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Meutia, Meutia
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The The Effect of Training Effectiveness on Employee Performance with Motivation as a Mediator at the State Assets and Auction Services Office (KPKNL) in Medan Parsan Parsan; Meutia Meutia; Prabawa Eka Soesanta
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.611

Abstract

This study aims to analyze the effect of training effectiveness on employee performance with motivation as a mediating variable. The research method employs a quantitative approach, utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. Data were obtained by distributing questionnaires to all 44 employees of KPKNL Medan and analyzed using SmartPLS with bootstrapping tests. The results showed that training effectiveness, as measured by the Kirkpatrick Model, had a positive and significant effect on employee performance (b = 0.356; p < 0.001) and on motivation based on Self-Determination Theory (b = 0.843; p < 0.000). Motivation was also shown to have a significant effect on performance (b =0.613; p<0.000) and mediated the relationship between training effectiveness and performance with a greater indirect effect (b =0.517) than the direct effect. These findings confirm that motivation is an important mechanism that explains how effective training can have a real impact on performance improvement. This research provides theoretical contributions by integrating the Kirkpatrick model and Self-Determination Theory, as well as practical implications for management at KPKNL Medan in designing training programs that not only improve technical competence but also increase employee work motivation.
FOSTERING INNOVATION IN PUBLIC SERVICE THROUGH TRANSFORMATIONAL LEADERSHIP IN TAX OFFICES: THE CASE IN EAST JAVA REGIONAL TAX OFFICE THREE Dhani Waluyo Bakti; Meutia Meutia; Anita Maharani
DIA: Jurnal Administrasi Publik Vol. 23 No. 01 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i01.11074

Abstract

This research aims to explore factors that can influence innovative work culture and knowledge-sharing culture in public services, and this is interesting to study, considering that the direction from the Ministry of Finance is that institutions under this ministry must be able to have a spirit of innovation. The literature adopted in this research includes literature related to the variables studied. This research approach refers to a quantitative approach involving 198 respondents, with analysis techniques referring to the Partial Least Square Structural Equation Modelling approach. The results obtained showed that two of the four hypotheses were not supported. The results of this research reflect an opportunity to explore further the factors that can encourage the realization of innovative work behavior and knowledge-sharing culture among employees who have worked for more than ten years, men and aged between 31-40.
Pengaruh Celebrity Endorser Terhadap Minat Beli dengan Brand Switching dan Brand Image Sebagai Variabel Intervening Rizky Eka Winardi; Meutia Meutia; Gerry Ganika
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16411

Abstract

Penelitian ini mengkaji bagaimana celebrity endorsement mempengaruhi purchase intention dengan menggunakan brand switching dan brand image sebagai variabel intervening. Data diolah dengan meggunakan program Smart—PLS dengan pendekatan PLS-SEM dalam penelitian kuantitatif. Responden penelitian ini adalah konsumen produk Skincare di Kabupaten Tangerang. Hasil penelitian ini menunjukkan bahwa celebrity endorsements tidak memiliki pengaruh langsung yang signifikan terhadap purchase intention, namun, celebrity endorsement berpengaruh positif dan signifikan terhadap brand image. Selain itu, purchase intention dipengaruhi positif oleh brand switching dan brand image. Berdasarkan analisis mediasi, brand switching dan brand image memoderasi hubungan antara celebrity endorsements dan purchase intention, temuan ini mengindikasikan bahwa perusahaan Skincare perlu secara strategis memanfaatkan fungsi celebrity endorsements, terutama dalam hal membentuk brand image dan mendorong kosumen melakukan brandswitching. Strategi pemasaran yang menonjolkan kredibilitas selebriti dan kekuatan brand image dalam persepsi konsumen dapat meningkatkan purchase intention terhadap produk dengan lebih efektif.
Co-Authors Agus Sholikhan Yulianto Agus Sholikhan Yulianto Aliudin Aliudin AM, Kartina Andri Yulianto Andriyansah . Anita Maharani Aris Munandar Ayatullah, Ayi Bastian, Elvin Bukhari, Ahmad Dhani Waluyo Bakti Dian Anggraeni Dian Anggraeni Didit Haryadi difki nur pratama Emma Aswariny Faradhilla, Nuraida Firdaus, Achmad Irfan Fitria Riany Eris Fitriyah Nurhidayah Gerry Ganika Hafilda, Siti Azky Hayati Nupus Helmi Yazid I Gusti Agung Komang Diafari Djuni Hartawan Imam Abu Hanifah Lia Margaret Silalahi Lia Uzliawati Lutfi, Lutfi Mochammad Idham Maulana Muhtadi, Muhamad Mulyaningsih, Asih Munandar, Aris Nurwendi, Wendi Parsan Parsan Prabawa Eka Soesanta Putri Cyintia Anggraeni Putri Mutira Ramdansyah, Agus David Ramdhani, Dadan Ratih Purnamasari Rizky Eka Winardi Rumahorbo, Christine Theresia Saleh, Khaerul Selly Viani Septian T C Setiawan Sariyoga Setiawan, Johan Silvia Diah Arumsari Sri Mulyati Taufik Hidayat Tubagus Ismail Wibowo, Aris Supriyo Yanti Yanti