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All Journal Jurnal Ilmu Keluarga dan Konsumen

Hartoyo Hartoyo

Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor

Author-ID : 2667375

Economics, Econometrics & Finance Education Nursing Public Health Social Sciences

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TINGKAT PENGETAHUAN, PERSEPSI, PEREFERENSI KONSUMEN, DAN PERILAKU PENGGUNAAN GAS ALAM DI KOTA BOGOR Arina Hayati; Hartoyo Hartoyo; Retnaningsih Retnaningsih
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 2 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This research analyzed family characteristics, knowledge, perception, preference, and behavior of natural gas utilization; analyzed correlation among research’s variables; and identified the variables that influenced the behavior of natural gas utilization in Tegal Gundil, Bogor City. This research involved 60 families who used natural gas. Data collected by interview with questionnaire and was analyzed by descriptive, Pearson correlation, and regression test. The results showed that mostly family had good knowledge and perception about natural gas. Mostly family prefer to natural gas compare to others fuels. Research results also showed that all of family used natural gas to cook every day. Knowledge and perception about natural gas correlated significant with mother’s education and family income. Knowledge correlated positive significant with perception. Meanwhile, behavior of natural gas utilization was influenced by husband’s work and amount of family member.

PENGARUH NILAI DAN GAYA HIDUP TERHADAP PREFERENSI DAN PERILAKU PEMBELIAN BUAH-BUAHAN IMPOR Astari Sukmaningtyas; Hartoyo Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 6 No. 1 (2013): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This study was intended to determine the influence of values and lifestyle on the preferences and purchasing behavior of imported fruits. This study applied cross sectional design and involved 60 housewives which were randomly selected. The result showed that most of the housewives’ ethnocentrism level was categorized at low level and most of them were considered to perform family oriented lifestyle. The fruit preferences showed that imported apple and longan were more preferred than the local ones, while local oranges were more preferred than the imported one.The result also indicated that preferences toward imported longan significantly correlated with preferences toward imported apple and oranges. Regression analysis revealed that ethnocentrism significantly affect preferences of imported oranges and purchasing of imported apple. The results also confirmed that social active oriented lifestyle significantly affected purchasing of imported apple.

PENGARUH NILAI, TINGKAT PENGETAHUAN, DAN SIKAP TERHADAP PERENCANAAN KEUANGAN HARI TUA Ririn Nindia Astuti; Hartoyo Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 6 No. 2 (2013): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This study aimed to analyze the correlation between attitudes, subjective norms, and behavioral control in financial retirement planning. In addition, this study also aimed to analyze the influence of student characteristics, family characteristics, values, knowledge, attitudes, subjective norms, and behavioral control on the intention to do financial retirement planning that was approached by Theory of Planned Behaviour. The study involved 250 undergraduate students of Bogor Agricultural University who took management of financial consumer courses. Value was measured by Multi Item Measures of Values (MILOV). Data were collected by self-report techniques and was analyzed by hierarchical cluster analysis, Pearson correlation test, and logistic regression test. The results showed that attitudes, subjective norms, and behavioral control correlated positive significantly with the intention to do financial retirement planning. In addition, the intention to do financial retirement planning was influenced by age, father’s income, the value (the value’s orientation was low on a sense of accomplishment dimension and self-respect dimension; high on security dimension and self-fulfilment dimension), knowledge, and attitudes.

PERILAKU INVESTASI ANAK PADA KELUARGA MISKIN DAN TIDAK MISKIN Nofia Mutiara Bahri; Hartoyo Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 6 No. 3 (2013): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Investment behavior is an important factor to reach qualified children outcomes. This study aimed to analyze the differences in value of children, the investment behaviors, and family expenditure allocation to investment between the children of poor and non-poor families. In addition, this study also aims to analyze the influence of family characteristics, the value of the child, and investment behavior towards children investment expenditure allocation. The study involved 55 families with elementary school children (grade 1 and 2) in Kotabatu village,Ciomas subdistrict, Bogor District, West Java Province. Data were collected by interviewing the mothers and using questionnaire. Data were analyzed using independent samples t-test and multiple linear regression. The results showed that value of children and children’s investment behavior of poor and nonpoor families differ significantly (p<0.01). Parent’s perceptions of economic value had significant negative effect on the expenditures allocation for children’s investment. The expenditures allocation for children’s investment increased with the growing number of schooled children.

ANALISIS NIAT BELI ASURANSI JIWA PADA MAHASISWA: APLIKASI THEORY OF PLANNED BEHAVIOR Novie Astri Pratiwi; Hartoyo Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 1 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The decision making to buy the life insurance product can be determined by supported attitude for the intention. The purpose of this research was to analyze life insurance purchase intention of college students using the application of the Theory of Planned Behavior (TPB). This research used cross sectional design and involved 250 college students who attended Personal Financial Management Course. Characteristics of college students were measured among three dimensions that were social demography characteristics, value, and financialknowledge. The results indicated that the most of students had high self-respect value score but low security value score. The level of financial knowledge, both subjective and objective measurement of knowledge, attitude toward life insurance product, subjective norms, and perceived behavioral control were considered to be at good level. Further analysis indicates that life insurance purchase intention was significantly correlated with attitudes toward life insurance product (r=0,634; p<0,01), subjective norm (r=0,470; p<0,01), and perceived behavioral control (r=0,508; p<0,01). Life insurance purchase intention is influenced by the value of security and self-respect, subjective financial knowledge, and attitude toward life insurance product.

PENGARUH DUKUNGAN SOSIAL DAN STRATEGI NAFKAH TERHADAP KESEJAHTERAAN SUBJEKTIF KELUARGA USIA PENSIUN Sri Sulastri; Hartoyo Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 2 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The retirement age is often refers with periods of decline of welfare including economic condition, physical, psychological, and social. A supported environment and availability of alternative source of income will determine the happines of retirement age. This aim of this study was to analyze the influence of social support and livelihood strategies on subjective well-being of family at retirement age. This study used cross sectional study design. This research involved 154 families with husband or wives aged 56 years old or above and being retired. The samples were selected purposively and grouped into two categories (government officer and nongovernment officer). Data were collected by interview used questionnaire and analyzed by compare means independent sample t-test and multiple linear regression. Results of this study indicated that subjective well-being of government officer families was higher than nongovernment officer. Factors that influenced subjective well-being of family at retirement age were family income, social support, and livelihood strategies.

PERUMUSAN STRATEGI PEMASARAN FRY COUNTER DENGAN PENDEKATAN MODEL AIDA Andi Oktoriyana; Ujang Sumarwan; Hartoyo Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 2 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This research examined factors which are mentioned in various literatures that have influence on AIDA models to buy fry counter which are attention, interest, and desire. The model also influenced by perceived attributes, personal characteristics, and external factors. Furthermore, the analysis result become a basic for formulating the marketing strategy of fry counter as an innovative product. Analysis was carried out using Structural Equation Modeling. The data for this study were collected from 152 respondents who were fish farmers located in Sukabumi Regency, West Java Province. This research found that external and internal factors influenced positively perceived attributes faktors. The external and perceived attributes factors also influenced positively attention factor. The external factor had negative influence but internal and attention factors had positive influence on consumer’s interest. Perceived attributes and interest factors influenced positively desire factor. Managerial implications is elaborated in the discussion.

MODAL SOSIAL, STRATEGI KOPING EKONOMI, DAN KESEJAHTERAAN OBJEKTIF KELUARGA DENGAN PEREMPUAN SEBAGAI KEPALA KELUARGA Hurriyyatun Kabbaro; Hartoyo Hartoyo; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Number of female-headed families tended to increase in Indonesia. The new family structures with maternal functions simultaneously as head of the family led to various adjustments, especially to maintain the family welfare. This research was aimed to analyze social capital, economic coping strategy, and objective well-being of female-headed families. This research held in Bogor District and used cross sectional design. This research involved 53 female-headed families who have been became single-parent since last two years. The families were chosen by snowball sampling and the data was obtained by interview using questionnaire. The result showed that more than half of female-headed families had income over the poverty line. Analysis of logistic regressiondiscovered female-headed’s age had significant chance to have positive influence on family objective well-being. Family objective well-being was influenced by social capital variable particularly in dimension of trust and social network. This research estimated that decreasing of cutting back expenses strategy will give higher chance to identify family to be more prosperous objectively.

HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA Stevanus Bayu Satriawan; Hartoyo Hartoyo; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 1 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketing factors, and also consumers’ characteristics are identified as determinant factors of unplanned purchase behavior. This research aimed to examine influence of marketing factors and consumer hedonism on unplanned purchase behavior of consumers of bakey outlet that was located in one of shopping center in the city of Bekasi. The sampling in this research used non-probability sampling. The number of the respondents was 192 people that became consumers of ABC bakery outlet. The analysis data used Structural Equation Modelling (SEM). Theresult showed that product and marketing indicator were significant indicators of latent variable of marketing factors (marketing mix). Moreovver, marketing factors had direct influence on consumer hedonism and unplanned purchase behavior positive significantly. Marketing factors also influenced indirectly on unplanned purchase behavior positive significantly; with consumer hedonism as mediator variable.

Co-Authors Achmad Fahrudin Ali Khomsan Andi Oktoriyana Arina Hayati Armaini Rambe Astari Sukmaningtyas Atika Rahma Eka Wulida Latifah Elisa Diana Julianti Emmy S Karsin Herien Puspitawati Hurriyyatun Kabbaro Ignatius Suksmadi Istiqlaliyah Muflikhati Lilik Noor Yuliati Melly Latifah Nofia Mutiara Bahri Noorma Bunga Aniri Novie Astri Pratiwi Retnaningsih Retnaningsih Ririn Nindia Astuti Sri Rahayu Mulyani Sri Sulastri Stevanus Bayu Satriawan Suprihatin Guhardja Ujang Sumarwan Umu Rosidah Za'iemah Asy Syifa

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