Article Per Year (5 Year)
p-Index From 2021 - 2026
7.069
P-Index
This Author published in this journals
All Journal Jurnal Sendratasik Rekam : Jurnal, Fotografi, Televisi Animasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Channel : Jurnal Komunikasi Jurnal Orasi ETTISAL Journal of Communication JADECS (Journal of Art, Design, Art Education and Culture Studies) Persepsi : Communication Journal Jurnal Invensi (Jurnal Penciptaan dan Pengkajian Seni) IRJE (Indonesian Research Journal in Education) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Ultimacomm: Jurnal Ilmu Komunikasi Humaniora Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Tonil, Jurnal Kajian Sastra, Teater dan Sinema Kumawula: Jurnal Pengabdian Kepada Masyarakat Source: Jurnal Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Literatus Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal SASAK : Desain Visual dan Komunikasi COMMICAST MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema International Journal of Science and Society (IJSOC) Jurnal Kajian Seni JURNAL PARADIGMA: Journal of Sociology Research and Education Jurnal Indonesia Sosial Sains Lektur, Jurnal Ilmu Komunikasi Jurnal Kawistara CHANNEL: Jurnal Komunikasi INJECT Interdisciplinary Journal of Communication
Adiprabowo, Vani Dias
Universitas Ahmad Dahlan, Yogyakarta, Indonesia
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 61 Documents
Search

 3   4   5   6   7 
Sustainable Fashion Values as a Personal Branding Strategy on @Sashfir’s Tiktok Account Sadida, Fila; Dias Adiprabowo, Vani
Humaniora: Journal of Indonesia Culture and Society Vol. 17 No. 1 (2026): Humaniora: Journal of Indonesian Culture and Society (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v17i1.13940

Abstract

This research examines the rising demand for sustainability in the fashion industry and how social media platforms, particularly TikTok, provide a space for content creators to embed sustainable values into their personal branding. The research addresses a gap in academic discourse on the strategic application of sustainability principles to shape digital identity. The central question explored is: how does the TikTok account @sashfir integrate sustainable fashion values into its personal branding strategies? Using a qualitative instrumental case study approach, this research applies Montoya and Vandehey’s personal branding theory. Data are collected through content observation on TikTok, focusing on visual identity, product selection, and consistency in presenting sustainability practices. The findings reveal that @sashfir consistently constructs a self-image centered on sustainable fashion, as evidenced by eco-conscious product choices and authentic communication. The branding strategy prioritizes visual coherence and message consistency but lacks strong emotional engagement, which limits its depth of influence. The originality of this research lies in its focus on integrating sustainability into personal branding on creative platforms such as TikTok, a topic that remains underexplored in the academic literature. This research suggests that sustainability can be strategically implemented to build authentic, meaningful personal branding, particularly for creators seeking to align with environmental consciousness. However, as this research focuses on a single case, further research involving multiple creators and audience analysis is recommended to enrich the findings and strengthen the generalizability of the conclusions.
Co-Authors Agimnastiar, Muhammad Agung Widodo Amrullah, Arif Fauzan Ananda, Vidya Anggraeni, Nur Halimah Anisawati, Haniffah Nurul Eka Ardiansyah Sriaji Triwibowo Ardika, Ervito Rani Arfiantiningrum, Inana Dwi Arya Andryan Dimas Prasetya Aryati, Putri Aulia Fitri Ramadhani Cahya Wiguna, Dimas Dzulfikhram, Muhammad Fajar Dwi Putra Dwipa Fitrinanda An Nur Hamzah, Ami Hantarti, Rachma Aulia Hartono, Dwi Edi Ichwani, Agnessia Ikhsan, Yuan Jauhari Inana Dwi Arfiantiningrum Istiana, Istiana Kharisma Alfi Khozinatul Asror Lalu Muhammad Robby Hakiki Marsiana Wibowo Mauludin, Mohamad Alvian Mohamad, Rafidei Muhammad Nazhifuddin Fikri Muhammad Yasir Muhammad Yasir Muzakki, Haikal Noor Wicaksono, Chandra NOVITASARI Paderan, Mark Prasetya, Arya Andryan Dimas Prayoga, Gymnastiar Danang Prayogi Setya Natanegara, Mochammad Putri Vinalia Harahap Rachmalia Hasna Savryaninda Rendra Widyatama Rifaqi, Dela Aufa Ryan Habil Utama Sabri Sabri Sadida, Fila Sanofi, Zuhairi Savryaninda, Rachmalia Hasna Setiyani, Dinda Pramesti Dwi Sumarlan, Iman Sumiasih, Estri Sydham Firmansyah, Aris Thaheer, Nazhif Dzaky Thoharoh, Sulystia Triwibowo, Ardiansyah Sriaji Valen Anandayan Wahyuni Lestari Wicaksana, Wily Taqwa Widiani, Ninda Zeni Putri Pinasti