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All Journal Jurnal Komunikasi Pembangunan Jurnal Komodifikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Jurnal Komunikasi Jurnal Riset Komunikasi Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Ilmu Komunikasi KOPEMAS Jurnal Pengabdian Riset Masyarakat Madani
Fitrinanda An Nur
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Analisis Personal Branding Jeniffer Coppen sebagai Influencer dan Entrepreneur di Media Instagram Afifah Rosanti; Fitrinanda An Nur
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5097

Abstract

The development of social media has changed the way public figures shape and manage their image. Before the digital era, their existence was limited to conventional media, but the presence of platforms such as Instagram provides a wider space to form a professional identity through personal branding. This research aims to analyze how Jennifer Coppen's personal branding as an Influencer and Entrepreneur is formed through Instagram posts based on Peter Montoya's Eight Laws of Personal Branding concept. This research uses a qualitative descriptive approach by analyzing the content of posts during the period July 2024 to June 2025. The results show that Jennifer consistently displays an image as an independent single mom, as well as an influencer who is active in product promotion and running a business. Instagram is used as the main space in displaying the balance between personal life and professional roles. Personal branding is an important strategy that not only expands her reach, but also opens up opportunities for cooperation and strengthens her commercial position as an influencer and entrepreneur and increases emotional connection with her followers.
Strategi Komunikasi Krisis Shopee Kepada Penjual Atas Kebijakan Pembatasan Subsidi Ongkir Muhammad Chandra Wicaksana; Fitrinanda An Nur
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5799

Abstract

Shopee's shipping subsidy strategy has attracted the government's attention as it is considered to affect fair competition in the e-commerce sector. The government views excessive shipping subsidy as potentially creating an unbalanced competitive environment for other businesses with limited resources, including local SMEs that rely on the marketplace ecosystem for sales. Therefore, this study aims to analyze the crisis communication strategy implemented by Shopee toward sellers in response to the government's policy restricting shipping subsidies. The primary focus is on the form of strategy employed and the patterns of messages communicated. Using the Situational Crisis Communication Theory (SCCT) approach, this study explores the categories of crisis communication strategies that emerge in Shopee's response, particularly in the official Shopee app's Help Center. The research findings indicate that the government's policy to restrict shipping subsidies places Shopee in the Victim Cluster, meaning it is directly impacted by external policies beyond the company's internal control. In addition, Shopee did not use a denial strategy, but rather emphasized a diminish and rebuild approach to reduce negative perceptions while maintaining the trust of its seller partners. These findings are expected to contribute to the development of crisis communication theory and serve as a practical reference for e-commerce players in dealing with crises caused by external policy changes.
KETIDAKADILAN GENDER PADA ACARA TV SINEMA INDOSIAR: TELAAH PERSPEKTIF STRUKTURASI GIDDENS Fitrinanda An Nur; Ade Audyana; Rahayu Gurniawati
Jurnal Riset Komunikasi (JURKOM) Vol. 3 No. 1 (2020): Februari 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v3i1.109

Abstract

This paper examines the issue of gender injustice in the perspective of Giddens structuration. Cases of this injustice rooted in life, especially in the women's division of labor that would likely put back women in the domestic sphere. This issue is certainly inseparable from the influence of the media as an agent who has the power to shape the thinking of the public, and also the role of the people who have the power in shaping social structures. The media has the power to produce and reproduce a discourse. This research is a descriptive qualitative research method and uses Giddens structuration theory in looking at the role of agents in portraying women in the media. This research focuses on the Indosiar cinema program. This research focuses on the Indosiar cinema program. Results from the study showed women still be the object of oppression and women will return to the domestic sphere, the study also showed that women face with a double burden. If she works in the public sphere, she also continues to work in the domestic sphere. The media perpetuates this through the stories that are displayed.
Co-Authors Ade Audyana Adhitya, Galant Nanta Adiprabowo, Vani Dias Afifah Rosanti Fajar Rahmad Wibowo Fani Sania Rahmawati Hariyanti, Nunik Ida Ri’aeni Iva Fikrani Deslia Jufri Kharisma Alfi Madi Mufid Salim Muhammad Chandra Wicaksana Nadila Wahyuni Oktaviana Purnamasari Rahayu Gurniawati Rendra Widyatama Rusli Rustono Farady Marta sapanti, intan rawit Shenja Nanta Asmara Sri Winiarti Zeni Putri Pinasti