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All Journal JUMAN Tools (Jurnal Manajemen Tools) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Humanities Education and Social Sciences Jurnal Abdimas Hawari Society International Journal of Management, Economic and Accounting
Mesra B
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ANALYSIS OF PRODUCT QUALITY ON CONSUMER SATISFACTION WITH PROMOS I AS AN INTERVENING VARIABLE (Five mind development students) Upik Bina Sari Maha; Manuntun Pakpahan; Mesra B
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.468

Abstract

This research was conducted on students at Panca Budi Development University, Medan, on the MS Glow skincare product on the Shopee Marketplace. The aim of this research is to determine the effect of product quality on consumer satisfaction with promotion as an intervening variable. The population is active students studying at the Panca Budi Development University in Medan and samples were taken randomly using the Zikmud Formula so that the total research sample was 100 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques use literature study, survey and observation. Data analysis techniques are multiple linear regression, classical assumption testing and hypothesis testing. The research results show that product quality and promotion mediate the influence of product quality on consumer satisfaction with MS Glow skincare products. The strong correlation between product quality and promotion on consumer satisfaction is 43.4% and the remaining 56.6% can be explained by other variables not studied.
Co-Authors , Elfitra Desy Surya Abdi Sugiarto Abdul Hakim Nasution Afrizal Andy Saddam Ikhsan Angga Pratama Sembiring Asman, Muhammad Syahrin Erlina Satrin NY Erwansyah Faisal hakim Febrina Annisa Handoko Utama Hendra Fereddy Sitorus Jhony Lusianna Banurea M. Fadly Azmi M. Safwan Siddin Manuntun Pakpahan Megawati Mora Putri Merlinda Mhd. Rizky Perdana Putra Muhammad Dharma Tuah Putra Nasution Muhammad Haikal Muhammad Ibrahim Muhammad Imam Muhammad Khairul Ibaad Pohan Muhammad Syahrin Asman Muhammad Toyib Daulay Muhammad Zailani Sinaga Nila Rela Ria Simanjuntak Nila Rela Simanjuntak Nina Fenina Siagian Nur Fatiha Utami Nasution Nurafrina Siregar Priskanta Br Tarigan Raja Pardomuan H. Siregar Risliana Octavia Siregar Roy Enddharta Tumangor Roy Endharto Tumanggor Roy France MTH Sihotang Rudi Herbet Sianturi Ryan Dharmawan Laksana Sakinah Ramza Salamudin Sari Puspita Dewi Siti Nurmaizar Slamet Widodo Soufiana Hayati Sujarwo SUTRISNO Upik Bina Sari Maha Verianni Sinaga Wandi Bron Ohto Tumanggor Wim Pranata Zulkhaidir Irfan Siregar