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Meutia, Meutia
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Peningkatan Loyalitas Melalui Kepercayaan Selly Viani; Meutia Meutia; Hayati Nupus
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.17159

Abstract

 This study observes impact of E-EOM to increase the loyalty of BPJS participant that registered in Ikhlas Medika 2 clinic through trust as mediating variable. Study was conducted in Ikhlas Medika 2 clinic, using quantitative method by collecting primary data by filling out questionnaire. Population in this study was BPJS participants registered in Iklhas Medika 2 clinic that made sick visits during August 2019 - December 2020, which was 1537 people. Sample size for this study is 170 samples. SmartPLS 3.29 program was used as tool for analysis. As a result, we found that trust was able to mediate E-WOM and Service Quality to participants' loyalty. This study found that E-WOM has positive impact but not significant to BPJS participants loyalty in Ikhlas Medika 2 Clinic, shown by coefficient interval original 0.08 and T statistic 1.142, and p value 0.254.Keywords : E-WOM, Service Quality, Loyalties, Trust
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KAPABILITAS PEMASARAN TERHADAP KINERJA PEMASARAN PADA UMKM BERBASIS AGRIBISNIS DI KABUPATEN TANGERANG Silvia Diah Arumsari; Meutia Meutia; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20339

Abstract

 The increase in the number of MSMEs during the Covid pandemic in 2018-2021 in in contrast to the value of regional original income (PAD) in 2019 - 2020 which decreased. Data obtained from Tangerang Regency in numbers shos that the amount of PAD in 2018 wa s Rp. 2,872,568,512.69 decreased in 2019 to Rp. 2,806,539,756.44 and its value decreased again in 2020 to Rp. 2,500,580,661.48. The drastic decline in regional original income from 2018 to 2020 indicates thet there are problems in the development of agribusiness-based MSMEs in Tangerang Regency. This study aims to analyze market orientation, entrepreneurial orientation, marketing capability on marketing performance in agribusiness-based SMEs in Tangerang Regency. The research was structured as explanatory research with a quantitative approach using descriptive analysis with smartPLS software, while the analytical method used Structural Equation Modeling (SEM) with a total of 89 MSME respondents in Pasarkemis and Rajeg sub-districts. Based on the result of data processing on the agribusiness-based MSME marketing perfomance model in Tangerang Regency, it can be concluded that marketing capability is the entrepreneurial orientation variable, the indicators for the entrepreneurial orientation variable that have the most influence are innovation, proactivity, risk taking and autonomy. Market orientation and entrepreneurial orientation have a direct effect on marketing performance indicators on market orientation variables that give influence are customer orientation and coordinatoan between functions. The managerial implications that can be suggested by this research are pilicies that focus on customer oriantation towards MSME actors. This study provides several research limitation than can be carried out in further research. 
MENINGKATKAN KINERJA BISNIS UMKM OLAHAN PANGAN LOKAL MELALUI ADOPSI E-COMMERCE SEBAGAI VARIABEL INTERVENING DI KABUPATEN LEBAK difki nur pratama; Meutia Meutia; Asih Mulyaningsih
Jurnal Ilmu Pertanian Tirtayasa Vol 5, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja bisnis merupakan faktor yang  digunakan untuk mengukur dampak dari sebuah strategi yang dirancang sebuah UMKM. Peningkatan kompetensi kewirausahaan dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce   sebagai variabel intervening. Kapabilitas teknologi dan kesiapan organisasi dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce. Penelitian bertujuan untuk mengkaji dan menganalisis bagaimana meningkatkan kinerja usaha UMKM olahan pangan lokal dengan adopsi e-commerce   sebagai variabel intervening. Penelitian ini menggunakan metode kausalitas dengan Jumlah sampel 135 responden. Metode analisis data menggunakan analisis deskriptif dan analisis inferensial. Metode pengumpulan data dilakukan dengan wawancara, kuesioner dan studi literatur. Analisis data yang digunakan adalah analisis Structural Aquation Model (SEM) dengan software SMARTPLS. Hasil penelitian menunjukkan bahwa kapabilitas teknologi berpengaruh positif dan signifikan terhadap adopsi e-commerce, kesiapan organisasi berpengaruh positif dan signifikan terhadap kinerja bisnis, adopsi e-commerce   berpengaruh positif dan signifikan terhadap kinerja bisnis
Measurement factors as determinants of purchasing decisions on fatigon hydro coco products Andri Yulianto; Meutia Meutia; Agus David Ramdansyah; Didit Haryadi
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3878

Abstract

In today's business environment, consumers find what they are looking for faster and can reach the same products. In this situation, competition is increasing in traditional areas and anywhere where communication spreads. This study aims to test and analyze the increase in purchasing decisions on Fatigon Hydro Coco isotonic drink products, by exploring conceptual models. The method used in this research is descriptive quantitative with survey. 156 respondents were taken with purposive sampling.  From the results of this study, the authors concluded. The first hypothesis is that brand extension has a significant effect on brand image. The second hypothesis is that product quality has a significant effect on brand image. The third hypothesis is that brand awareness has no effect on brand image. The fourth hypothesis is that brand expansion has a significant effect on purchasing decisions. The fifth hypothesis is that product quality has a significant effect on purchasing decisions. The sixth hypothesis is that brand awareness has no effect on purchasing decisions. The seventh hypothesis is that brand image has a significant effect on purchasing decisions. This research is expected to make a theoretical contribution to the literature in this context
Analysis of Factors That Influence Senior High School Students' Interests and Decisions to Study Abroad. Case Study: International Foundation Course (IFC) in Indonesia and Malaysia Lia Margaret Silalahi; Meutia Meutia; Andriyansah Andriyansah
Dinasti International Journal of Management Science Vol. 5 No. 2 (2023): Dinasti International Journal of Management Science (November - December 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i2.2111

Abstract

This research aims to (1) determine the influence of intrinsic motivation on senior high school students' interest in studying abroad (2) determine the influence of family support on senior high school students' interest in studying abroad (3) the influence of organizational commitment on senior high school students' interest in studying abroad (4) determine the influence of intrinsic motivation on senior high school students' decision making to study abroad (5) determine the influence of organizational commitment on senior high school students' decision making to study abroad (6) determine the influence of students' interest in studying on senior high school students' decision making to study abroad (7) determine the effect of government support as a moderating variable on senior high school students' interest and decision making to study abroad in the International Foundation Course program. The research design used in this research is a case study research design. Variables in this research include intrinsic motivation, family support, organizational commitment, government support, interest in learning and decision making. The population in this study were all students who took part in the IFC program by PDVL. The sample in this study was 112 respondents taken using the purposive sampling method with the Partial Least Square (PLS) analysis technique. The results of the study concluded that (1) intrinsic motivation has a significant effect on senior high school students' interest in studying abroad (2) family support has a significant effect on senior high school students' interest in studying abroad (3) organizational commitment has a significant effect on senior high school students' interest in studying abroad ( 4) intrinsic motivation has a significant influence on senior high school students' decision making to study abroad (5) organizational commitment has a significant influence on senior high school students' decision making to study abroad (6) interest in learning has a significant influence on high school students' decision making to study abroad (7) Government support as a moderating variable has a significant effect on high school students' interest and decision making to study abroad in the International Foundation C.ourse (IFC) program
Efek Moderasi Dan Mediasi Ambidexterity Organisasi Sebagai Penentu Dalam Meningkatkan Kinerja Pemasaran UMKM Nurwendi, Wendi; Meutia, Meutia; Lutfi, Lutfi; Haryadi, Didit
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.25020

Abstract

The purpose of this study is to evaluate and assess the variables that, when combined with modifications to product innovation tactics and customer orientation via ambidexterity, might enhance the marketing performance of MSMEs. The 1,858 MSME implementers in Serang City who own food and beverage MSMEs make up the population of this study. The number of samples acquired using the 10 x 17 indicators was calculated using a purposive sampling method, yielding 170 respondents. Utilizing the SmartPLS Version 4.0 application, the analysis method applies the SEM strategy. The assumption test results indicate that product innovation has a big impact on marketing effectiveness, Organizational ambidexterity and product innovation both have a significant impact on marketing performance. However, the impact of organizational ambidexterity variables on marketing performance is not as strong as that of product innovation, and organizational ambidexterity variables can mediate the effect of market orientation and product innovation on marketing performance. Increasing product innovation and market orientation directly or through organizational ambidexterity are two ways to boost marketing performance.
Pengaruh Kualitas Pelayanan dan Experiential Marketing Terhadap Niat Pembelian Ulang Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi pada PT. JNE Kota Serang) Ayatullah, Ayi; Meutia, Meutia; Lutfi, Lutfi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.22711

Abstract

E commerce transactions in Indonesia in 2022 reached 476 trillion and in 2018 only 105 trillion, indicating that the e commerce market share continues to increase. Competition between expedition service companies aims to retain consumers. this study examines the effect of service quality and experiential marketing on repurchase intentions through satisfaction as an intervening variable. this research was conducted at PT Jalur Nugraha Ekakurir (JNE) serang city. using quantitative methods using primary data obtained by filling out questionnaires. The population in this study amounted to 2,800 people is an average of every month consumers who send packages. With the number of samples in this study as many as 170 samples. The analytical tool used in this research is the SmartPLS Version 4.0.9.2 program. These results indicate that satisfaction is able to mediate the relationship between service quality and experiential marketing on repurchase intentions. With the position of the mediation variable partial mediation. This study reveals that service quality and experiential marketing have a positive and significant influence on repurchase intentions at PT Jalur Nugraha Ekakurir (JNE) Serang City.
Upaya Meningkatkan Kinerja Pemasaran Pada UMK Durian Di Daerah Banten Firdaus, Achmad Irfan; Meutia, Meutia
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 3, No 2 (2019)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v3i2.9368

Abstract

This study aims to determine the effect of market orientation and environmental adaptability through product innovation on marketing performance. The samples studied were durian MSME actors (in the form of durian or durian processed) that were registered with the Banten Durian Entrepreneur Group (KPDB) with 70 businessmen in the Serang, Cilegon, Pandeglang and Lebak regions. Sources of research data are obtained from online questionnaires using google forms tools that are distributed via the whatsapp media group. Data processing uses the Structural Equation Model (SEM) approach with Smart PLS 3.0 Software. The results showed that market orientation and environmental adaptability didn’t have a positive effect on marketing performance, environmental adaptability didn’t have a positive effect on product innovation, market orientation have a positive effect on product innovation, and product innovation have a positive effect on marketing performance. From the results of this study indicate that MSEs have not been consistent in improving marketing performance, because durian is still classified as seasonal fruit and the price is high when it is out of season
Improving Marketing Performance Through the Role of Business Networks as Mediating Variables in MSMEs Bakery Products Putri Cyintia Anggraeni; Meutia Meutia; Hayati Nupus
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1425

Abstract

Purpose - This study aims to examine the effect of proactive orientation and risk-taking orientation on marketing performance and the role of business network as a mediating variable in Micro MSMEs of bakery products in Serang City. Methodology– This study used quantitative methods, instrument testing using SPSS-26, inferential testing, and hypothesis testing using SEM-PLS. The population in this study was 1,075, and the sample used in this study was selected using purposive sampling, resulting in 98 samples that met the criteria. Findings – It was found that proactive orientation and risk-taking orientation have positive significant to marketing performance and business network, business network has positive insignificant effect on marketing performance and business network does not mediate the relationship between proactive orientation to marketing performance, and business network does not mediate the relationship between risk-taking orientation to marketing performance. Novelty – The novelty in this research is the involvement of business network as mediators in MSMEs in the food sector, especially dry bakeries in Serang City.
The The Effect of Training Effectiveness on Employee Performance with Motivation as a Mediator at the State Assets and Auction Services Office (KPKNL) in Medan Parsan Parsan; Meutia Meutia; Prabawa Eka Soesanta
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.611

Abstract

This study aims to analyze the effect of training effectiveness on employee performance with motivation as a mediating variable. The research method employs a quantitative approach, utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. Data were obtained by distributing questionnaires to all 44 employees of KPKNL Medan and analyzed using SmartPLS with bootstrapping tests. The results showed that training effectiveness, as measured by the Kirkpatrick Model, had a positive and significant effect on employee performance (b = 0.356; p < 0.001) and on motivation based on Self-Determination Theory (b = 0.843; p < 0.000). Motivation was also shown to have a significant effect on performance (b =0.613; p<0.000) and mediated the relationship between training effectiveness and performance with a greater indirect effect (b =0.517) than the direct effect. These findings confirm that motivation is an important mechanism that explains how effective training can have a real impact on performance improvement. This research provides theoretical contributions by integrating the Kirkpatrick model and Self-Determination Theory, as well as practical implications for management at KPKNL Medan in designing training programs that not only improve technical competence but also increase employee work motivation.
Co-Authors Agus Sholikhan Yulianto Agus Sholikhan Yulianto Aliudin Aliudin AM, Kartina Andri Yulianto Andriyansah . Anita Maharani Aris Munandar Ayatullah, Ayi Bastian, Elvin Bukhari, Ahmad Dhani Waluyo Bakti Dian Anggraeni Dian Anggraeni Didit Haryadi difki nur pratama Emma Aswariny Faradhilla, Nuraida Firdaus, Achmad Irfan Fitria Riany Eris Fitriyah Nurhidayah Gerry Ganika Hafilda, Siti Azky Hayati Nupus Helmi Yazid I Gusti Agung Komang Diafari Djuni Hartawan Imam Abu Hanifah Lia Margaret Silalahi Lia Uzliawati Lutfi, Lutfi Mochammad Idham Maulana Muhtadi, Muhamad Mulyaningsih, Asih Munandar, Aris Nurwendi, Wendi Parsan Parsan Prabawa Eka Soesanta Putri Cyintia Anggraeni Putri Mutira Ramdansyah, Agus David Ramdhani, Dadan Ratih Purnamasari Rizky Eka Winardi Rumahorbo, Christine Theresia Saleh, Khaerul Selly Viani Septian T C Setiawan Sariyoga Setiawan, Johan Silvia Diah Arumsari Sri Mulyati Taufik Hidayat Tubagus Ismail Wibowo, Aris Supriyo Yanti Yanti