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All Journal Jurnal Siasat Bisnis Media Ekonomi dan Manajemen Among Makarti Jurnal Manajemen Atma Jaya Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Administrasi Bisnis dan Inovasi EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jupeko (Jurnal Pendidikan Ekonomi) Indonesian Journal of Dedication and Educations
Filatrovi, Eldes Willy
STIE Bank BPD Jateng
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH HARGA, GAYA HIDUP, CITRA MEREK, TERHADAP LOYALITAS MEREK DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING DI JANJI JIWA KUDUS Fifi Sofiatul Karimah; Eldes Willy Filatrovi
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10273

Abstract

This study aims to determine the effect of price, lifestyle, brand image on brand loyalty with purchase decisions as intervening variables in Janji Jiwa Kudus. The population in this study are Janji Jiwa consumers who live in Kudus. The sample used in this study was 100 respondents. The analytical tool used is AMOS 24 software. The results of testing in this study can be concluded that (1) Price has no effect on purchasing decisions, (2) Lifestyle has no effect on purchasing decisions, (3) Brand image has an effect on purchasing decisions, (4) ) Price has no effect on brand loyalty, (5) Lifestyle has no effect on brand loyalty, (6) Brand image has no effect on brand loyalty and (7) Purchase decision has no effect on brand loyalty. Keywords: Price, Lifestyle, Brand Image, Purchase Decision, Brand Loyalty.
Finding Ways to Improve Employee Performance in Banking Sector Yuniawan, Ahyar; Filatrovi, Eldes Willy; Attiq, Khoirul
Media Ekonomi dan Manajemen Vol 35, No 2 (2020): Empowering Corporate Governance for Sustainable Development
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.825 KB) | DOI: 10.24856/mem.v35i2.1521

Abstract

The purpose of this research is to investigate the effects of individual characteristics andIntrinsic motivation on innovative behaviour and employee performance, and the effectinnovative behaviour on employee performance. The study was conducted at banking company, the sample size is about 200 employees. Methods of data analysis used in thisstudy is a quantitative analysis method where quantitative data analysis method is a method of analysis in the form of figures and calculations using statistical methods. In simplify the analysis process, will be used Structural Equations Modeling (SEM). According to the analysis, it is concluded as the followings: individual characteristics has a positive effect oninnovative behaviour; intrinsic motivation has a positive effect on innovative behaviour; individual characteristics has a positive effect on employee performance intrinsic motivation has a negative effect on employee performance and innovative behaviour has apositive effect on employee performance. The results of this study and the limitations found to be a source of ideas and input for the development of this study in the future, the suggested expansion of this research include: Future research is not only done from one employee's perspective, rather it is recommended at the same time from two points of view, namely the perspective of the leaders / top management / manager and also the point of view of the employees themselves.
Co-Authors Ahyar Yuniawan Ananda Genta Tribuana Ardian Widiarto Bagus Yunianto Wibowo Fifi Sofiatul Karimah Iqbal Arraniri Khoirul Attiq Misbakhul Arrezqi Nugroho Heri Pramono Nurul Imani Kurniawati Nurul Imani Kurniawati Pramudi Harsono Rahmi Yuliana Rudi Suryo Kristanto Setiyono, Taufiq Andre Yanti Pujiastuti