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Business Management Training For The Milk Candy Business Group In Penyaring Village, Sumbawa Regency Silvia Firda Utami; Mietra Anggara; Ulfaturrahmi Ulfaturrahmi
International Journal Of Community Service Vol. 4 No. 3 (2024): August 2024 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i3.296

Abstract

Downstreaming of cattle farming products in the form of milk candy products continues to develop in Penyaring Village, Sumbawa district. This product is a characteristic of Sumbawa which is driving the economy of Penyaring Village. The demand for this product continues to increase all the time, making this product a typical souvenir that is very popular with local and foreign tourists. However, on average the milk candy business group does not have good business management, such as not having an organizational structure, a production system that is still manual, product marketing that is still manual and product quality is not good, making it very difficult to develop. For this reason, it is necessary to empower business groups by carrying out training and business management assistance consisting of organizational management, production management, quality management, and product marketing management to increase the income of the milk candy business group. The Service Team surveyed milk candy business groups, assessing business management training as very useful and helpful in increasing income.
Analisis Strategi Bersaing Menggunakan SWOT Dan Quantitative Strategic Planning Matrix (QSPM) Di J&T Express Sumbawa Pitri Handayani; Ismi Mashabai; Silvia Firda Utami; Nurul Hudaningsih
JURNAL INDUSTRI DAN TEKNOLOGI SAMAWA Vol 7 No 1 (2026): EDISI 13
Publisher : Program Studi Teknik Industri Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jitsa.v7i1.6478

Abstract

J&T Express Sumbawa began operations in 2016. Based on the results of a questionnaire containing 10 questions to 20 customers, it was found that JNE was the preferred choice of consumers when selecting a freight forwarding service. This indicates that consumer interest in choosing J&T Express Sumbawa for shipping services has decreased. The method used to design J&T Express Sumbawa's competitive strategy involved analyzing the internal and external environment through the determination of IFAS weights, EFAS, the IE matrix position, and the formulation of strategies using SWOT analysis. For prioritizing alternative strategies, QSPM was used. The results of the IFAS matrix calculation yielded a total score of 2.913, and the EFAS matrix calculation yielded a total score of 3.524. The strategy from the IE matrix is described as a growth and development strategy. The SWOT matrix strategy produced 11 alternatives: 2 SO strategies, 3 ST strategies, 3 WO strategies, and 3 WT strategies. The QSPM matrix strategy priority assessment yielded 3 main priorities: strategy 5 with a TAS score of 5.692, which involves implementing technology to improve service quality; strategy 2 with a TAS score of 5.594; and strategy 10 with a TAS score of 5.328