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All Journal Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Management Studies and Entrepreneurship Journal (MSEJ) Majalah Ilmiah Inspiratif Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity
Didi Permadi
Universitas Pancasakti Tegal
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI KOMUNIKASI HUMAS BNN DALAM MEMBERIKAN INFORMASI KEPADA PUBLIK Didi Permadi; Akhmad Habibullah
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1901

Abstract

This study focuses on Indonesian National Narcotics Agency (BNN) Public Relations in using communication strategies related to delivering information to the public in handling cases involving State Officials. This research was conducted to identify and describe the communication strategy and communication limitations carried out by BNN public relations regarding handling cases involving State Officials. This research uses a qualitative approach with a case study methodology through in-depth interviews as the primary data collection method. This study uses a constructivist paradigm in viewing the problem. The theory used in this study is the Berlo model of communication and communication strategy theory (SMCR). The results of this study indicate that BNN Public Relations does not use a particular communication strategy in conveying information to the public regarding the handling of cases involving State Officials. BNN Public Relations also does not have communication limitations regarding delivering information to the public.
IMPLEMENTASI PEMBELAJARAN KOMUNIKASI STRATEGIS SEBAGAI UPAYA PENGABDIAN MASYARAKAT KELURAHAN MINTARAGEN KOTA TEGAL Inas Sany Muyassaroh; Sarwo Edy; Ike Desi Florina; Didi Permadi; Oemi Hartati; Diryo Suparto; Erny Rosyanti
Majalah Ilmiah Inspiratif Vol 9, No 17 (2023): Majalah Ilmiah Inspiratif Juli 2023
Publisher : Universitas Pandanaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunikasi strategis merupakan salah satu konsentrasi yang berada di Ilmu Komunikasi UPS. Pengabdian kali ini adalah bentuk kolaborasi antara dosen dan mahasiswa komunikasi strategis semester 5. Adanya kegiatan ini merupakan pegaplikasian dari pembelajaran yang telah dipelajari dari mata kuliah Digital Marketing dan Integreated Marketing Communication. Implementasi pembelajaran yang menjadi upaya pengabdian masyarakat Kelurahan Mintaragen bertujuan untuk membantu masyarakat dalam mengembangkan usahanya. Masyarakat Kelurahan Mintaragen yang lokasinya berdekatan dengan kampus UPS ini banyak memiliki mata pencaharian sebagai wirausaha. Usaha yang tergolong UMKM ini cukup beragam, mulai dari kuliner, nelayan, usaha sembako, laundry dan lainnya. Namun usaha yang dilakukan oleh masyarakat Mintaragen masih menggunakan cara konvensional. Untuk itu dalam pengabdian ini kami membuat kegiatan seminar yang dapat membantu masyarakat dalam mengembangkan usahanya. Target yang dicapai dalam pengabdian ini (1) mahasiswa mengimplementasikan pembelajarannya melalui presentasi (2) mahasiswa mengimplementasikan pembelajarannya melalui bazar dan pameran produk (3) melatih masyarakat dalam komunikasi pemasaran online. Tahapan kegiatan yang dilakukan (1) persiapan (2) pendampingan mahasiswa (3)  seminar (4) presentasi mahasiswa ke masyarakat (5) bazar dan pameran produk. Kata Kunci : Digital Marketing, Integreated Marketing Communication, UMKM  Strategic communication is one of the concentrations in UPS Communication Studies. The service this time is a form of collaboration between lecturers and strategic communication students in semester 5. The existence of this activity is the application of the lessons that have been learned from Digital Marketing and Integrated Marketing Communication courses. Implementation of learning which is an effort of community service in Mintaragen Village aims to help the community in developing their business. The people of Mintaragen Village, which is located close to the UPS campus, have many livelihoods as entrepreneurs. Businesses that are classified as UMKM are quite diverse, ranging from culinary, fishing, basic food businesses, laundry and others. However, the efforts made by the Mintaragen community still use conventional methods. For this reason, in this service we make seminar activities that can help the community in developing their business. The targets achieved in this service are (1) students implement their learning through presentations (2) students implement their learning through bazaars and product exhibitions (3) train the public in online marketing communications. The stages of the activities carried out are (1) preparation (2) student assistance (3) seminars (4) student presentations to the community (5) bazaars and product exhibitions.Keywords: Digital Marketing, Integrated Marketing Communication, UMKM
Media Massa dan Kontruksi Realitas (Analisis Framing Terhadap Pemberitaan UU IKN pada Media Online Tempo.co dan mediaindonesia.com) Didi Permadi; Inas Sany Muyassaroh; Hartuti Purnaweni; Agus Setio Widodo
Jurnal Ilmu Komunikasi Vol 22, No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.7754

Abstract

Wacana Pemerintah Indonesia memindahkan Ibu Kota Negara masih menjadi perbincangan diberbagai kalangan. Penelitian ini memiliki tujuan untuk mengetahui bagaimana cara Media massa dalam hal ini adalah Tempo.co dan Mediaindonesia.com mengkonstruksi pemberitaan terkait Undang-undang Ibu Kota Negara. Penelitian ini menggunakan analisis framing yang dikemukakan oleh Zhongdang Pan dan Geralad M Kosickly. Cara teknik pengumpulan data dalam penelitian ini adalah dengan mengumpulkan pemberitaan terkait UU IKN di media massa (Tempo.co dan Mediaindonesia.com). Tahapan berikutnya menganalisis berita tersebut dengan Teknik analisis Framing Zhongdang Pan dan Gerald M Kosickly, di mana model analisis ini digunakan untuk mengetahui realitas yang dibentuk dibalik wacana atau framing dari media massa. Hasil penelitian ini menjelaskan bahwa media memiliki kebijakan redaksi masing-masing dalam hal pemberitaan yang mempengaruhi keberpihakan sebuah media sesuai dengan kepentingan media tersebut, hal ini menimbulkan konstruksi dan realitas yang berbeda dalam pemberitaan di media massa. Penelitian ini akan memberikan wawasan mendalam tentang bagaimana media massa menggunakan framing (bingkai pemberitaan) dalam melaporkan isu-isu terkait UU IKN.
Pengaruh Intensitas Mengakses Akun Komunikasi Dakwah Di Instagram Terhadap Perilaku Imitatif Mahasiswa FISIP Universitas Pancasakti Tegal Gatha Daffa Wichaksana; Sarwo Edy; Didi Permadi
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 2 No. 1 (2022): Maret : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v3i1.3164

Abstract

This research aims to find out how the intensity of using da'wah communication accounts on Instagram has an impact on the imitative behavior of students at the Faculty of Social and Political Sciences, Pancaskti Tegal University consisting of 608 students, researchers will adopt a research sample of 86 students. This research uses quantitative methods by distributing questionnaires via Google-forms and observation. Then, samples were taken by calculating proportional probability using the stratified random-sampling method. Data was collected using a Likert questionnaire to measure the intensity of access to da'wah communication accounts on Instagram and student imitative behavior through five tests, namely the validity test.instrument, reliability test, normality test, coefficient of determination test (R Square), and Pearson product moment test. The research results show that the working hypothesis is accepted, showing a significant relationship between da'wah communication accounts on Instagram and the imitative behavior of FISIP UPS Tegal students. Apart from that, there is a significant correlation between the intensity of access to da'wah communication accounts on Instagram and the imitative behavior of FISIP UPS Tegal students, with a coefficient of 72.7%.
Konstruksi Realitas Arogansi Patwal di Platform Digital: Analisis Framing Pemberitaan Kasus Patwal RI 36 di Media Online Diana Sapitri; Ike Desi Florina; Didi Permadi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.6961

Abstract

This study aims to analyze the construction of the reality of the arrogance of RI 36 Patwal officers on digital platforms through a framing analysis approach. Using a descriptive qualitative method, this research examines how social media and online reporting shape public perceptions of the incident. The data collected were narratives, news articles, posts, and comments on social media related to the patwal arrogance incident. The analysis was conducted using the agih method to examine framing elements, such as syntactic structure, vocabulary, and rhetoric in the text that lead to the formation of public opinion. The results showed that the framing formed by social media and online news was more dominant towards a negative perception of Patwal officers, highlighting arrogant actions as a symbol of abuse of power. Despite clarification efforts from related parties, the public opinion formed through the initial framing remains difficult to change. This research reveals how framing on digital platforms has a major influence in shaping social reality and perceptions of the actions of state apparatus.
Strategi Pemasaran Konveksi Simple Cloth Industri Dalam Menarik Minat Konsumen Melalui Media Instagram Rizqi Amanda Rachmah; Didi Permadi; Sarwo Edy
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.8956

Abstract

The increasing competition in the marketing world in various aspects, makes the convection industry must be smart in attracting consumers. The convection industry is required not only to rely on product quality alone, but also requires an effective marketing strategy to build public trust and loyalty. This study focuses on the digital marketing communication strategy of Simple Cloth Industry. The problem that arises in this study is the need for uniforms, sashes, work shirts and other convections that require a trusted convection. Simple Cloth Industry has a great opportunity to market its convection business by providing direct offers and making Instagram the best portfolio in its business. This research method uses qualitative descriptive with the marketing mix theory from Kotler & Keller. Data collection techniques are obtained from the results of observations and interviews with Simple Cloth Industry. This study shows that Simple Cloth Industry has used Instagram in accordance with the theory of Kotler & Keller regarding the marketing mix, namely product optimization, price, location and promotion. Thus Simple Cloth Industry can develop until now because of the digital promotion that continues to grow. This study also found that Simple Cloth Industry has succeeded in creating strong relationships with customers through the use of structured and consistent social media so that relationships are well established.
Komunikasi Naratif Pesan Politik dalam Video Youtube PDP: Podcast Depan Pintu Ayu Eva Utami; Didi Permadi; Ike Desi Florina
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.9315

Abstract

Digital media such as YouTube has become a new means of conveying social and political issues narratively. The Front Door Podcast (PDP) hosted by Kaesang Pangarep utilizes narrative communication as an approach to educate the public in a light and informative style. This study aims to analyze the narrative communication in Podcasts, as well as the impact of the content presented to the audience. The research method used is descriptive qualitative with observation and content analysis techniques which use Tzvetan Todorov's narrative theory with three stages: initial situation, conflict, and resolution. The results of the study show that the narrative in the PDP discusses a lot about the world of politics. This can attract the idea of the audience so that they can think positively and be able to educate and entertain the audience, as well as improving and also having educational value and shaping people's perspective on social and political issues.
Development of Gen Z Participatory Communication Models in the Digital Information Crisis Didi Permadi; Diryo Suparto; Nabila Sofia A; Wulan Dwi H
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5418

Abstract

Penelitian ini bertujuan untuk mengembangkan model komunikasi partisipatif Generasi Z dalam menghadapi krisis informasi digital yang semakin kompleks akibat derasnya arus misinformasi dan hoaks di media sosial. Urgensi penelitian ini berangkat dari lemahnya mekanisme literasi digital, terbatasnya partisipasi kritis generasi muda dalam proses verifikasi informasi, serta minimnya model komunikasi yang responsif terhadap dinamika partisipasi digital. Pendekatan penelitian menggunakan metode deskriptif kualitatif melalui wawancara mendalam terhadap sepuluh informan yang mewakili komunitas Gen Z aktif di berbagai platform digital. Data dianalisis menggunakan perangkat lunak NVivo untuk menelusuri tema-tema utama, mengidentifikasi pola hubungan antarkategori, serta membangun konstruksi teoretik secara induktif. Hasil penelitian menunjukkan bahwa partisipasi digital Generasi Z tidak hanya bersifat aktif dan kolaboratif, tetapi juga reflektif, yang tercermin dalam tiga dimensi utama: refleksi pribadi dan emosional, kesadaran digital, dan etika komunikasi di ruang publik virtual. Dimensi-dimensi ini menandai pergeseran pola partisipasi dari perilaku reaktif menuju keterlibatan sadar dan bertanggung jawab. Kebaruan penelitian ini terletak pada formulasi model komunikasi partisipatif reflektif, yang memperluas paradigma partisipatif klasik dengan menambahkan elemen kesadaran diri, refleksi kritis, dan tanggung jawab etis dalam praktik komunikasi digital.
Pengaruh Daya Tarik Artis Korea Selatan Sebagai Brand Ambassador Produk Lokal Scarlett Terhadap Minat Beli Konsumen Perempuan Di Kabupaten Tegal Aris Tanty Selviani; Didi Permadi; Sarwo Edy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.8692

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik artis Korea Selatan sebagai brand ambassador terhadap minat beli konsumen perempuan pada produk lokal Scarlett di Kabupaten Tegal. Fenomena Korean Wave telah memengaruhi preferensi konsumen, khususnya perempuan muda, dalam memilih produk kecantikan yang diasosiasikan dengan idola Korea. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel 150 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner tertutup dengan skala Likert dan dianalisis menggunakan regresi linier sederhana melalui SPSS. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh instrumen memenuhi kriteria valid dan reliabel. Uji asumsi klasik (normalitas, linearitas, dan homoskedastisitas) juga terpenuhi. Hasil analisis regresi menunjukkan bahwa daya tarik dan peran brand ambassador Korea berpengaruh signifikan dan positif terhadap minat beli (koefisien regresi = 0,598; R² = 0,532; sig. = 0,000). Hal ini menunjukkan bahwa selebriti Korea memiliki pengaruh emosional yang kuat terhadap keputusan pembelian konsumen lokal. Strategi pemasaran melalui brand ambassador Korea dapat menjadi pendekatan efektif untuk meningkatkan penetrasi pasar produk lokal, khususnya dalam industri kosmetik.
Co-Authors Agus Setio Widodo Akhmad Habibullah Aris Tanty Selviani Ayu Eva Utami Diana Sapitri DIRYO SUPARTO Erny Rosyanti Gatha Daffa Wichaksana Hartuti Purnaweni Ike Desi Florina Inas Sany Muyassaroh Nabila Sofia A Oemi Hartati Rizqi Amanda Rachmah Sarwo Edy Wulan Dwi H