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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Avant Garde PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam SENTRI: Jurnal Riset Ilmiah Majalah Ilmiah Inspiratif Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Jurnal Ilmiah Multidisiplin Indonesia Journal of Innovative and Creativity Jurnal Pendidikan dan Sosial Humaniora
Didi Permadi
Universitas Pancasakti Tegal
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : perspektif

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Representasi Heroisme Sosok Ayah dalam Film Maharaja: Analisis Semiotika Roland Barthes atas Makna Perlindungan Rendy Setya Nugroho; Didi Permadi; Ike Desi Florina
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17895

Abstract

This study aims to analyze the representation of fatherly heroism in the film Maharaja using Roland Barthes’ semiotic approach. This research applies a descriptive qualitative method, with selected scenes depicting Maharaja’s relationship with his child as the object of analysis. Primary data were obtained through observation and documentation of scenes, dialogues, expressions, gestures, settings, and visual symbols in the film, while secondary data were collected from literature related to representation, heroism, fatherhood, film, and semiotics. The analysis was conducted through Barthes’ three levels of meaning: denotation, connotation, and myth. The findings show that fatherly heroism in Maharaja is represented through affection, protection, emotional presence, responsibility, defense of the child’s dignity, and the pursuit of justice. At the mythical level, the father is constructed as a family hero with a moral obligation to protect his child. However, this representation remains ambiguous because it intersects with violence, revenge, and protective masculinity.
Komunikasi Humor dalam Film Si Paling Aktor: Analisis Semiotika Roland Barthes Andre Aditriyanto; Didi Permadi; Ike Desi Florina
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.18008

Abstract

Film functions not only as a medium of entertainment but also as a communication medium that represents various social messages through humor. Although studies on humor in Indonesian films have continued to develop, research specifically examining humor communication in Si Paling Aktor using Roland Barthes' semiotic approach remains limited. This study aims to analyze humor communication in Si Paling Aktor by interpreting the levels of denotation, connotation, and myth. The research employed a descriptive qualitative approach using Roland Barthes' semiotic analysis. Data were collected through observation of humorous scenes and analyzed based on denotative, connotative, and mythical meanings, supported by Arthur Asa Berger's humor theory. The findings reveal that humor communication in the film is constructed through six forms of humor: irony, satire, verbal humor, hyperbole, situational irony, and slapstick. At the denotative level, humor is expressed through dialogue, actions, facial expressions, and situations that generate comedic effects. At the connotative level, humor represents ambition, professionalism, the pursuit of social recognition, and everyday social dynamics, while at the mythical level it reproduces and critiques social constructions concerning social status, meritocracy, masculinity, validation culture, and standards of self-perfection. The findings demonstrate that humor in Si Paling Aktor functions not only as entertainment but also as an effective communication strategy for conveying social criticism, representing life values, and constructing cultural meanings.
Strategi Komunikasi Digital Berbasis Bahasa Ngapak dalam Membangun Keterlibatan Audiens pada Konten TikTok Yulia Faramudita; Didi Permadi; Ike Desi Florina
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.18032

Abstract

The rapid development of digital media has encouraged content creators to utilize regional languages as communication strategies to strengthen audience engagement while reinforcing cultural identity. Although previous studies have examined the use of local languages on social media, research specifically explaining how the Ngapak language functions as a digital communication strategy for building audience engagement through the perspective of symbolic interactionism remains limited. This study aims to analyze the Ngapak language-based digital communication strategy employed by the TikTok accounts @RofiqKompak and @Mamichula in fostering audience engagement. A qualitative approach was employed using Herbert Blumer's Symbolic Interactionism framework, emphasizing the concepts of meaning, language, and thought. Data were collected through content observation, documentation, and analysis of audience interactions in the comment sections. The findings reveal that the Ngapak language functions not only as a communication tool but also as a symbol of cultural identity that creates meaning, emotional closeness, and social relationships between creators and audiences. The @RofiqKompak account utilizes Ngapak as a personal branding strategy by combining local identity with experiences of working in South Korea, whereas @Mamichula employs Ngapak to reinforce communication authenticity despite visual characteristics that initially lead audiences to perceive the creator as a foreigner. The findings further demonstrate that the use of the Ngapak language encourages audience participation through comments, likes, and shares while strengthening creator identity and fostering digital community formation on TikTok. This study contributes to the development of digital communication literature by highlighting the strategic role of local cultural identity within symbolic interactionism and offers practical implications for content creators in designing authentic, contextual, and engagement-oriented digital communication strategies.
Hubungan Penggunaan AI Generatif dengan Kemampuan Berpikir Kreatif Generasi Z di Kabupaten Pemalang Wahyu Jati Lelono; Diryo Suparto; Didi Permadi
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.18158

Abstract

This study examines the relationship between the use of generative Artificial Intelligence (AI) and Generation Z's creative thinking skills in digital activities in Pemalang Regency, Indonesia. Although research on generative AI has expanded rapidly, most previous studies have focused on formal educational settings, leaving its role in Generation Z's everyday digital activities relatively underexplored. This study employed a quantitative correlational design involving 100 Generation Z respondents selected through purposive sampling. Data were collected using a validated and reliable Likert-scale questionnaire and analyzed using descriptive statistics, normality and linearity tests, and Spearman's rank correlation with IBM SPSS Statistics 25. The findings indicate that generative AI usage is at a high level (mean = 73.65), while creative thinking skills are categorized as good (mean = 64.01). The correlation analysis reveals a positive and statistically significant relationship between generative AI usage and creative thinking skills (ρ = 0.475; p < 0.05). These findings suggest that generative AI can function as a creative enabler, supporting idea generation and creative development in digital activities when used critically, responsibly, and proportionally. This study contributes empirical evidence to the growing literature on generative AI and creativity by examining Generation Z's everyday digital practices within a local Indonesian context.
Representasi Ideologi Media Sosial dan Netizen Indonesia pada Film Budi Pekerti (2023) Almas Aqil Gusni Rahmana; Ike Desi Florina; Didi Permadi
PERSPEKTIF Vol. 15 No. 1 (2026): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i1.16739

Abstract

The phenomenon of social media has given birth to a new culture in social life, where digital public opinion often plays the role of moral controller. This study analyzes the representation of Indonesian social media and netizens in the film Budi Pekerti (2023) by Wregas Bhanuteja using Teun A. van Dijk's Critical Discourse Analysis approach. This research aims to reveal how the ideology of social media and Indonesian netizens is represented in ethical films. The results of the study show that in the text dimension, films depict the distortion of meaning and public judgment in the digital space as a form of instant morality ideology. In the dimension of social cognition, it displays ideological awareness of netizens' culture that is reactive and loses empathy. Meanwhile, in the context dimension, it reflects the condition of Indonesian people who live in the hegemony of social media, where image is more important than humanity.
Konstruksi Gaya Komunikasi Gen Alpha dalam Hiperrealitas TikTok di SMP Negeri 01 Tegal Dita Alena Sari; Didi Permadi; Inas Sany Muyassaroh
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.18361

Abstract

The rapid growth of TikTok has transformed adolescents' communication practices by creating a hyperreal digital environment that shapes language use, self-expression, and identity construction. While previous studies have primarily examined TikTok's influence on social interaction and digital behavior, limited attention has been given to how hyperreality constructs the communication styles of Generation Alpha within school settings. This study aims to analyze the construction of Generation Alpha's communication style in the context of TikTok hyperreality at SMP Negeri 01 Tegal by integrating Baudrillard's theory of hyperreality with Norton's communication style framework. A qualitative phenomenological approach was employed through observations, in-depth interviews, and documentation involving 15 students who actively use TikTok. The findings reveal that TikTok functions not only as a social media platform but also as a symbolic environment that reconstructs students' communication practices. Five dominant communication styles—dramatic, animated, open, friendly, and impression-leaving—emerged as manifestations of continuous exposure to TikTok's digital culture. The study further demonstrates that hyperreality encourages students to adopt viral expressions, digital symbols, and idealized online identities, resulting in more expressive yet less formal communication patterns and diminishing the intensity of face-to-face interactions. These findings extend the application of hyperreality theory to the context of adolescent digital communication and provide practical implications for strengthening digital literacy and communication ethics programs within schools.
Co-Authors Agus Setio Widodo Akhmad Habibullah Almas Aqil Gusni Rahmana Andre Aditriyanto Arini Sakinati Aris Tanty Selviani Arya Eka Rahadi Dian Septiani DIRYO SUPARTO Dita Alena Sari Erny Rosyanti Gatha Daffa Wichaksana Hartuti Purnaweni Hindarto Yanuar Ike Desi Florina Inas Sany Muyassaroh Nabila Sofia A Oemi Hartati Ralfi Firmansyah Rendy Setya Nugroho Sarwo Edy Wahyu Jati Lelono Wulan Dwi H Yulia Faramudita Zidan Rahmatullah