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Strategi Branding dan Pemasaran Kopi Robusta Produksi Petani di Desa Muhammad Fauzan Isma; Seprianto Seprianto; Nasrul Kahfi Lubis
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2023): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i2.5628

Abstract

Desa Sembuang memiliki lahan tanam kopi Robusta terluas di Kecamatan Serbajadi, Kabupaten Aceh Timur. Namun, saat ini perhatian masyarakat Desa Sembuang terhadap kopi menurun, sehingga sebagian kebun kopi tidak terurus. Hal ini dikarenakan mutu pengemasan kopi yang rendah dan penjualan yang masih terbatas. Tujuan pengabdian ini yaitu untuk meningkatkan pemahaman dan keterampilan petani dalam melakukan pemasaran dan branding. Branding dilakukan dengan merek dagang, modernisasi pengemasan menggunakan standing pouch, dan pemasaran menggunakan media sosial. Metode yang digunakan pada pengabdian ini terdiri dari empat tahapan yaitu: perencanaan, persiapan, pelaksanaan, serta evaluasi. Luaran pengabdian ini adalah pengembangan produk kopi robusta dari sesi pengemasan dan pemasaran serta peningkatan pengetahuan mitra tentang pengemasan sebesar 45% dan pemasaran sebesar 42%.
COACHING CLINIC MODUL PROJEK PENGUATAN PROFIL PELAJAR PANCASILA BAGI GURU SMP DI LANGSA SEBAGAI PENDUKUNG PENGEMBANGAN KARAKTER PESERTA DIDIK Coryna Oktaviani; Seprianto Seprianto; Mentari Darma Putri
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1231

Abstract

The Pancasila Student Profile Strengthening Project or commonly known as P5 is one of the strategies to realize national education goals. Strengthening character education through the Pancasila Student Profile Strengthening Project is very important because students live in the digital age and there is increasingly a decline in students' character. In its implementation, the existing conditions show that there are still many teachers who do not properly understand P5 activities and how to create P5 modules, including teachers at SMP Negeri 4 Langsa. The aim of this service activity is to increase teachers' knowledge, understanding, skills and creativity in creating P5 modules to support student character development. The form of service activities is education and coaching clinics which consist of preparation stages, implementation stages and evaluation stages. Pretest and posttest on 17 participants were carried out to determine the increase in participants' knowledge in making the P5 module to support student character development. Participant satisfaction with service activities was measured using a questionnaire consisting of 11 indicators. In the preparation stage, the service team has prepared all the equipment and educational materials or coaching clinic materials and coordinated with partners regarding the time and place of implementation. The results achieved from the implementation phase were the production of three P5 module products made by participants who were divided into three groups. The results of the evaluation stage by administering the pretest and posttest showed that there was an increase in participants' knowledge in making the P5 module in the high category with an n-gain value of 0.79. The results of the participant satisfaction questionnaire showed that 85.29% of participants were very satisfied while another 14.71% were satisfied with the service activities that had been carried out.
Implementasi Modul Kimia Pangan Melalui Pendekatan Etnokimia di SMK Negeri Aceh Timur Program Keahlian Tata Boga Jofrishal Jofrishal*; Seprianto Seprianto
JIPI (Jurnal IPA dan Pembelajaran IPA) Vol 4, No 2 (2020): DECEMBER 2020
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jipi.v4i2.17262

Abstract

Implementation of learning modules is part of the development proses of ethnochemistry based modules. This study aims to find out the effect of the implementation of ethnochemical-based food chemistry modules on students through analysis of student understanding of integrated chemistry concepts, analysis of the effectiveness of learning processes in the classroom, and the level of understanding and awareness of ethnochemistry and the scientific process. This type of research is quantitative descriptive with a comparative approach using an experimental method with a control group. The sample determination was done by random sampling technique taken at one of the Vocational Schools in East Aceh on Food Expertise Program. Data collection is done through evaluating student learning outcomes using multiple choice questions, measuring learning effectiveness and understanding of ethnochemistry using observation sheets and structured interview sheets. The research results obtained student learning outcomes in the experimental class were on average higher than the control class, even though the results of statistical using t test did not show a significant difference. The score of the observation result of learning effectiveness in the experimental class is higher than the control class that is equal to 89,532 with very good criteria. Measurement of students' understanding of ethnochemistry after the application of the module obtained an increase of 40 points compared to before the application of the module. This shows an increase in students' understanding and awareness of ethnochemistry and the scientific process that take place in it and can strengthen the justification that learning modules with ethnochemical approaches are very well applied as teaching material.