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Journal : Journal of Communication Studies

Persuasive Communication by Nibras House Ponorogo (Keniten) Owner to Attract Customers Erika Novita Aryani; Andhita Risko Faristiana
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.7600

Abstract

Persuasive communication has become one of the effective means of communication for attracting customer interest due to its strength in delivering good and captivating messages. What sets Nibras House Keniten apart from other stores is its ability to follow fashion trends while prioritizing product quality and comfort. This study aims to analyze the communication strategy applied by the owner of Nibras House Keniten to influence consumer behavior and purchasing interest. The method used is descriptive qualitative with the owner, leader, and administrative staff as sources. The results show that persuasive communication has been effectively utilized to attract customers and enhance the positive image of Nibras House Keniten as a worthy shopping destination. High-quality Muslim clothing, friendly service, and excellent communication on social media and in-person make Nibras House a good shopping choice. They also apply principles such as selective exposure, audience participation, inoculation, and magnitude. With this strategy, Nibras House Keniten optimizes its appeal as a superior and high-quality shopping destination. Additionally, the use of techniques like association, integration, reward, arrangement, and red-herring significantly enhances brand image and customer satisfaction through relevant and engaging product introductions. Thus, persuasive communication proves to be an efficient means of attracting customer interest, supporting the growth of Nibras House Keniten branch in Ponorogo.
Co-Authors Aan Alif Maulana Ady Bagoes Jagat Satria Vandea Ady Bagoes Jagat Satria Vandea Afif Nur Fadhila ahmad bustan sukron mubaroq Aisyatul Mubarokah Alif Albian Alviendra Alviendra Andini, Ilham Putri Anindya Aryu Inayati Apsa Pandu Winata Apsa Pandu Winata Arafah, Ulfa Binti Arrizal Diwa Muzzaki Ashrul Muhtadi Assiddiki, Rifki asyifah, Salsabila Rahmania Atiqoh, Mita Asma Ayu Puspitasari, Davita Dyah Aza Maulia Puspitasari Bagas Muhyidin Abid Bagus Nur Rohman Berliana Rahma Normalita Chintia Maria Nur Faddillah Cycy Annisa Dicky Wahyu Darmanto Dina Mahesti Dovano Anggres Wori Elsya Laras Sinta Erica Lutvy Anindia Sary Erika Novita Aryani Fadhilah Rahmawati Fathul Munggin Fatoni, Akhmad Fitri Annas Sholikhah Fitri Annas Sholikhah Ganes Biger Berlian Mahliga Haifa Oktafiana Hamida, Fahma Nurul Hanif Khoiri Hanifatul Azizah Happy Naryana Hertina Sari Widarto Husnaya Amalina Ayyahin Husnaya Amalina Ayyahin Ilham Kurniawan Imam Utomo Lazulfa, Haiyin Lana Linda Dwi Novita Wardani M.Khoirul Minan Makhdum Rosyidi Al’Alim Makhdum Rosyidi Al’Alim Maulida, Tsalitsa Meita Dwi Mukhlishotul Azizah Meita Dwi Mukhlishotul Azizah MIFTAKHUL JANNAH Muhammad Anwar Tamami Muhammad Anwar Tamami Muhammad Rafli Rasidin Muryani Muryani Mustofa, Shofyan Nadila Eka Watiningtyas Nanda Areliya Ramadani Nastiti Mufidah Nika Nencyana Fadila Ni’amulloh Ash Shidiqie Noor Muhammad Ghofururrohim Nouval Fitra Akbar Novita, Anggie Novitasari, Hesti Nurhaliza Eka Yudhistira Paradila Hafidz Perdian Muhamad Thoha Pratama, Agung Barok Putri Maulida Qurroti Akyunina Rafi Satria Priyambada Rahmania Asyifah, Salsabila Raka Nur Wicaksono Ranna Anggit Melati Raudhotul Alifah RETNO WAHYU NINGSIH Revina Sinta Ananda Richa Angkita Mulyawisdawati, Richa Angkita Rico Alana Daniswara Ridwan Maulana Rifqi Muzakky Rijaal Mahmuudy Risky Azizah Rizal Mummaziq Jiyonis Rizki Puja Kurniawan Rizki Wahyu Saputri Robi’ah Al Adawiyah Salsabila Fabiyana Septia Rani Shitara Raudhotul Jannah Singgih Dwi Nirwanto Sinta Dwi Ramadhani Sisika Martha Nur Cahyani Siti Maisaroh Siti Maisaroh Siti Nur Hasanah Siti Nur Hasanah Sri Sukamto Susi Yanti Tazkiyatul Fikriyah Tial Widhiyaningrum Tiara Indri Astuti Tiyas Indarti Utomo, Imam Wahyu Nur Hisyam Wike Nur Lutfiana Yani Fathur Rohman Zahidah Bashiroturrohmah Zakariya Putra Pratama Zulaihin Frendi Nuraini Zulfa Khoirunisa Zulfa Khoirunnisa Zulfan Efendi