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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Ekuivalensi JURNAL ILMIAH MAKSITEK Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science JSSM Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Syaifullah Syaifullah
UNIVERSITAS PUTERA BATAM
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Promosi Dan Kualitas Layanan Terhadap Kepuasan Tamu Pada PT. Tri Sukses Sejati Go Massage Batam Syaifullah Syaifullah; Nerli Nerli
JURNAL EKUIVALENSI Vol. 5 No. 2 (2019): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

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Abstract

Abstrak Dalam perkembangan dunia bisnis, persaingan bisnis pijat semakin kompetitif dan semakin ketat. PT Tri Sukses Sejati Go Pijat Batam adalah salah satu layanan bisnis pijat. Promosi dan Kualitas Layanan adalah salah satu faktor untuk Kepuasan pelanggan. Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh Promosi dan Kualitas Layanan terhadap Kepuasan pelanggan di PT Tri Sukses Sejati Go Massage Batam. Populasi dalam penelitian ini didasarkan pada jumlah total pelanggan per bulan yang berjumlah 205 orang. Sampel yang digunakan dalam penelitian ini adalah 100 responden yang diperoleh melalui rumus Slovin. Teknik pengambilan sampel yang digunakan adalah insidental sampling. Data penelitian adalah data primer yang diperoleh dengan metode kuesioner dan diuji menggunakan metode analisis regresi berganda dengan bantuan SPSS versi 20. Hasil perangkat lunak menunjukkan bahwa nilai signifikan dari uji F adalah 0,000 dan lebih kecil dari 0,05 sehingga secara bersamaan, Promosi dan Kualitas Layanan memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sedangkan secara parsial, nilai signifikan dari uji T untuk variabel Promosi dan Kualitas Layanan adalah 0,000 sehingga dapat disimpulkan bahwa promosi dan kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan. Kata kunci: Promosi; Kualitas Layanan; Kepuasan Pelanggan Abstract In the development of the business world, the massage business competition is increasingly competitive and increasingly tight. PT Tri Sukses Sejati Go Massage Batam is one of the massage business services. Service Promotion and Quality is one factor for Guest Satisfaction. The research aims to obtain empirical evidence regarding the influence of Promotion and Service Quality on Guest Satisfaction at PT Tri Sukses Sejati Go Massage Batam. The population in this study was based on the total number of guests per month totaling 205 people. The sample used in this study was 100 respondents obtained through Slovin formula. The sampling technique used is incidental sampling. The research data are primary data obtained by questionnaire method and tested using multiple regression analysis method with the help of SPSS version 20. The software results show that the significant value of the F test is 0,000 and smaller than 0.05 so that simultaneously, Promotion and Quality of Service has a significant influence on guest satisfaction. While partially, the significant value of the T test for the Promotion and Service Quality variable is 0,000 so it can be concluded that promotion and service quality have a significant effect on guest satisfaction. Keywords: Promotion; Service Quality; Guest Satisfaction
PENGARUH KOMPENSASI, STRES KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION PADA PT SUKSES JAYA INDAH Ryan Ervindo; Syaifullah Syaifullah
JURNAL EKUIVALENSI Vol. 6 No. 1 (2020): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

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Abstract

Abstrak Perusahaan perlu memperhatikan karyawannya dari segi kompensasi yang diberikan, stres kerja yang dialami karyawan serta komitmen karyawan untuk perusahaan. Tujuan penelitian ini adalah untuk mengetahui adanya pengaruh signifikan antara kompensasi, stres kerja dan komitmen organisasi terhadap turnover intention pada PT Sukses Jaya Indah dengan teknik pengambilan sampel jenuh sehingga jumlah sampel yaitu 117 responden yang merupakan karyawan dari PT Sukses Jaya Indah. Metode pengumpulan data yaitu dengan kuesioner. Uji kualitas data dalam penelitian ini menggunakan uji validitas dan uji reliabilitas, uji asumsi klasik dan uji pengaruh dalam penelitian ini menggunakan analisis regresi linear berganda dan analisis koefisien determinasi (R2), sedangkan uji hipotesis dalam penelitian ini menggunakan (uji t) dan (uji F) dengan menggunakan software program SPSS Versi 25. Dari hasil uji t dan uji F, maka dapat disimpulkan bahwa kompensasi secara parsial berpengaruh signifikan terhadap turnover intention, stres kerja secara parsial berpengaruh signifikan terhadap turnover intention dan komitmen organisasi secara parsial berpengaruh signifikan terhadap turnover intention, serta secara simultan kompensasi, stres kerja dan komitmen organisasi berpengaruh signifikan terhadap turnover intention pada PT Sukses Jaya Indah
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian pada PT. Bintang Araya di Kota Batam Sabrina Sabrina; Syaifullah Syaifullah
JURNAL EKUIVALENSI Vol. 6 No. 2 (2020): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

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Abstract

Abstract The development of technology and business has a significant impact on human life in this world, and many companies are growing and developing rapidly. One of them is the provision of transportation services to achieve convenience for the wider community as consumers in using transportation services that are very important for life. This study aims to determine the effect quality of service and promotion of their purchasing decisions PT Bintang Araya. The research method uses a non-probabilty sampling. The data collection technique is by distributing question naires to 283 respondents are visitor data at PT Bintang Araya. Data analysis using SPSS version 21. Based on the results of testing through multiple lineari regression analysis the results of the coefficient of determination (R2) were 34.4%, the results showed that the quality of service and promotion together had a positive and significant effect on purchasing decisions. The results of the T test show the value of t count variable service quality is 2.125 and promotion is 7.179. Both variables value is greater than t table so can be concluded that from the results of the analysis, the variables of services quality and promotion together have a positive and significant effect on purchasing decisions. Abstrak Perkembangan teknologi dan bisnis memiliki dampak signifikan pada kehidupan manusia di dunia ini, dan banyak perusahaan tumbuh dan berkembang pesat. Salah satunya adalah penyediaan layanan transportasi untuk mencapai kenyamanan bagi masyarakat luas sebagai konsumen dalam menggunakan layanan transportasi yang sangat penting bagi kehidupan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan promosi terhadap keputusan pembelian mereka PT Bintang Araya. Metode penelitian menggunakan non-probabilty sampling. Teknik pengumpulan data adalah dengan membagikan kuesioner kepada 283 responden yaitu data pengunjung di PT Bintang Araya. Analisis data menggunakan SPSS versi 21. Berdasarkan hasil pengujian melalui analisis regresi linier berganda hasil koefisien determinasi (R2) adalah 34,4%, hasil penelitian menunjukkan bahwa kualitas layanan dan promosi secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil uji T menunjukkan nilai kualitas pelayanan variabel t hitung adalah 2,125 dan promosi adalah 7,179. Nilai kedua variabel lebih besar dari t tabel sehingga dapat disimpulkan bahwa dari hasil analisis, variabel kualitas layanan dan promosi secara bersama-sama memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Keyword: Quality of Service; Promotion; Purchasing Decision.
Memaksimumkan Brand Loyalty, Brand Trust Dan Brand Image Melalui Satisfaction Nasib Nasib; Syaifullah Syaifullah; Zulia Rifda Daulay
JURNAL EKUIVALENSI Vol. 7 No. 1 (2021): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v7i1.476

Abstract

Tujuan utama dalam penelitian ini yaitu untuk mengetahui secara langsung pengaruh brand trust dan brand image terhadap satisfaction serta dampaknya terhadap brand loyalty. Pendekatan penelitian ini merupakan analisis jalur. Dimana analisis jalur dilakukan secara langsung dan tidak langsung antara variabel brand trust dan satisfaction serta dampaknya terhadap brand loyalty. Populasi da sampel yaitu mahasiswa aktif tahun ajaran 2018-2019 pada kampus Politeknik Unggul LP3M. Teknik penarik sampel menggunakan accidental sampling dimana peneliti hanya mengambil 125 responden. Hasil penelitian menunjukkan bahwa secara langsung variabel brand trust dan brand image berpengaruh positif dan signifikan terhadap satisfaction. Kemudian secara tidak langsung brand trust dan brand image berpengaruh positif dan signifikan terhadap brand loyalty melalui satisfaction Kata Kunci Brand Trus; Brand Image; Satisfaction; Brand Loyalty
EFEK PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT. BESTEL SARANA TRANSPORTASI DI BATAM Syaifullah
Journal of Social Sustainability Management Vol. 3 No. 1 (2022): Oktober 2022
Publisher : Journal of Social Sustainability Management

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Abstract

This research was conducted based on the background of a competitive business climate and demands for improving the quality of human resources, especially in the field of outsourcing and cleaning services. This study aims to determine and analyze the effect of employee training (X) on employee performance at PT Bestel Sarana Transportasi. The research method applied is quantitative research methods. Data collection was carried out by distributing questionnaires to 57 respondents as research samples, using the Slovin formula to determine the number of research samples. In this study, the data analysis technique used validity test, reliability test, classical assumption test (normality tes and heteroscedasticity test), simple linear regression analysis test, with the help of SPSS version 20 software program. Based on the results of multiple linear regression statistical calculations, it is proven that the Training variable (X) has a positive and significant effect on employee performance (Y) with the result of Sig.count 0.000 < = 0.05.
THE INFLUENCE OF LEADERSHIP STYLE, CAREER DEVELOPMENT AND INDIVIDUAL COMMITMENT ON EMPLOYEE PERFORMANCE AT ALFAMART IN BATAM CITY Wasiman Wasiman; Yvonne Wangdra; Suhardi Suhardi; Syaifullah Syaifullah
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i2.7226

Abstract

The research implementation was based on a research on research objects, namely Alfamart in Batam City with limited problems at Alfamart in the Sekupang area. This study aims to analyze and determine the influence of leadership style, career development and individual commitment to employee performance at Alfamart in Batam City. In carrying out this research using the method of distributing questionnaires to Alfamart employees in Batam City, with a total sample of 120 samples used in this study. Several tests were used, such as respondent's test, validity test, reliability test, normality test, t test, r test and f test. Based on the results of the validity test, it can be concluded that all the data used is valid and can be continued for reliability tests and other follow-up tests. Based on the results of the t test, it was found that the leadership style variable had a positive and significant effect on employee performance at Alfamart in Batam City. Furthermore, career development variables and individual commitment have a significant effect on employee performance at Alfamart in Batam City. The results of the Adjusted R-Square test show that performance variables can be influenced by leadership style, career development and individual commitment variables by 84%. The results of the f test conclude that all variables have a significant effect on employee performance at Alfamart in Batam City.
PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI KECAMATAN BATU AJI KOTA BATAM Syaifullah Syaifullah; Algifanri Maulana; Very Karnadi; Riki Tantowi
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 1 No. 1 (2020): Jurnal Abdikmas
Publisher : LPPM Universitas Kahuripan Kediri

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Abstract

AbstrakWilayah Batu Aji Kota Batam memiliki sejumlah pengusaha baik itu usaha mikro, kecil maupun menengah (UMKM).UMKM tersebut memiliki perencanaan dalam memanfaatkan digital marketing bagi tumbuh dan kembangnya usaha yang dikelola oleh UMKM tersebut. Perencanaan program ini diharapkan juga dapat membantu menambahkan pendapatan masyarakat. Masyarakat telah memiliki cara pemasaran sendiri. Akan tetapi, pengetahuan mengenai digital marketing yang masih minim. Kegiatan pengabdian ini bertujuan untuk memberikan solusi terhadap hal tersebut, dengan pembinaan pemanfaatan digital marketing bagi UMKM Kecamatan Batu Aji. Peserta dalam pembinaan ini akan diberikan kepada para pelaku UMKM batu aji. Pelaksaan kegiatan akan dilakukan minimal tiga kali pertemuan. Dimana kegiatan terdiri dari sosialisasi, praktek langsung dan melihat hasil dalam pelaksanaan. Kegiatan pengabdian kepada masyarakat ini dilakukan dalam bentuk pembinaan. Ekspektasi tim pengabdian adalah peningkatan pendapatan dan keunggulan produk di UMKM batu aji serta dapat membuka lapangan pekerjaan ataupun membukabisnis dengan pemanfaatan digital marketing.Kata Kunci ; Digital, Marketing, UMKM AbstractThe Batu Aji area of Batam City has a number of entrepreneurs both micro, small and medium enterprises (MSMEs). UMKM has a plan in utilizing digital marketing for the growth and development of businesses managed by these MSMEs. This program planning is also expected to help increase community income. The community has their own marketing method. However, knowledge about digital marketing is still minimal. This service activity aims to provide solutions to this, by fostering the use of digital marketing for SMEs in Batu Aji District. Participants in this training will be given to the stone aji SMEs. Implementation of activities will be carried out at least three times a meeting. Where the activity consists of socialization, direct practice and see results in implementation. Community service activities are carried out in the form of guidance. The service team's expectation is to increase revenue and product excellence at UMKM Batu Aji and be able to open jobs or open businesses using digital marketing.Keyword : Digital, Marketing, MSMEs
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT Osi Electronics Batam Syaifullah Syaifullah
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8101

Abstract

The purpose of this research is to determine 1. Effect of Work Discipline on Employee Performance in PT Osi Electronics Batam partially; 2. Effect of Work Motivation on Employee Performance partially; and (3) Effect of Work Discipline and Motivation on Employee Performance Work simultaneously. Methods: Total population in this study was 138 employees and the amount of sample in this study was 138 employees, Data Collection Techniques by questionnaire, sampling technique research using sampling techniques saturated. Analysis method is Quantitative Analysis, Quantitative Analysis with Multiple Linear Regression, determination (R Square), to determine the factors that influence employee performance with the coefficient of determination in Partial (r2) and simultaneous (R2). To test the hypothesis with the t-Test (Partial) and F-Test (Simultaneously), with a significance level (α = 0.05). The results showed that the influence of the variable Work Discipline Employee Performance is equal to 0.537 (53.70%). Work Motivation variable amount of influence on employee performance is equal to 0.887 (88.70%). The magnitude of the effect of variable Work Discipline and Motivation on Employee Performance Working simultaneously on PT Osi Electronics Batam amounted to 4,065 (40.65%).
Co-Authors ALAN FABUARI Algifanri Maulana, Algifanri Dewi Kristina Sinaga Elini Elini Fen Riki Hikmah Hikmah Jeni Tang Mira Mira Nasib Nerli Nerli Riki Tantowi Ryan Ervindo Sabrina Sabrina Suhardi Suhardi Titik Efnita Very Karnadi Wasiman, Wasiman Yvonne Wangdra Zulia Rifda Daulay