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All Journal The Indonesian Journal of Business Administration Journal of Business Strategy and Execution Journal The Winners International Journal of Supply Chain Management JURISMA: Jurnal Riset Bisnis & Manajemen GEMA EKONOMI Ultima Management : Jurnal Ilmu Manajemen ASEAN Marketing Journal Journal of International Conference Proceedings International Research Journal of Business Studies
Asnan Furinto
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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Price or Privilege? Customer Perception on Loyalty Programs Furinto, Asnan
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The main purpose of the research is to understand how customers perceive loyalty programs. The author argues that types of loyalty programs could be classified into two: price based and privilege based. This research models that customer perceptions on loyalty programs, differ between these two types, and is contingent upon the relationship between customers and firm. Using settings of air-line domestic passengers and bank customers in Indonesia, the research provides evidence that price based rewards are perceived to provide higher utility perception in contractual relationships compared to non contractual relationships. However, this research failed to provide empirical support that privilege based rewards are perceived to provide higher utility perception in non contractual relation-ship compared to contractual relationship. Firms are therefore, encouraged to incorporate affective elements into their loyalty programs, on top of monetary elements, in order for the loyalty programs to be better perceived by their customers.
EXPLORING THE INTENTION AND RESISTANCE OF THE CUSTOMER IN ADOPTING THE TECHNOLOGY INNOVATION: A QUALITATIVE STUDY ON THE NFC-BASED MOBILE PAYMENT Pitari, Diananda Fitri; Gayatri, Gita; Furinto, Asnan; Assauri, Sofjan
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Manuscript type: Empirical Research Aims: To explore what do the potential customers of NFC-Based mobile payment perceive to be the key attributes of both the factors- intention and resistance- in determining the adoption of innovation? Design/methodology/approach: Qualitative Study using in-depth Interview Research Findings: Preliminary result suggests existence of three intention, which are: relative advantage, complexity and compatibility; as well as the six resistance factors: value barrier, usage barrier, tradition barrier, risk barrier, image barrier, resistance to change and satisfaction for status quo, - influencing the willingness to adopt the NFC Mobile payment. Theoretical Contribution/Originality: To enrich and confirm the adoption-innovation behavior, where the intention as well as retention on the adoption the new innovation is combined together in order to grab more comprehensive understanding on adoption new innovation. From the adoption resistance perspective, this research explores both active and passive innovation resistance to fully understand their influences on innovation resistance. Practitioner/Policy Implication: The findings in this research might be useful as a preliminary basis for confirming the factors that might boost or hinder the customers’ adoption innovation in the context of financial information technology product, especially the NFC-based mobile payment. Research limitation/Implications:As in any qualitative research, the generalization and applicability of this study is limited to the context of the NFC-based mobile payment. Further research might use the findings to test the intention and resistance factors of adoption innovation in the context of financial product. The framework can also be empirically tested with different consequence variables such as customer expectation to adopt new innovation (Venkatesh et al., 2008) using the descriptive research
OPTIMIZING PT SEMEN PADANG PERFORMANCE POST-COMMERCIAL CENTRALIZATION TO THE HOLDCO Gusman*, Muhammad Hanif; Furinto, Asnan
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 12 No 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i2.6206

Abstract

This research aims to explores the beneficial extension of the Holdco strategy and formulates the suitable meso-level strategies for PT Semen Padang. This research uses primary and secondary data collection methods, identifies the environments through generic frameworks, analyses qualitative data through thematic frameworks, and formulates the result as corporate and business strategies. According to the research, Holdco set the sales target in a top-down instruction without PT Semen Padang's interference on the procurement, marketing of cement and clinker, and supply chain functions. These functions are essential and inseparable from sales targets but withdrawn to Holdco. However, Holdco allows PT Semen Padang to develop the plant process, non-cement product, non-clinker product, and enter the non-cement business. Therefore, PT Semen Padang could fulfill the strategy gap and gain a global subsidiary mandate by building a university-industry collaboration, strengthening the vertical integration, utilizing cost-saving technologies, and the outside cement chain diversification. Keywords : Commercial Centralization, Global Subsidiary, Collaboration, Vertical Integration, Diversification
E-Learning to Increase Employee Engagement during Covid-19 Hudaya, Sabilul; Augusta, Helena; Furinto, Asnan; Tamara, Dewi
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5685

Abstract

Abstract E-learning has provided economic benefits for the bank and its staff. It can be interpreted that E-learning is a learning activity consisting of a series of application uses, namely the learning system via the web, virtual classes, or learning using computers. Through E-learning, staff can increase the knowledge and skills needed without disrupting work processes, regardless of time and space. At the same time, staff engagement is also an important factor for the bank to show whether the staff is motivated and productive. Therefore, this paper offers information regarding on e-learning and bank’s staff engagement before and during the COVID-19 situation, where the concept of social distancing must be applied to avoid the spread of the virus. Researchers used quantitative research methods in conducting research on staff from one of the top 10 banks in Indonesia based on total assets in 2019. In addition, the study explores mediating variables from Technology Acceptance Model (TAM) to explain the relationship between e-learning and staff engagement. However, because there are not many studies have been conducted regarding e-learning and staff engagement on this in the banking workplace, this paper furthermore can provide information on of remodeling learning methods with the adaptation of new ways of working. Keywords: E-learning, Employee Engagement, Bank, COVID-19 situation.
Industry Digital Maturities during Covid-19: Empirical Evidence from Indonesia Afkar, Elvia; Syamsi, Rusi; Tamara, Dewi; Furinto, Asnan
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5696

Abstract

Abstract ‘Digital’ is becoming a more prevalent concept in current times and companies are competing in undergoing digitization in this Industry 4.0 era. The focus of this research is on measuring digital maturity of industries in Indonesia with the aim to find out which industry leading, and which lagging and to discover the impact of Covid-19 pandemic in Indonesia towards their digital maturity. This exploration is intended for companies to understand industry’s strengths that can be built on and which opportunities they may need to integrate to improve their digital maturity in the new normal. Methodology: The combination of Digital Maturity Model by Berghaus and Back and Digital Maturity Segment by Gill and VanBoskirk are used to measure digital maturities for the nine industries in Indonesia. Result: This study offers the information on the digital landscape across sectors before and during the pandemic and how each industry responds to the crisis as a result to its digital maturity. Conclusion: The study suggests that the landscape of digital maturities for all industries changed positively, with different magnitude for each industry, as the response to the Covid-19 pandemic. Further researches are recommended to find out the optimal balance in digital maturity for each industry and to explore the most impactful dimension of digital maturity per industry to its business outcome and sustainability.  
Business Management of Indonesian Fintech amid covid-19 Irawan, Irawan; Ferdyansyah, M. Syaf; Tamara, Dewi; Furinto, Asnan
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5684

Abstract

Abstract This paper examines the readiness of P2P Fintech in pandemic era.  This paper follows business continuity models from BCG, Bain Company, and Deloitte.  We combine three frameworks and identified three variables (respond/protect, recover, and Thrive/Retool) within dimension of Flatten Fight (during covid-19) and Future (after covid-19). We gathered 30 persons, from manager and director level of P2P Fintech. We distributed a questionnaire and analysed the data using SPSS for frequencies and means difference analysis.  Then we interview the three (3) directors of P2P Fintech Company to reconfirm. We conclude that P2P Fintech is ready to do business continuation.
Virtual Meeting Technology Adoption for Business Management in Small and Medium-Sized Enterprises Suhardi, Hardi; Simon, Iman Ulung; Tamara, Dewi; Furinto, Asnan
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5695

Abstract

Abstract Purpose – The objective of this paper is to study the impact of virtual meeting technology adoption towards the productivity of employees in Jakarta during COVID-19 pandemic. Design/methodology/approach – The authors conducted a descriptive research using questionnaires distributed to employees in Jakarta. Findings – The study has found that the adoption of virtual meeting technology has had significant and positive impact to the productivity of employees in Jakarta during COVID-19 pandemic. The impact on productivity is partially mediated or influenced by employees’ satisfaction while using the technology. Research limitations/implications – The technology impact to non-employees such as entrepreneurs and freelance workers are not within the scope of this study, as well as employees working outside Jakarta. Practical implications – The findings of this study help provide insight for companies in Jakarta to emphasize more on the adoption of virtual meeting technology as well as providing the necessary support for employees to use the technology in the best ways. Originality/value – Little research has been done to study the impact of virtual meeting technology towards employees’ productivity. And it is even less done in Jakarta especially during COVID-19 pandemic.
SUPPORTING CHRONIC DISEASE MANAGEMENT WITH TELEMEDICINE: AN EXAMINATION THROUGH TECHNOLOGY ACCEPTANCE MODEL Listiani, Ade Irma; Lontoh, Eugene; Novalinda, Ruth Christine; Tamara, Dewi; Furinto, Asnan
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3460

Abstract

Abstract - This research was conducted to explore how telemedicine can assist people with chronic illnesses by examining the relationship between healthcare needs, social influence, and healthcare access by employing the Technology Acceptance Model (TAM). The study was conducted across 144 participants with varying healthcare needs and social backgrounds. The findings revealed that healthcare needs had a significant and positive impact on the perceived usefulness of telemedicine. Social influence was identified as a key factor that positively affected both the perceived usefulness and ease of use of telemedicine. Moreover, the overall acceptance of telemedicine among people with chronic illnesses was positively influenced by perceived usefulness and ease of use. The healthcare access that would influence the acceptance of telemedicine did not have a significant moderating effect on the acceptance of telemedicine as initially hypothesized. The study's conclusions provide useful information for healthcare professionals, policymakers, and health tech businesses. This helps to enhance telemedicine adoption and develop effective implementation strategies among those who manage chronic diseases. Keywords: Chronic Diseases; Healthcare Access; Healthcare Needs; Technology Acceptance; Technology Acceptance Model; Telemedicine
Network Externality as a Mediator on Business Growth:: An Empirical Study of Multilevel Marketing Industry in Indonesia Furinto, Asnan; Selamet, Thamrin; Heriyati, Pantri; Mursitama, Tirta Nugraha; Ichsan, Mohammad
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.9700

Abstract

The Multilevel Marketing (MLM) business became a more dynamic and competitive environment that drove companies to be sustainable in their business. However, the practices were sometimes perceived to be challenging by some of them. The research aimed to determine the role of network externality on Business Growth in the network marketing industry, often called MLM industry. With a non-probability sampling approach, the data were collected using structured questionnaires that were sent through emails or hardcopy. The collected data were analyzed using the PLS-SEM method with SmartPLS software. The results reveal that network externalities fully mediate both digital adoption capabilities and strategic agility to sustainable business growth. Meanwhile, network externality partially mediates the perceived product advantage to sustainable business growth. The result shall be taken into action by the companies as a key strategy in performing their business.
The Impact of Willingness to Engage in NeWOM and Brand Attitudes on Purchase Intention Mediated by Company Mitigation Responses: A Case Study of The Energy Drink in Central Java Hersetyawati, Endwien; Arief, M; Furinto, Asnan; Saroso, Hardijanto
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1129

Abstract

The aims of this study were to determine the impact of willingness to engage in negative eWOM from and brand attitudes on purchase intention of Joss extra energy drink products mediated by mitigation responses of companies in Central Java. The method in this is descriptive and verification. This study used a purposive random sampling technique with a total sample of 167 respondents. The results of this study indicate that the Brand Attitude variable has nonsignificant effect on Repurchase Intention, the negative brand experience sharing (NBES) variable has nonsignificant effect on engaging in NeWOM, the negative electronic review (NER) variable has a significant effect on engaging in NeWOM, the variable involved in NeWOM has a significant effect on Brand Attitude, the variables involved in NeWOM have no significant effect on Repurchase Intention, and the CMR variable has not been proven to be successful in mediating the relationship between engaging in NeWOM and Repurchase Intention. This study also contributes to the meaning of strategic management, by empirically proving the importance of mediation of social networking sites and company mitigation responses variables and their role in influencing NBES and negative electronic reviews, negative electronic word of mouth on repurchase intention. The managerial implications to determine behavior and actions in assessing the performance of the company to seek the efforts made in dealing with the negative impact of NeWOM.
Co-Authors Adli Putra, Muhammad Afifah Handoyo, Nadya Afkar, Elvia Aghnarizky Dzulkarnain, Fino Arief, M Arista Pratama, Vito Aryo Prabowo Ashari Nasution, Reza Assauri, Sofjan Aufa, Ahmad Augusta, Helena Dewi Tamara Dhofir Ridwan, Muhammad Ferdyansyah, M. Syaf Firullah Pandy, Nathania Gita Gayatri, Gita Grace Hartanti Gusman*, Muhammad Hanif Hanif Yuditama, Rafi Hersetyawati, Endwien Hudaya, Sabilul Irawan Irawan Listiani, Ade Irma Lontoh, Eugene Min, Siu Mohammad Ichsan, Mohammad Mohammad Savier Azmy Mursitama, Tirta Nugraha Novalinda, Ruth Christine Nur Ilman, Nabil Pantri Heriyati Pitari, Diananda Fitri Purwoko, Hiskia Putri Zayyana, Syavika RA. Indah Sekar Arum Redzky Al-Farisi, Syaefic Sarah Permana, Nabila Sari, Ria Emilia Saroso, Hardijanto Selamet, Thamrin Simon, Iman Ulung Suhardi, Hardi Syamsi, Rusi