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Adnan Hamid
Fakultas Hukum, Universitas Pancasila
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Yuris: Journal of Court and Justice

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ATTEMPTION OF BRAND PROTECTION FROM THE EQUALITY OF BRAND INFRINGEMENT: A Case Study of Indonesian Supreme Court Decision No. 332K/Pdt.Sus-HKI/2021 Rini, Dian Puspito; Hamid, Adnan; Dwi Sasongko, Baried
YURIS: Journal of Court and Justice Vol. 1 Issue 2 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.83 KB) | DOI: 10.56943/jcj.v1i2.131

Abstract

The dispute over the brand infringement from the use of word 'Strong' by PT Unilever Indonesia, Tbk on their oral care product, 'Pepsodent Strong 12 Jam' has the same name as 'Strong' on the product belonging to Hardwood Private Limited (holding company of the Orang Tua Group). Indonesian Supreme Court Decision on March 30, 2021 No. 332K/Pdt.Sus-HKI/2021, they do not provide legal protection for the first registrant of strong mark and legal certainty for registered brand owners and this is contrary to the passive judges principle in the KUHAP (Criminal Procedure Code). The word of 'Strong' has a distinguishing power with the brand 'Pepsodent Strong 12 Jam'. The brand naming 'Strong' is formed from a descriptive word which is a common word in a foreign language which has a certain meaning and the owner of the registered brand cannot monopolize it. The TRIPS (Trade-Related Aspects of Intellectual Property Rights) agreement provides exceptions for brand protection based on fair use principles contained in brand dispute jurisprudence involving common words. This research method is normative research through a legal approach. The comprehension and regulation will be reviewed on Law No. 20/2016 concerning of Marks and Geographical Indications and HIR (Herzien Inlandsch Reglement). The word 'Strong' is an adverb, which means 'in a strong or forceful manner' which is quoted from Merriem Webster. Therefore, using its word is public property and it can be used by everyone,but not for personal used.
Co-Authors Agung Iriantoro Agus Surono Akkapin, Supaphorn Benjamin, Irfan Darwin, Merah Deswanta, Andi Dwi Sasongko, Baried Fitra, Deni Hendriadi, Martin Triadmaja Husnawati, Arina Intan, Adilla Meytiara Irwansyah Irwansyah Joyo Santoso, Budi Komandoko, Kukuh Kunthi Tridewiyanti Musimin, Suyono Myrna A. Safitri, Myrna A. Myrna Asnawati Safitri Nurhadi, Dedi Rangsimanop, Phattharawadee Ricca Anggraeni Rini, Dian Puspito Samosir, Tetti Samosir, Tetty Santoso, Roni Joyo Silverius Y. Soeharso Simatupang, Alan Yohansyah Sonyendah Retnaningsih, Sonyendah Suasoongnern, Sineenart Subri, Anderson Widhayaka, Unggul Wibawa