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All Journal Jurnal Kedokteran Brawijaya IPTEK Journal of Proceedings Series Journal of the Medical Sciences (Berkala Ilmu Kedokteran) e-Journal Pustaka Kesehatan Jurnal Keolahragaan Journal of Agromedicine and Medical Sciences Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) UNEJ e-Proceeding Jurnal Profesi Medika: Jurnal Kedokteran dan Kesehatan Qanun Medika - Medical Journal Faculty of Medicine Muhammadiyah Surabaya Al-sihah: The Public Health Science Journal JPSCR : Journal of Pharmaceutical Science and Clinical Research Jambura Edu Biosfer Journal Supremasi Hukum: Jurnal Penelitian Hukum Jurnal Rekonstruksi dan Estetik Unram Journal of Community Service (UJCS) JKKI : Jurnal Kedokteran dan Kesehatan Indonesia Indonesian Journal of Biomedicine and Clinical Sciences
Ulfa Elfiah
Department Of Plastic Reconstructive And Aesthetic Surgery, Faculty Of Medicine, Universitas Jember, Jember, Indonesia
Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences

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Journal : UNEJ e-Proceeding

 1 
SOCIAL MARKETING STRATEGY VOLUNTEER EXPERIENCE IN HANDLING CLEFT LIP AND PALATE PATIENTS (CLPP) IN JEMBER AND BONDOWOSO DISTRICT Ulfa Elfiah
UNEJ e-Proceeding 2017: Proceeding of 3rd International Nursing Conference
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Background: The reality shows that people with cleft lip and palate initially refuse to perform surgery. The reason are 1) the patient feels fear because the myth of the operation is dangerous; 2) the myth of skin for operation is taken from the thigh; 3) they feel afraid that they cannot pay operating costs because it is very expensive and 4) there is information if a patients do examination in the hospital only for taking photographs but no realization for treatment. This study aims to describe the meaning of social marketing strategy experience of a volunteer in handling cleft lip and palate in Jember and Bondowoso. Methods: Qualitative research with phenomenology design using in-depth interview technique on two participants with characteristics: 1) social marketing volunteer; 2) understand and be able to speak Indonesian; 3) expressed willingness to become a participant. Results: The research produced four strategic themes that it is used by social workers to assist in handling cleft lip and palate patients. The strategy included knowing the causes of delay in surgery, making a network, generating trust in patients, using media as tool or way of communicating with society. Conclusions: Social marketing volunteer experience in Jember and Bondowoso is very spesific with using four strategies as key to success supporting and handling society with cleft lip, and palate willing to do the operation. This strategies can be adopted as the approach of health worker such as nurses in overcoming health problems. Keywords: phenomenology, cleft lip, and palate, volunteer social marketing, strategy
Co-Authors Adelia Handoko Aditya Kurniawan Agnellia Maulidya Utami Aisyah Amini, Stefia Annisa Sarfina Djunaedy Aprinova, Dicky Primadika Apryanita, Hudayah Ardhina Mahadica Nugroho Arif Arif Aziz, Ayu Munawaroh Candra Agung Wibisana Cicih Komariah D. S. Perdanakusuma Desie Dwi Wisudanti Diana C. Mufida Dina Helianti Dini Agustina Duriyanto Oesman Dwita Aryadina Rachmawati Elly Nurus Sakinah, Elly Nurus Ema Fawziyah Ulfah ENNY SUSWATI F P H, Fransiska Nooril Faa'is Artama, Alfila Fajar Kurniawan Hidayat Fajar Kurniawan Hidayat Fajar Kurniawan Hidayat, Fajar Kurniawan Fatimatuzzahra Fatimatuzzahra Fatmalia Fhierziandrini Nuzuliana Fendi Setyawan Heni Fatmawati Hilda Nur Achfidawati I Gede Widhiana Suarda Kirana Nadyatara Krisno Adji, Novan Kristianningrum Dian Sofiana Kushariyadi Kushariyadi Kushariyadi Laksmi Indreswari Luh Putu Ratna Sundari Luluk Mauludyahwati M. R. Hutagalung Maidy Frista Rosanti Meytika Fauziah Sugiartanti Misnawi Misnawi Mochammad Amrun Hidayat Mochammad Amrun Hidayat Muhammad A. Shodikin Muhammad Fahmi Naufal Muhammad Izat Fuadi Muhammad Yuda Nugraha Nadiyatul Husna, Fella Nikmatul Maula Nur Rahmadani Novan Krisno Adji Nugraha Wahyu Cahyana Nur Hidayah, Siti Phill T Koesbandriati Ramadhani, Alfiyah Rena Normasari Sahazra Chakra Firdaussaid, Jihad Sheila Rachmania Shinta Rumastika, Nindya Sudarti Sudarti Surya Wahyudi, Septa Suryani, Dissa Yulianita Wahyu Rachmadi Akbar Wahyudi, Septa S Waskito Setiaji Winaspita Aulia Putri Windharto, Agus Wiryaning Putri, Komang Yunita