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All Journal Economic Journal of Emerging Markets Admisi dan Bisnis Surya Abdimas JOBS (Jurnal Of Business Studies)
Sugiyanta Sugiyanta
Politeknik Negeri Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Application of Theory of Planned Behavior in the Role of the Halal Value Exposure Model on Halal Purchase Behavior Rif’ah Dwi Astuti; Andi - Setiawan; Sri - Wahyuni; Sugiyanta - Sugiyanta
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4179

Abstract

This study aims to determine the halal value exposure to halal purchase behavior, where digital marketing and perceived behavioral control have an important role. This study considers consumers who use halal beauty treatments and cosmetics. This study uses a structured questionnaire which was developed and distributed to 179 adolescent respondents in Central Java. The data were analyzed by applying structural equation modeling. The results showed that the halal value exposure model had a positive mediating effect on Halal Purchase Behavior. This study also confirms the active moderating role of the Theory of Planned Behavior scheme in digital marketing and perceived behavioral control of halal purchase behavior. Based on these findings, producers and distributors in the halal industry should maximize their sales by increasing the halal value of their products. Because consumers are smarter by considering the number of quality clues to make their choices on halal beauty care and cosmetics. Therefore, practitioners should consider the information to increase the demand for their products
Integrated Digital Marketing Sebagai Solusi Peningkatan Pendapatan Makanan Kecil Khas Daerah (MKKD) Sentra Industri Brem Wonogiri Sugiyanta Sugiyanta; Bayu Setyo Nugroho; Sri Marhaeni; Eva Purnamasari; Mellasanti Ayuwardani
Surya Abdimas Vol. 7 No. 1 (2023)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v7i1.2438

Abstract

Pandemi covid-19 di Indonesia sangat berpengaruh terhadap kondisi ekonomi UMKM. Mitra kegiatan pengabdian kepada masyarakat ini adalah umkm makanan kecil khas daerah sentra industri Brem Wonogiri desa Ngadiripo, kKabupaten Wonogiri. Penjualan umkm Brem Wonogiri saat ini hanya mengandalkan dari pedagang perantara dan pelanggan yang langsung berkunjung di rumah produksi. Tujuan pengabdian ini adalah untuk membantu mitra memperluas target pemasaran dan langsung ke end user yaitu dengan pengelolaan jual beli secara online (digital marketing). Kegiatan pengabdian dilakukan dengan memberikan peralatan lengkap dan pelatihan pengelolaan Integrated digital marketing serta melakukan kaizen dalam hal pengembangan strategi pemasaran. Hasil pengabdian kepada masyarakat ini meliputi (1) Menciptakan logo dan promosi produk sebagai branding produk sesuai karakteristik UMKM; (2) Menciptakan perangkat Integrated Digital Marketing yaitu Instagram, Facebook, Whatsapp business, dan Shopee; (3) Pengadaan instrument peralatan integrated digital marketing; (4) Mitra memiliki legalitas usaha berupa Nomor Induk Berusaha (NIB); (5) Mitra memiliki kemampuan strategi pemasaran dan mampu mengelola pemasaran berbasis digital. Keseluruhan kegiatan pengabdian kepada masyarakat memberikan pengaruh positif kepada mitra sentra industri brem wonogiri sebagai upaya pemulihan pendapatan ekonomi masyarakat setelah pandemi Covid-19 berakhir.
Influence of Organizational Commitment and Organizational Climate on Turnover Intenion of Employees at PT Nusatovel Semarang Head Office Yusuf - Sutiyoso; Dody - Setyadi; Sugiyanta - Sugiyanta
Admisi dan Bisnis Vol 24, No 1 (2023): PEBRUARI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i1.4352

Abstract

This study aimed to determine the influence of organizational commitment and organizational climate on turnover intention of employees at PT Nusatovel Semarang Head Office. The methods that used for data collection in this study were interviews and questionnaires. The scale that used in the questionnaires is agree disagree scale with 10 scale points. The sample that used in this study was 69 employees of PT Nusatovel Semarang Head Office. Used multiple linear regression techniques for analyzing the data, it indicated that organizational commitment and organizational climate had a negative and significant influence on turnover intention. organizational commitment and organizational climate had 42.4% contribution to turnover intention, that means every 42.4% of turnover intention was explained by organizational commitment and organizational climate, while 57.6% was explained by other factors which were not observed in this study
The Influence of Motivation and Work Stress on Employee’s Performance (A Case Study at PT. PLN (Persero) UPT Semarang) Arva’ni Za’imil Ashiya; Sugiyanta - Sugiyanta; Suwardi - Suwardi
Admisi dan Bisnis Vol 24, No 1 (2023): PEBRUARI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i1.4349

Abstract

This study aims to determine the motivation and work stress on the performance of employees of PT. PLN (Persero) UPT Semarang. Data collection methods used are through interviews, questionnaires and literature study. The number of samples in this study were 77 employees with the census method. The analytical method used is the validity and reliability test, classical assumption test, multiple linear regression test, t test, F test and the coefficient of determination test. The results showed that partially motivation and work stress have a significant positive effect on employee performance. Simultaneously, motivation and work stress have a significant effect on employee performance. Motivation has the greatest influence in improving employee performance
Co-Authors Achmad - Zaenuddin Achmad Zaenuddin Agus - Suratno Agus - Suratno Alda Dewi Safira Andi - Setiawan Arva’ni Za’imil Ashiya Bayu Setyo Nugroho Dewi Ayu Pangukir Dody - Setyadi Dody Setyadi Eva Purnamasari Inayah - Inayah Ismaida - Pratiwi Katrina Maita Dewi Liris Chrismadana Mellasanti Ayuwardani Muhammad Nahar Nabila - Fedorani Paniya - Paniya Paniya - Paniya Rif’ah Dwi Astuti Rusmini - Rusmini Sakila Eta Agustin Sri - Wahyuni Sri Marhaeni Subandi - Subandi Suwardi - Suwardi Yuli Sudarso Yusuf - Sutiyoso