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All Journal Jurnal Pengabdian Masyarakat AbdiMas Martabe : Jurnal Pengabdian Kepada Masyarakat MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Studi Jurnalistik Populika Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Society
Uljanatunnisa, Uljanatunnisa
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Journal : Society

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Model Kemitraan CSR untuk Pengembangan UMKM yang Berkelanjutan: Studi Kasus Program Kemitraan pada PT Jasa Marga (Persero) Tbk Hendrayani, Yani; Maryam, Siti; Uljanatunnisa, Uljanatunnisa
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i1.134

Abstract

This research aims to examine Corporate Social Responsibility (CSR) Partnership Program to find an optimal and sustainable partnership model between State-owned Enterprises (SOEs) and Micro Small and Medium Enterprises (MSMEs) to advance the people's economic sector. This research was qualitative research with a case study approach. Data collection techniques used in this research were in-depth interviews, observation, and literature studies. In-depth interviews were conducted with 3 informants chosen as representatives of PT Jasa Marga (Persero) Tbk and 6 informants were taken as participants in Focus Group Discussions representing MSMEs fostered partners in the Jagorawi - Cikampek Toll network area. Informants were selected using a purposive sampling technique. The results showed that the CSR partnership model between SOEs and MSMEs is based on mutual respect, transparency, good communication and trust, mutual benefit to those involved, and has a consistent commitment from both parties.
CSR di Era Pandemi Berbasis Nilai-Nilai Bela Negara: Analisis Konten pada Situs Website Resmi Lima Badan Usaha Milik Negara Hendrayani, Yani; Uljanatunnisa, Uljanatunnisa
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.260

Abstract

The urgency of the COVID-19 pandemic in Indonesia continues to increase. Companies in Indonesia are now focusing on CSR programs to assist the government in accelerating the handling of COVID-19. This study aims to examine the form of social support by implementing CSR on the official website pages of 5 State-Owned Enterprises. The type of research used in this research is qualitative using a qualitative content analysis approach. Sampling used non-probability sampling method. The technique used was purposive sampling by taking samples of news content and various CSR activities on the website pages of 5 State-Owned Enterprises. The data analysis technique uses data coding using a deductive approach. The value analysis of CSR activities is implemented and implementing CSR based on the value state of defense. Otherwise, three CSR pillars, namely People, Profit, and Planet, are implemented in various CSR activities covering education, health, environment, infrastructure, community empowerment, disaster management, and special assistance to affected communities. The Result of the seven categories, the three most frequently encountered are community economic empowerment support through Micro, Small, and Medium Enterprises (MSMEs) and health support and educational support.
Adopsi Komunikasi Persuasi Ibu Muda dalam Pengembangan Bisnis Multi-Level Marketing (MLM) Mahdalena, Vina; Handayani, Lusia; Uljanatunnisa, Uljanatunnisa
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.369

Abstract

Business competition has given birth to a network marketing system or what is commonly referred to as Network Marketing. The utilization used in Network Marketing, or what we currently know as MLM (Multi-Level Marketing), uses a network system where interpersonal communication is required both between MLM members and communication between members, customers, and prospective consultants. The interpersonal communication of consultants determines MLM business. How do they apply persuasive communication to persuade consumers or other consultants to join their network? This research uses a case study method. The results illustrate three important things young mothers do when running an MLM business to build the household economy. First, a trustworthy communicator will build credibility. Second, I need to understand how to convey messages in the MLM trading system; third, I need to choose communication channels that follow the objectives.
Co-Authors Abdullah, Ahmad Zakki Abdullah, Ahmad Zakki Apriliyanti, Fitria Azwar Azwar Azwar, Azwar Baskara, Ratu Laura Febriany Fitria Apriliyanti Fitria Ayuningtyas Fitria Putri Mahanani Handayani, Lusia Hidayah, Della Bagusnur Irpan Ripa’i Sutowo Kusuma, Alfia Mahanani, Fitria Putri Mahdalena, Vina Maria Febiana Christanti Putra, Rizki Pratama Putri Gumilang, Natassja Rizki Pratama Putra SITI MARYAM Siti Maryam Supratman Supratman Supratman Supratman, Supratman Surahmad Wahyuningratna, Ratu Nadya Wardhani, Alysha Tri Yani Hendrayani