Article Per Year (5 Year)
p-Index From 2020 - 2025
2.663
P-Index
This Author published in this journals
All Journal The Indonesian Journal of Business Administration Journal of Business Strategy and Execution Journal The Winners International Journal of Supply Chain Management JURISMA: Jurnal Riset Bisnis & Manajemen GEMA EKONOMI Ultima Management : Jurnal Ilmu Manajemen ASEAN Marketing Journal Journal of International Conference Proceedings International Research Journal of Business Studies
Asnan Furinto
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Strategy of Platform Music Streaming Langit Musik Application to Improve Monthly Active Users Through Customer Acqusition and Customer Retention Sarah Permana, Nabila; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Digital technology is cannot be separated from human life. Nowadays most of the human activities are using a smartphone. Related to hobbies or commonly called digital lifestyles, such as playing games, watching videos, and listening to music can easily be accessed using a smartphone. Based on Annie's app in 2018, Indonesia ranks first as the country that uses the smartphone for the longest time. using a smartphone with an average of 4 hours of smartphone use a day for playing games, watching videos, and listening to music can easily be accessed using a smartphone. This circumstance becomes an opportunity for telecommunication companies to support Indonesia's digital lifestyle improvement by providing services and product related. Listening songs with music streaming on smartphones are the largest mobile activity in Indonesia. However Telkomsel have music streaming product, Langit Musik as a Indonesia music streaming application, is still facing a difficulty on acquiring and maintain their users where monthly active user for Langit Musik from App Annie in 2018 shows that the monthly number of active users of Langit Musik for 6 months dropped from 400,000 users to 155,000 users and the position of Langit Musik application among the competitors is the lowest. To analyze this problem, there are several analysis that has been done to analyze the current condition of Langit Musik. The first step is to analyze the internal condition of Langit Musik, second is to analyze the external force of the company. Next, is to analyze the Langit Musik problem using thematic frames work; Customer Journey to analyze for the Customer of Langit Musik and The Five's Analysis for those who have not used the Langit Musik Application. This analyze is done by conducting a questionnaire and observation during the internship period and discuss with the product development manager.KEYWORDS: Langit Musik, Customer Acquisition, Customer Retention, Customer Journey, Marketing Strategy, Music Streaming, Telkomsel,
Proposed marketing startegy for pt. Dewa beton using testimonial video based content marketing Redzky Al-Farisi, Syaefic; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Currently, our government are very concern on the infrastructure developments across Indonesia. There are various projections that has been worked starts from the development of LRT until building housing in several region, which all do to improve the nation’s economy. The impact is the construction sector become growing and the demand on building materials are increasing. However, the growth does not happen in PT Dewa Beton. The company has facing decreases sales in the past few years because of the competition become tighter. PT. Dewa Beton is a concrete supplier company that provides building material, particularly in producing and supplying ready-mix concrete. The company and its batching plan is located at Tangerang, Banten.The initial idea of the establishment company is to fulfil the need of concreate againts the number of construction projects in Indonesia, especially in Banten province. Dealing with problems faced by PT Dewa Beton, the research perform in-depth analysis using Porter 5 Forces Pestel Analysis; Service Marketing and SWOT as a form of external analysis and internal analysis. Based on the results of the analysis, the industry is still attractive.In conclusion, the researcher then create a new marketing strategy proposal that involves analysis of Step-by-step Content Marketing andtestimonial story-based promotion video in order to increasing brand awareness of PT Dewa Beton.Keywords: construction indsutry; marketing strategy; content marketing; social media; video marketing
Integrated marketing communication strategy towards brand awareness of product telkomsel digital lifestyle; case study of platform streaming langit musik Afifah Handoyo, Nadya; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract – Telkomsel has established itself as the leading cellular operator in Indonesia, with more than 196 million customers, and more than 160,000 BTS operating in 11 regions across Indonesia, with more than 5,400 employees registered. This study examines how well-known their brand awareness is based on surveys conducted by the authors. This topic was chosen because of the company's business problems, where companies want to know how well their brand awareness is. In the end, this research is expected to be able to provide a recommended strategy based on the conditions and results of the surveys that have been conducted to conduct research. In addition, there are several problems faced by companies, namely they want to know what their customers feel when they know the products offered. Then in the paper study, the authors also examine what should be the recommended strategy for their long term goals, but this will not be the point of emphasis of the paper and still need further surveys to carry out the strategies that will be recommended to the company. Keywords: marketing communication, brand awarness
Proposed marketing strategy for cv karya reksa informatika Nur Ilman, Nabil; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract - CV Karya Reksa Informatika is a company that carries out its work specifically for IT solutions and consulting services such as website development, mobile development, system integration, enterprise information systems, and other IT needs. CV Karya Reksa Informatika was initially established in 2016 in Sidoarjo - Surabaya.As a relatively new player, CV Karya Reksa Informatika does not have yet a marketing strategy. After 2 years running, CV Karya Reksa Informatika only relies on the relation to get new project, in the future it will be bad for the company. Through analysis of both internal and external generated, tight competition in the industry make CV Karya Reksa  Informatika should searching for new way in order to have a good portfolio and gain sustainable competitive advantage.To support this new strategy, the mobile site will also develop which will be developed by CV Karya Reksa Informatika. In the new site contains elements that correspond to the strategies and components used by providing suitableinformation to accommodate potential customers who visiting for information related to website development, mobile applications, and system integration. Kerwords: IT business, marketing strategy, business strategy, software industry, website
Proposed marketing strategy for pt. Eka nusa kreasindo to boost sales Prabowo, Aryo; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract - PT. Eka Nusa Kreasindo is a company engaged in the field of house developer and contractors headquartered in South Jakarta. The focus of the discussion on this journal is Villa Aster Residence. Villa Aster Residence is a housing project with a land area of 27.228m2 which consists of 186 units of houses and 6 units of kiosk. Sales of property, especially housing, experienced a phase of up and down. PT. Eka Nusa Kreasindo is currently experiencing a decline in sales in the period of July 2017 to February 2018. The decline in sales can be caused by many things; from the sluggish purchasing power to the spread of information on online media and offline media that less than the maximum. Dealing with problems faced by PT. Eka Nusa Kreasindo, the authors perform in-depth analysis using Porter 5 Forces and Customer Journey Analysis as a form of external analysis and Business Model Canvas and SWOT as a form of internal analysis. Based on the results of the analysis, the author then creates a new marketing strategy proposal that involves analysis of Porter Generic Strategies and conclude that the company is better focused on low cost strategy. Customer Journey Map analysis results in the company should make a new marketing strategy and corporate strategy which focused on consumers. At last, on Business Canvas Model analysis, the company should make an adjustment by doing integration in marketing activities both on cost plans and implementation of marketing activities.Keyword: business strategy, real estate business, customer journey map
Enhancing the productivity of sales visit in b2b context and the company business process: a study at pt ala, distributor of fmcg product Adli Putra, Muhammad; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract - Product distribution is an essential part for any FMCG products as it’s a doorway that connect the products with their consumer. The problems arise during the research is that the sales productivity aren’t maximize and the business process is not efficient, resulting in lower number of effective call (EC) for wholesale compare to retail. The wider the distribution of a certain product, the easier it is for the consumer to access that said product. Nowadays, products are distributed into two markets; modern and traditional. The modern market consisted of hypermarket, supermarket and minimarket while the traditional market consist of retail and wholesale. This research used both quantitative and qualitative method. The quantitative method is through the analysis of salesman visit data during the month of August 2018 at the Leteng Agung Depot. While the qualitative is obtained through observation during the process of joint call and in the form of questionnaires and interview about their satisfaction towards the services provided by PT ALA. The macro-environment analysis is done by using PESTLE analysis, where the Politic, Economic, Social, Technological, Law and Environment factors were analyzed. Afterwards, the attractiveness of the industry is identified through Porter’s Five Forces where it looks how powerful are the customer and supplier bargaining power, the threat of substitute and new entrants into the industry and lastly the existing competitor. The proposed solution to the problem is to implement an application based system for the customer that have the functions of online order, delivery tracking, invoice, product return request and chat with salesman. The system will improve salesman productivity and improve business process efficiency. Keywords: B2B, distribution, development strategy, Online order, Porter’s Five Forces
Business and marketing strategy reformulation for optik joy to develope new customer base Firullah Pandy, Nathania; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract — Indonesia, with total population estimated at 266.79 million, has a rapid increasing growth of consuming class. Domestic goods and service consumed by Indonesian urbanities are also increasing. 80 of 266.79million Indonesian people are wearing spectacle. Although, 30 of 80million of spectacle target market are still not reached with 1500 mid-low priced optics as competitors in optical industry. Optik JOY, which is which is the one of mid-low priced optical retailer of eyewear in Tangerang region of Indonesia, has a huge opportunity to expand in Indonesian spectacle market industry. In actual, GMV of Optik JOY mostly generated by BPJS Kesehatan Health Insurance coverage. However, regarding to some internal regulations within BPJS Kesehatan Health Insurance, Optik JOY could not expand only depend on the partnership itself. This situation challenges Optik JOY to develop the potential of new target market and out from the red ocean optical industry competition. In regards of to develop a new business and marketing strategy formulation for Optik JOY, writer do several analysis using qualitative and quantitative methods. By identifying the external forces and internal issues first, then author formulating the strategic proposal to create strategy that could leverage Optik JOY’s positioning as a mid-low priced optic and create differentiation and unique value proposition. The proposed strategy applies an adjusted segmentation, target, and positioning of Optik JOY, improved marketing strategy, and blue ocean strategy into the context of a mid-low priced optic. Keywords: business strategy, marketing strategy, optical industry
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI PERSEPSI KONSUMEN DALAM PEMILIHAN BIRO PERJALANAN UMROH DAN HAJI KHUSUS Azmy, Mohammad Savier; Furinto, Asnan
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose of research is to identified the factors which influence the consumer perception in choosing Biro Perjalanan Umroh and Haji Khusus with moderating experience variable of Hajj and Umra. The factors that can be identified are Brand Equity, Guide, Reference, Quality Offering, Confidence Benefit, Special Treatment Benefit, Social Benefit, Religious Congruence as a independent variable, and Perceived Comfort, Perceived Affiliation as a dependent variable. The method that will be use is Analysis Factor method and linear regression with software SPSS 11.0. Result of research is after repeated the analysis factors with rotation, and then formatted 3 factors such as: Attributes factors: Brand Equity, Guide, Reference, Quality Offering and Confidence Benefit Search of Community Factors: Religious Congruence and Perceived Affiliation. Exclusivity Factors: Special Treatment and Perceived Comfort Brand Equity variable, Reference, Quality Offering, Confidence Benefit and Special Treatment Benefit was proven influencing Perceived Comfort variable.  Whereas variable Guide wasn’t proven influencing Perceived Comfort variable. Religious Congruence variable was proven influencing Perceived Affiliation variable. Whereas Social Benefit variable wasn’t proven influencing Perceived Affiliation variable. Guide variable, Quality Offering and Confidence Benefit for experienced consumer in Umra and Hajj wasn’t proven influencing more Perceived Comfort, comparing with inexperienced in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. Social Benefit variable for experienced consumer in Umra and Hajj (Experience of Hajj & Umra) wasn’t proven influencing more Perceived Affiliation, Comparing with inexperienced consumer in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. 
STUDI KESENJANGAN ANTARA TINGKAT KEPUASAN PELANGGAN DENGAN TINGKAT KEPENTINGAN LAYANAN PADA BLITZ MEGAPLEX DI JAKARTA Hartanti, Grace; Furinto, Asnan
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The pursuit of customer satisfaction toward service quality is a simple and yet inevitable effort for companies in the service industry. Customer satisfaction is expected to impact customer loyalty which materializes as among others, the spread of word of mouth, creating more customers and bringing more profits for the company. The common problem in the area of customer satisfaction and service quality measurement is the existence of gap between what the customers expect to receive and what the company eventually delivers to them. Another possible gap is on the types of service attributes. Those attributes which are deemed important or unimportant by customers are sometimes (if not most of the time) different from what company perceives to be important or unimportant. To complicate the picture further, there are also difference of perspectives between member and non member customers. Blitz Megaplex is a service company, providing one stop entertainment-beyond movies, to their customers. This research aims to provide insights to Blitz management as to on what dimensions of service quality they shall put more emphasize on. Using combination of explorative and quantitative approach to collect data, the author further employs IPA (Importance-Performance Analysis) framework to analyze the findings. It is found that there are significant gaps at the three locations of Blitz Megaplex (Grand Indonesia, Pacific Place, Mal of Indonesia) in Jakarta. Blitz shall focus on important dimensions (as rated by customers) whereby its performance is falling below customer expectation, and shall reduce its efforts of improving unimportant dimensions even though it is performing way above customer expectation.
HOW COMBINATION OF RETAILER’S RELATIONSHIP EFFORT COULD CREATE LOYAL CONSUMER Arum, RA. Indah Sekar; Furinto, Asnan
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study develops and empirically tests a model for examination of the impact of different relationship efforts made by a retailer (financial bonding, social bonding, and structural bonding) on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty) as relationship duration and product involvement are used as controllable variables in a relationship marketing system. A study in education services from XYZ Company, in Taiwan. The purpose of this study is to test the effects of relationship duration and product involvement, to summarize existing evidence about the behavioral sequences of relationship efforts and relationship outcomes at the individual consumer’s level. The methods of this study use simple linear regression, multiple linear regressions, One‐Way ANOVA, crosstab analysis, descriptive analysis, frequency analysis. Specifically, the results show that relationship duration does have positive influence on consumer behavioral loyalty, and so does product involvement on relationship outcomes. Consequently, managers and employees of retail companies need to be trained, motivated, and rewarded for making relationship efforts to regular consumers.
Co-Authors Adli Putra, Muhammad Afifah Handoyo, Nadya Afkar, Elvia Aghnarizky Dzulkarnain, Fino Arief, M Arista Pratama, Vito Aryo Prabowo Ashari Nasution, Reza Assauri, Sofjan Aufa, Ahmad Augusta, Helena Dewi Tamara Dhofir Ridwan, Muhammad Ferdyansyah, M. Syaf Firullah Pandy, Nathania Gita Gayatri, Gita Grace Hartanti Gusman*, Muhammad Hanif Hanif Yuditama, Rafi Hersetyawati, Endwien Hudaya, Sabilul Irawan Irawan Listiani, Ade Irma Lontoh, Eugene Min, Siu Mohammad Ichsan, Mohammad Mohammad Savier Azmy Mursitama, Tirta Nugraha Novalinda, Ruth Christine Nur Ilman, Nabil Pantri Heriyati Pitari, Diananda Fitri Purwoko, Hiskia Putri Zayyana, Syavika RA. Indah Sekar Arum Redzky Al-Farisi, Syaefic Sarah Permana, Nabila Sari, Ria Emilia Saroso, Hardijanto Selamet, Thamrin Simon, Iman Ulung Suhardi, Hardi Syamsi, Rusi