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All Journal Niagawan JUIMA : Jurnal Ilmu Manajemen JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Forum Manajemen Widya Accarya Jurnal Ilmiah Satyagraha EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Nusantara Hasana Journal Jurnal Visi Manajemen (JVM) KOLONI Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia
Ni Putu Andini Desiyanti Laksmi
Fakultas Ekonomi, Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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MEMBANGUN USAHA KREATIF, INOVATIF DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KOTA DENPASAR Anggraeni Nisa Rachmawati; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.115

Abstract

Entrepreneurship can be in the form of an imaginative and inventive capacity, keen to see gaps and continuously open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, beneficial innovation on the entrepreneurship of MSME Sukla Satyagraha. One of the pioneers of developing MSME in Bali is the Satyagraha Movement. The Satyagraha movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of economic empowerment of Balinese manners that adheres to Hindu ethics as well as synergizes between ancestral concepts and modern generation concepts that have undergone various forms of change. Being an innovator has advantages, that's what Panada Store respondents, Laklak Bu Nyoman and Jaje Bali Jaen, did. Although there are now many who sell pastels, Balinese laklak and traditional Balinese snacks with a similar concept, the Panada Store brand has already been known as a seller of pastels that have wrappers like bread. Mrs. Nyoman's Laklak is known as laklak by using firewood stoves and Mrs. Komang's Jaje Bali Jaen which has various variants compared to other traditional snack entrepreneurs. In addition, in this case, businesses that sell products that follow this similar concept cannot be considered as innovations, because they are considered to have imitated or modified existing products with the same market. Business owners also set creative solutions to overcome the problem of changing culinary trends. Keywords: Creativity, Innovation, Social Entrepreneurship, MSME, Gerakan Sukla Satyagraha
Kualitas Konten Digital Marketing Dan Pengaruhnya Terhadap Brand Image Dan Keputusan Pembelian Konsumen Di Kota Denpasar Ni Kadek Sri Rita Indriyani; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.247

Abstract

Digital marketing content is one of the marketing tools that can utilize social media as a place to promote a product through a digital content with quality which later on the promotion can affect the brand image of a product and make target consumers lead to consumer purchasing decisions. This study aims to determine the variable quality of digital marketing content and its influence on brand image and consumer purchasing decisions in the city of Denpasar. The samples used in this study were 109 samples and this research was conducted on the Babi Guling culinary SMEs in the Denpasar city. The method used in this study is a quantitative method using a questionnaire distribution instrument that has been processed and tested for reliability, validity, classical assumptions, regression analysis test and path analysis with Sobel test. The results of data processing obtained by this study that have been processed with SPSS obtained the following results: the variable quality of digital marketing content does not have a significant positive effect on consumer purchasing decisions in the city of Denpasar, the quality of digital marketing content has a significant effect on brand image, brand image has a significant positive effect on consumer purchasing decisions, and brand image is able to mediate the influence between the quality of digital marketing content on consumer purchasing decisions in the city of Denpasar.  Keywords: Digital marketing content quality, brand image, consumer purchasing decisions
Business Model Canvas and Digital Marketing Approach to Increase Market Share: A Case Study of View Point Resto Lahangan, Karangasem I Made Sukerna; Anak Agung Elik Astari; Ni Putu Andini Desiyanti Laksmi
Jurnal Penelitian Ekonomi dan Akuntansia (JPENSI) Vol. 10 No. 3 (2025): Jurnal Penelitian Ekonomi dan Akuntansia (JPENSI)
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the application of the Business Model Canvas (BMC) approach and digital marketing strategies in an effort to increase the market share of View Point Resto Lahangan, Karangasem. Amidst increasingly fierce competition in the culinary industry, the use of a structured business model and digital-based marketing strategies are key factors in attracting customers and expanding market reach. The research method used is a case study with a qualitative approach, through in-depth interviews, direct observation, and secondary data analysis. Based on the comprehensive research and discussion, it can be concluded that the internal strategy factor analysis (IFAS) showed a total score of 3.34, indicating that this restaurant has a strong internal strategy to address its weaknesses. Meanwhile, the external strategy factor analysis (EFAS) obtained a total score of 3.18, indicating the restaurant's ability to respond well to external factors and utilize existing opportunities to overcome threats. Furthermore, from the Business Model Canvas analysis review, this business demonstrates a strong foundation. This restaurant targets all age groups and offers attractive value propositions, such as friendly service, fresh products, prices commensurate with quality, and environmentally friendly packaging. Customer relationships are built through the website and educational content, while revenue streams are supported by varied product prices and various payment systems
Co-Authors Anggraeni Nisa Rachmawati Astari, Anak Agung ELik Dewa Ayu Sinta Dewi Gusti Putu Suarman I Made Sukerna I Made Wira Adi Kusuma I Nyoman Bawa Bagiada I Wayan Agustina Agustina Ni Kadek Sri Rita Indriyani Ni Ketut Murdani Ni Luh Ayu Suda Sucandrawati Ni Luh Indiani Ni Luh Putu Damayanti Ni Putu Elysa Widiastari Ni Putu Puspa Jayanti Ni Putu Yunita Putri Ni Wayan Ari Sudiartini Ni Wayan Suartini Novita Anjasari Wayan Ardani