences Society International Journal of Management, Economic and Accounting
Mesra B
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Emotional Value Analysis of the Word of Mouth of Lake Toba Super Priority Tourists with Satisfaction as Intervening Variable Megasari Gusandra Saragih; Mesra B
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7120

Abstract

The purpose of this study was to analyze the effect of emotional value on word of mouth mediated by tourist satisfaction. The main problem in this study is the decline in the number of tourist visits to Lake Toba's super priority tourism during the covid-19 pandemic. The number of samples as many as 140 tourists, with a non-probability sampling technique with a purposive sampling approach. This research uses path analysis method with AMOS 24.0. The results of the study found that emotional value and satisfaction had a positive and significant effect on tourist word of mouth in the super priority tourism of Lake Toba. Satisfaction mediates in full mediation the influence of emotional value on word of mouth tourists at the Lake Toba Super Priority tourist attraction.
Co-Authors , Elfitra Desy Surya Abdi Sugiarto Abdul Hakim Nasution Afrizal Ahmad Taufik Andy Saddam Ikhsan Angga Pratama Sembiring Arif Budiman Asman, Muhammad Syahrin Aunan Bambang Aditya Irsandi Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erlina Satrin NY Faisal hakim Fauziah Nur Purwaningsih Febrina Annisa Hafnidah Handoko Utama Hendra Fereddy Sitorus Heryanto Siburian Hikmaturriza Himmatul Ulya Ida Fatimah Karmila Kiki Farida Ferine M. Safwan Siddin Madaniyah Fitrahayati Manuntun Pakpahan Masfirah Megawati Mora Putri Merlinda Mhd. Rizky Perdana Putra MUHAMMAD FAHMI Muhammad Faisal Muhammad Haikal Muhammad Ibrahim Muhammad Imam Muhammad Isa Indrawan Muhammad Khairul Ibaad Pohan Muhammad Syahrin Asman Muhammad Toyib Daulay Muhammad Zailani Sinaga Munawar Rizal Nila Rela Ria Simanjuntak Nila Rela Simanjuntak Nina Fenina Siagian Nur Fatiha Utami Nasution Nurafrina Siregar Paridah Priskanta Br Tarigan Rahmat Sihombing Raja Pardomuan H. Siregar Roslina Roy Enddharta Tumangor Roy Endharto Tumanggor Roy France MTH Sihotang Rudi Herbet Sianturi Ruhdi Muharram Selian Ryan Dharmawan Laksana Saiful Riza Sakinah Ramza Salamudin Sari Puspita Dewi Siti Arnisah Siti Nurmaizar Slamet Widodo Soufiana Hayati SRI RAHAYU Suhendi Sujarwo SUTRISNO Upik Bina Sari Maha Verianni Sinaga Wandi Bron Ohto Tumanggor Wim Pranata Yose Ferry Zulkhaidir Irfan Siregar Zulman