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All Journal Fokus Bisnis Pro Bisnis CESS (Journal of Computer Engineering, System and Science) JBIMA (Jurnal Bisnis dan Manajemen) Journal of Applied Data Sciences Nusantara Hasana Journal ProBisnis : Jurnal Manajemen Ijtimā`iyya: Journal of Muslim Society Research Jurnal Pengabdian Mitra Masyarakat (JPMM) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Arief Adhy Kurniawan
Mahasiswa Program Studi Doktor Ilmu Manajemen, Universitas Jenderal Soedirman
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Social Sciences Other

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Social Interaction Services as Mediation between Corporate Image and Social Interaction Satisfaction Kurniawan, Arief Adhy; Kartawan, Kartawan; Setyawati, Srimurni; Nida, Faridatun
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.435

Abstract

MSMEs are currently growing rapidly, especially MSMEs that provide social interaction services in restaurants or cafes. Social interaction develops along with the existence of social media. This has resulted in competition for MSMEs as social interaction service providers. Consumers who interact socially will return to transactions if they feel satisfaction when interacting socially. Therefore, realizing customer satisfaction is important for MSMEs, so that consumers want to come back and recommend it to others. This research aims to examine the effect of corporate image on social interaction satisfaction, examine the effect of social interaction services on social interaction satisfaction and examine the role of social interaction in mediating corporate image with social interaction satisfaction. This research was conducted on consumers who are socially interacting in restaurants or cafes in Purwokerto. The study was conducted in 58 restaurants or cafes with a consumer sample size of 310 respondents. The analytical tool used is a structural equation model (SEM) with PLS software. This study concludes with the effect of corporate image on social interaction satisfaction. There is an influence of social interaction on the satisfaction of social interaction and social interaction services can mediate the company's image with the satisfaction of social interaction.
Quality of Technology Services as a Mediator Between the Academic Environment and the Image of the Technology Campus on Student Satisfaction Kurniawan, Arief Adhy; Pribadi, Prayoga; Sutarmin, Sutarmin
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 23 No. 1 (2024): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v23i1.763

Abstract

This study aims to conduct an analysis of the influence of academic servicescape on technology service quality and student satisfaction. This study also analyzes the influence of technology campus image on service quality and student satisfaction. This study also tested the influence of technology service quality on student satisfaction and tested the mediating role of technology service quality in the relationship between academic servicescape and technology campus image on student satisfaction. This research was conducted on students of the Digital Business Study Program at Amikom University, Purwokerto. There were 153 students who participated in this survey. The analytical method used is structural equation modeling (SEM) analysis with Smart PLS. The research results show that academic servicescape is proven to be a predictor of perceived technology service quality and student satisfaction. The study results also show that the image of a technology campus has a positive influence on the quality of technology services and student satisfaction. The results of this study also provide empirical findings that perceived quality of technology services drives student satisfaction. The results of this research also provide empirical findings that the quality of technology services acts as a mediating variable between the academic servicescape and the image of the technology campus on student satisfaction.
The Influence of Fake News, Personality of Muslim Customers and Anger Against Hateful Behavior of Muslim Consumers at Brands Halal Products With Religiosity As Moderation Variable Warsito, Chandra; Sholikhin, Iin; Farhah, Nida Umi; Ab. Wahab, Norailis; Kurniawan, Arief Adhy; Wibisono, Dhika Dzulkarnain
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 2 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i2.12460

Abstract

This study aims to determine the role of religiosity in moderating the influence of fake news variables, the personality of Muslim customers, and anger towards the hateful behavior of Muslim consumers towards halal product brands. Primary data collection was carried out by purposive sampling with a total sample of 340 response questionnaires collected from consumers of fast food restaurant outlets (Kentucky Fried Chicken, McDonald's, and Pizza Hut) domiciled in Purwokerto, Tegal, Yogyakarta, Surakarta, and Semarang. The relationship between fake news variables, Muslim customer personality, and anger towards hateful behavior towards brands were analyzed using Structural Equation Modeling from the Warp Partial Least Squares regression program package. Empirical research shows the influence of fake news, Muslim personality, and anger on brand hatred. The test results show that religiosity can be a moderating variable between fake news, Muslim personalities, and anger towards brand hate for halal products. Hatred about the brand can be suppressed if the company provides information quickly regarding the products offered, and this news can be quickly verified through social media; the information provided is straightforward to understand, and consumers are always optimistic and able to provide good perceptions so consumers do not feel they hate food and beverages and can ensure a halal product.
Digital Platform Utilization and ICT Literacy on Global Market Access among MSMEs: The Mediating Role of Digital Business Readiness and the Moderating Effect of Government Support Nurfaizal, Yusmedi; Kurniawan, Arief Adhy; Hermawan, Hellik; Surya Saputra, Dhanar Intan; Amalina, Siti Nahla; Hafshah, Luqyana Nida
Journal of Applied Data Sciences Vol 6, No 4: December 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i4.893

Abstract

This study investigates how digital capabilities and institutional support shape global market access among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a specific focus on Banyumas Regency. The research integrates technology adoption, organizational readiness, and policy support into a unified structural model to explain MSME internationalization in semi-urban contexts. The objective is to assess the direct effects of digital platform utilization and ICT literacy on global market access, the mediating role of digital business readiness, and the moderating effect of government support. A survey of 125 digitally engaged MSMEs was analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that digital platform utilization (β = 0.163; p = 0.008) and ICT literacy (β = 0.161; p = 0.004) significantly and directly enhance global market access. Both constructs also positively influence digital business readiness digital platform utilization (β = 0.600; p 0.001) and ICT literacy (β = 0.497; p 0.001) which itself contributes to market access (β = 0.154; p = 0.037). Mediation analysis confirms that digital business readiness significantly mediates the relationship between digital capabilities and global market access, with indirect effects of 0.093 (p = 0.045) and 0.077 (p = 0.035) for digital platform utilization and ICT literacy, respectively. Furthermore, government support significantly moderates the effect of digital readiness on market access (β = 0.222; p = 0.002). The model demonstrates strong explanatory power (R² = 0.782 for global market access) and predictive relevance (Q² = 0.507). This study contributes to the digital transformation literature by positioning digital business readiness as a critical enabler of MSME internationalization and highlights the synergistic role of government interventions in amplifying internal digital capabilities. The novelty lies in applying an integrated model to a semi-urban developing economy setting, offering insights for inclusive digital ecosystem design and policy formulation.
Co-Authors Ab. Wahab, Norailis Amalina, Siti Nahla Andini Maydina Chandra Warsito, Chandra Dhanar Intan Surya Saputra Fadli Abdillah Subhi Habib Al Ghazali Hafshah, Luqyana Nida Hellik Hermawan Kartawan, Kartawan Nida Umi Farhah, Nida Umi Nida, Faridatun Prayoga Pribadi Setyawati, Srimurni Sholikhin, Iin Sutarmin Sutarmin, Sutarmin Wibisono, Dhika Dzulkarnain Yusmedi Nurfaizal Zanuar Rifai